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Green Napkins

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $73K a year here, so Green Napkins is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£73K/yr123K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
47%top-5 click share · 25 brands · 44 sellers

Flapen Score

Green Napkins against its category

The dotted line is the Grocery average. Past it, Green Napkins is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Napkins 123K times last year and spent an estimated £73K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
9.1%
Market size, estimated
£73Ka year
Peak month
December6.4× the quietest month
Top search term
green napkins51K searches a year

02 · Price

A sale here is worth £6.50.

Listings sell for £6.50 on average, from £2.41 to £19.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.50 that is £2K to £3K a year per listing.

Average price
£6.50under the $15 to $100 sweet spot
Price range
£2.41–£19.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #142 within Papers, Wraps & Bags. It carries 345 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
15.0%
Average rank
#142in Papers, Wraps & Bags
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
345per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Green Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

44

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

47%

Top 20: 87%

Open market

28%

  • NatNarr34%
  • Bulky Soft18%
  • Trimming Shop6%
  • CEILIWEN6%
  • SenZee4%
  • YAAVAAW3%

Demand

Green Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Green Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green napkins51K/yr
  • sage green napkins16K/yr
  • green paper napkins9K/yr
  • sage napkins5K/yr
  • napkins green5K/yr
  • green serviettes7K/yr
  • green napkins paper5K/yr
  • dark green napkins7K/yr
  • green napkins cloth10K/yr
  • green cloth napkins7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Napkins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.11

these were bigger than I wanted

They are small

much smaller than your average napkin

Thickness15%−0.06

They are not particularly thick

napkins are thin

a bit on the thin side

Quality-Overall14%+1.46

the napkins are average

Poor quality

Rubbish quality

Value For Money9%−0.06

thin and pricey

They are a little on the expensive side at £5.99 for 40 disposable napkins

Little bit expensive IMO

Absorbency6%−0.14

Personally, I didn't find them especially absorbent either

These are not soft or absorbent

in my view these napkins a very expensive for what they are - only two ply so not hugely absorbent, and only standard sized

Love

Quality-Overall22%+1.46

The quality is impressive for paper napkins

Good quality

Good quality, soft,

Color19%+0.80

The colour is subtle

Lovely colour

Excellent Color match

Advertised Vs Actual Product10%+1.11

Done the job

As described

Just what I needed

Thickness7%−0.06

absorb spills effectively thanks to the 2-ply thickness

good thickness

Nice and thick

Size-Overall6%−0.11

Good size

Theyre a good size for meals

Good quality......more useful larger size

Return

0.7% Return rate 77% Fixable by listing

Size-Overall43%▆▇▅█▆▆

these were bigger than I wanted

They are small

much smaller than your average napkin

Color30%▆▆▇▃█▇
Quality-Overall8%▆▃▃█▂▅

the napkins are average

Poor quality

Rubbish quality

Value For Money4%▁█▇▁▂▅

thin and pricey

They are a little on the expensive side at £5.99 for 40 disposable napkins

Little bit expensive IMO

Material Quality3%▁▁█▂▃▁

FAQ

Common Green Napkins questions

Answered from the same tracked data.