Is green napkins profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 33 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the green napkins niche?

25 brands and 44 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in green napkins?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.7%.

When does demand for green napkins peak?

Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.

What does it cost to enter the green napkins niche?

Listings span £2.41–£19.02; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.

green napkins

Worth a look

Shows low returns (0.7%), but a small market ($73K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great344.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Price range

Bad£2.41–£19.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£73K

£73K/yr · 123K searches

Avg price

Bad£6.50

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, green napkins is a £73K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

green napkins market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £65K–£81K; units × avg price
Conversion rate: 9.1%
Avg BSR: #142
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 15.0%
Avg brand age: 33 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

47%

Top 20: 87%

Open market

28%

NatNarr34%
Bulky Soft18%
Trimming Shop6%
CEILIWEN6%
SenZee4%
YAAVAAW3%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -1.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Open Trend

Top green napkins search terms

green napkins51K/yr -4.1%7.1% conv.
sage green napkins16K/yr +19.3%6.6% conv.
green paper napkins9K/yr -10.7%4.8% conv.
sage napkins5K/yr +22.3%4.9% conv.
napkins green5K/yr +21.6%8.6% conv.
green serviettes7K/yr -25.8%9.2% conv.
green napkins paper5K/yr -15.7%9.0% conv.
dark green napkins7K/yr -20.8%6.9% conv.
green napkins cloth10K/yr -30.2%0.5% conv.
green cloth napkins7K/yr -18.5%0.7% conv.

All search terms

Top green napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Green)

Bulky Soft£4.474.5★6,021 rev

40 Pcs Sage Green Paper Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins

NatNarr£4.814.4★88 rev

60 Pcs Sage Green Paper Napkins 25 x 25cm 2 Ply Green Cocktail Napkins Disposable Party Napkin Paper Serviettes for Wedding Birthday Baby Shower Bridal Shower

NatNarr£4.864.0★295 rev

Trimming Shop 20 x 20 Inch Sage Green Cloth Napkins 100% Polyester 10pcs

Trimming Shop£8.504.4★475 rev

NatNarr 60 Pcs Green Napkins 2 Ply Paper Napkins 5 Inch Disposable Party Paper serviettes for Birthdays Luncheon Wedding Parties

NatNarr£4.874.0★295 rev

Newest

by launch date

40Pcs Sage Green Gradient Scalloped Gold Edges Napkins Serviettes Disposable 5x5 Solid Party Paper Napkins Hand Towels Scalloped Cocktail Napkin for Easter Wedding Birthday Bridal Anniversar Party

Henbrui£4.246 rev

6mo ago

NatNarr 40 Pcs Sage Green Floral Napkins Beverage Cocktail Napkin

NatNarr£4.93145 rev

8mo ago

40 Pcs Sage Green Paper Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins

NatNarr£4.8188 rev

8mo ago

Vivantia Sage Green Napkins 120 Pack Scalloped Cocktail Napkins Green Serviettes Paper Birthday Napkins for Wedding Baby Shower Kitchen Decor 5 x 5 Inch

Vivantia£6.8220 rev

11mo ago

Sage Green Paper Napkins 45 Pack Serviettes Dinner Napkin Square for Wedding Birthday Party Luncheon 25x25cm

SenZee£5.5224 rev

12mo ago

What buyers say about green napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The quality is impressive for paper napkins”

Color19%

“The colour is subtle”

Advertised Vs Actual Product10%

“Done the job”

Thickness7%

“absorb spills effectively thanks to the 2-ply thickness”

Size-Overall6%

“Good size”

Design-Overall6%

“the scalloped design adds a lovely decorative touch”

Value For Money4%

“For value for money, theyre great”

Absorbency3%

“For the price I was expecting thick, soft and absorbent”

Material Quality2%

“Nice material”

Soft Feel2%

“They are soft to the touch and surprisingly absorbent”

What buyers complain about

Size-Overall18%

“these were bigger than I wanted”

Thickness15%

“They are not particularly thick”

Quality-Overall14%

“the napkins are average”

Value For Money9%

“thin and pricey”

Absorbency6%

“Personally, I didn't find them especially absorbent either”

Hard Feel3%

“These serviettes are not soft and not absorbent”

Ease Of Cleaning1%

“not for mopping up messy spills”

Top return reasons

Size-Overall43%

Color30%

Quality-Overall8%

Value For Money4%

Material Quality3%

Thin3%

Compatibility-Overall2%

Advertised Vs Actual Product1%

Design-Overall1%

Functionality-Overall1%

Common questions

Is green napkins profitable to sell on Amazon United Kingdom?: The niche generates £73K/yr across 33 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the green napkins niche?: 25 brands and 44 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in green napkins?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.7%.
When does demand for green napkins peak?: Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the green napkins niche?: Listings span £2.41–£19.02; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.