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Green Food Colouring

Fail

Prices span $1.51–$8.90, mostly outside the sweet spot, so Green Food Colouring is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£52K/yr68K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
74%top-5 click share · 7 brands · 17 sellers

Flapen Score

Green Food Colouring against its category

The dotted line is the Grocery average. Past it, Green Food Colouring is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Food Colouring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Food Colouring 68K times last year and spent an estimated £52K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
20.9%
Market size, estimated
£52Ka year
Peak month
November2.7× the quietest month
Top search term
green food colouring55K searches a year

02 · Price

A sale here is worth £3.69.

Listings sell for £3.69 on average, from £1.51 to £8.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £3.69 that is £3K to £4K a year per listing.

Average price
£3.69under the $15 to $100 sweet spot
Price range
£1.51–£8.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Baking Supplies. It carries 3,700 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Baking Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,700per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Green Food Colouring products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

2%

  • Colour Splash39%
  • Sugarflair Colours29%
  • Belissia19%
  • Dekozauber245%
  • OPKIKA4%
  • Renshaw2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Green Food Colouring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Green Food Colouring search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green food colouring55K/yr
  • green food colouring gel7K/yr
  • green gel food colouring3K/yr
  • green food dye3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Food Colouring

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Color”
33%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Small bottle”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Green Food Colouring questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data