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Green Tea

Fail

Demand is soft, at -22.6% this quarter, so Green Tea is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£511K/yr602K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
70%top-5 click share · 8 brands · 81 sellers

Flapen Score

Green Tea against its category

The dotted line is the Grocery average. Past it, Green Tea is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Tea 602K times last year and spent an estimated £511K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £511K a year.

Searches, last 12 months
602K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
12.5%
Market size, estimated
£511Ka year
Peak month
January1.6× the quietest month
Top search term
green tea466K searches a year

02 · Price

A sale here is worth £6.79.

Listings sell for £6.79 on average, from £1.90 to £17.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.79 that is £27K to £34K a year per listing.

Average price
£6.79under the $15 to $100 sweet spot
Price range
£1.90–£17.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£27K–£34K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Tea. It carries 1,350 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Tea
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,350per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Green Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£51K£102K£153K£204K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

81

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Clipper Natural, Fair & Delicious43%
  • Tetley28%
  • Twinings14%
  • VAHDAM6%
  • HANDPICK4%
  • Ahmad Tea2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Green Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Green Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green tea466K/yr
  • green tea bags64K/yr
  • organic green tea25K/yr
  • clipper green tea10K/yr
  • twinings green tea10K/yr
  • organic green tea bags6K/yr
  • clipper green tea bags3K/yr
  • green tea organic4K/yr
  • best green tea for weight loss4K/yr
  • twinings green tea bags4K/yr

Reviews and returns

What reviews say buyers love and hate about Green Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+0.15

Normal tea not very strong taste

almost completely flavourless

Tastes like dirt

Quality-Overall11%−0.13

Quality control issues may be lacking

I also left a negative review for another of this companies poor quality teas

A decline in quality & taste

Spiciness10%−0.10

Not too lemony

Not very lemony

Flavor8%+1.30

almost completely flavourless

I was slightly disappointed with the flavour

the flavour is a bit milder

Caffeine Content5%−0.05

Too much caffeine in this brand

Love

Taste-Overall42%+0.15

Natural taste

Delicious tea

Good taste

Value For Money15%+0.68

Worth the money

Good price

Excellent value

Flavor10%+1.30

Nice flavour

a refreshing flavour

It has a medium strength flavor

Quality-Overall10%−0.13

It's tea,good quality

Not expensive for the quality

Excellent product

Health Benefits-Overall9%+0.95

A healthy option

Good for health

Delicious tea and healthy

FAQ

Common Green Tea questions

Answered from the same tracked data.