green tea
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Market size
Good£511K£511K/yr · 602K searches
Review moat
Good1,350.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.79avg listing price — sweet spot $15–$100
Price range
Bad£1.90–£17.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, green tea is a £511K/yr Amazon United Kingdom market (602K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
green tea market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £407K–£543K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
81
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Clipper Natural, Fair & Delicious43%
- Tetley28%
- Twinings14%
- VAHDAM6%
- HANDPICK4%
- Ahmad Tea2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top green tea search terms
- green tea466K/yr
- green tea bags64K/yr
- organic green tea25K/yr
- clipper green tea10K/yr
- twinings green tea10K/yr
- organic green tea bags6K/yr
- clipper green tea bags3K/yr
- green tea organic4K/yr
- best green tea for weight loss4K/yr
- twinings green tea bags4K/yr
Top green tea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags
Clipper Natural, Fair & Delicious£2.534.5★2,610 rev
Tetley Pure Green Tea Bags x50
Tetley£2.244.6★455 rev
Twinings Pure Green Tea 80 Tea Bags (Pack of 4 x 20 Tea Bags)
Twinings£6.384.6★554 rev
Tetley Green Tea Lemon 1 Box of 50 Teabags
Tetley£1.944.6★298 rev
Clipper Organic Fairtrade Pure Green Tea 4 x 80 Teabags
Clipper Natural, Fair & Delicious£12.364.5★1,077 rev
Newest
by launch date
YAMASAN KYOTO UJI Japanese Kabusecha Green Tea 100% First-Harvest Loose Leaf Premium Shade-Grown Green Tea Well-Balanced of Freshness Sweetness and Umami Made in Japan 100g
YAMASAN KYOTO UJI£16.5518 rev
Clipper Organic Pure Green Envelop String & Tag Tea 1 x 50 Teabags
Clipper Natural, Fair & Delicious£3.481,077 rev
Twinings Superblends Cleanse Tea - Green Tea Herbal infusion with Matcha Lemon & Fennel Seeds with Manganese- 20 Biodegradable Tea Bags
Twinings£2.58700 rev
HANDPICK Green Tea Bags - 100 Tea Bags | Gluten Free & 100% Pure Green Tea | Round Green Teabags No Adhesive No Bleach No Strings | Brew Hot/Kombucha Tea or Cold Brew
HANDPICK£7.17208 rev
CENVEL Organic Supreme Loose Green Tea Leaves | 100% Pure & Natural Tea | Single Origin | Premium Large-Leaf | Rich in Antioxidants | (150g Organic Green Tea)
CENVEL ORIGINAL£8.43347 rev
Trending
90-day click momentumYAMASAN KYOTO UJI Japanese Kabusecha Green Tea 100% First-Harvest Loose Leaf Premium Shade-Grown Green Tea Well-Balanced of Freshness Sweetness and Umami Made in Japan 100g
YAMASAN KYOTO UJI£16.554.8★
VAHDAM Himalayan Green Tea Leaves 100g (50 Cups) | High Elevation Grown From Himalayas | Non GMO Gluten Free | Pure Unblended Single Origin Loose Leaf | Vacuum Sealed
VAHDAM£8.924.5★
Twinings Green Tea & Mint 20 Tea Bags
Twinings£1.904.7★
Clipper Organic Pure Green Envelop String & Tag Tea 1 x 50 Teabags
Clipper Natural, Fair & Delicious£3.484.5★
Tetley Pure Green Tea Bags x50
Tetley£2.244.6★
What buyers say about green tea
What buyers praise and complain about, mined from review topics.What buyers love
“Natural taste”
“Worth the money”
“Nice flavour”
“It's tea,good quality”
“A healthy option”
“The taste is refreshing + its organic”
“Very refreshing”
“Great tasting tea”
“its a nice taste with soft aroma”
“I love this brand has nice less bitter taste”
What buyers complain about
“Normal tea not very strong taste”
“Quality control issues may be lacking”
“Not too lemony”
“almost completely flavourless”
“Too much caffeine in this brand”
“Avoid shortchanged only 250 delivered rather than 300 tea bags. Advertises as 300 but only 250 in box and too late to return. Avoid”
“They make me feel sick”
“Smell could be better”
“They are quite bitter in taste”
“Not too strong”
Common questions
- Is green tea profitable to sell on Amazon United Kingdom?
- The niche generates £511K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the green tea niche?
- 8 brands and 81 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in green tea?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Spiciness. The return rate is 0.0%.
- When does demand for green tea peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the green tea niche?
- Listings span £1.90–£17.39; the average listing price is £6.79 (sweet spot $15–$100). The average incumbent carries 1,350 reviews — the moat a new listing must climb.