How competitive is the Green Tea niche on Amazon United Kingdom?

8 brands and 81 sellers compete in Green Tea on Amazon United Kingdom. The top 5 Green Tea products take 70% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Green Tea?

Green Tea buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Spiciness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Green Tea niche?

Green Tea sells for £6.79 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.90–£17.39. The average incumbent carries 1,350 reviews — the moat a new listing must climb.

Green Tea

soft demand (-22.6% this quarter) — Green Tea doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Green Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Tea is a £511K/yr Amazon United Kingdom market (602K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Green Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.6% over the last 90 days and 12.5% of searches end in a purchase.

£511K

revenue / yr

Units sold / yr80K

Search volume / yr-22.6%602K

Conversion rate12.5%

Avg price£6.79

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 81

Top-5 product click share70%

Open market6%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Top Green Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags

Price: £2.53
Rating: 4.5/5
Reviews: 2,610
Age: 6y ago

Tetley Pure Green Tea Bags x50

Price: £2.24
Rating: 4.6/5
Reviews: 455
Age: 10y ago

Twinings Pure Green Tea 80 Tea Bags (Pack of 4 x 20 Tea Bags)

Price: £6.38
Rating: 4.6/5
Reviews: 554
Age: 13y ago

Tetley Green Tea Lemon 1 Box of 50 Teabags

Price: £1.94
Rating: 4.6/5
Reviews: 298
Age: 10y ago

Clipper Organic Fairtrade Pure Green Tea 4 x 80 Teabags

Price: £12.36
Rating: 4.5/5
Reviews: 1,077
Age: 8y ago

Newest

by launch date

YAMASAN KYOTO UJI Japanese Kabusecha Green Tea 100% First-Harvest Loose Leaf Premium Shade-Grown Green Tea Well-Balanced of Freshness Sweetness and Umami Made in Japan 100g

Price: £16.55
Rating: 4.8/5
Reviews: 18
Age: 3mo ago

Clipper Organic Pure Green Envelop String & Tag Tea 1 x 50 Teabags

Price: £3.48
Rating: 4.5/5
Reviews: 1,077
Age: 2y ago

Twinings Superblends Cleanse Tea - Green Tea Herbal infusion with Matcha Lemon & Fennel Seeds with Manganese- 20 Biodegradable Tea Bags

Price: £2.58
Rating: 4.6/5
Reviews: 700
Age: 2y ago

HANDPICK Green Tea Bags - 100 Tea Bags | Gluten Free & 100% Pure Green Tea | Round Green Teabags No Adhesive No Bleach No Strings | Brew Hot/Kombucha Tea or Cold Brew

Price: £7.17
Rating: 4.4/5
Reviews: 208
Age: 3y ago

CENVEL Organic Supreme Loose Green Tea Leaves | 100% Pure & Natural Tea | Single Origin | Premium Large-Leaf | Rich in Antioxidants | (150g Organic Green Tea)

Price: £8.43
Rating: 4.6/5
Reviews: 347
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Clipper Natural, Fair & Delicious43%
Tetley28%
Twinings14%
VAHDAM6%
HANDPICK4%
Ahmad Tea2%
Open — no brand owns it (2 brands, 4%)

Green Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume602KCVR12.5%Products17Brands8Top 5 Brands94%OOS Rate0.0%Rating4.6★Reviews1,350Avg BSR#30

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Green Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

green tea466K/yr -25.5%8.7% conv.
green tea bags64K/yr -11.8%10.3% conv.
organic green tea25K/yr -17.3%7.6% conv.
clipper green tea10K/yr -1.0%13.7% conv.
twinings green tea10K/yr -12.8%4.0% conv.
organic green tea bags6K/yr +2.1%11.7% conv.
clipper green tea bags3K/yr +7.0%16.2% conv.
green tea organic4K/yr -18.5%9.0% conv.
best green tea for weight loss4K/yr -19.8%1.8% conv.
twinings green tea bags4K/yr -25.8%6.8% conv.

What reviews say buyers love and hate about Green Tea

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall42%

“Natural taste”

Value For Money15%

“Worth the money”

Flavor10%

“Nice flavour”

Quality-Overall10%

“It's tea,good quality”

Health Benefits-Overall9%

“A healthy option”

What buyers complain about

76% of reviews

Taste-Overall25%

“Normal tea not very strong taste”

Quality-Overall11%

“Quality control issues may be lacking”

Spiciness10%

“Not too lemony”

Flavor8%

“almost completely flavourless”

Caffeine Content5%

“Too much caffeine in this brand”

Common Green Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Tea 43/100 on Amazon United Kingdom — Skip it. The niche generates £511K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.6% over the last 90 days.