Is green food colouring profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (35/100).

How competitive is the green food colouring niche?

7 brands and 17 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in green food colouring?

Top complaints mined from reviews: Size-Overall, Taste-Overall. The return rate is 0.1%.

When does demand for green food colouring peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the green food colouring niche?

Listings span £1.51–£8.90; the average listing price is £3.69 (sweet spot $15–$100). The average incumbent carries 3,700 reviews — the moat a new listing must climb.

green food colouring

Skip it

Prices mostly outside the sweet spot ($1.51–$8.90) — this niche doesn't clear our bar today.

Conversion

Incredible20.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,700.15

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Market size

Bad£52K

£52K/yr · 68K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Avg price

Bad£3.69

avg listing price — sweet spot $15–$100

Price range

Bad£1.51–£8.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, green food colouring is a £52K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

green food colouring market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £46K–£55K; units × avg price
Conversion rate: 20.9%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Colour Splash39%
Sugarflair Colours29%
Belissia19%
Dekozauber245%
OPKIKA4%
Renshaw2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -10.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top green food colouring search terms

green food colouring55K/yr -11.4%16.8% conv.
green food colouring gel7K/yr -6.3%20.3% conv.
green gel food colouring3K/yr +1.1%19.5% conv.
green food dye3K/yr -20.8%16.2% conv.

All search terms

Top green food colouring products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colour Splash Food Colouring Gel | Green | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Green 25g

Colour Splash£1.514.6★5,199 rev

Belissia food colouring green - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste

Belissia£3.264.4★16,518 rev

Sugarflair Spectral Ghoulish Green Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable

Sugarflair Colours£4.004.6★8,714 rev

Sugarflair Essentials Green Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Sugarflair Colours£2.874.4★379 rev

Dekozauber24 Green food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral

Dekozauber24£3.474.3★103 rev

Newest

by launch date

Renshaw Water Based Gel Food Colouring Emerald Green 20 g (Pack of 1)

Renshaw£3.8932 rev

8mo ago

Sugarflair Essentials Bright Green Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Sugarflair Colours£2.87379 rev

11mo ago

Dekozauber24 Green food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral

Dekozauber24£3.47103 rev

11mo ago

Sugarflair Essentials Green Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Sugarflair Colours£2.87379 rev

1y ago

Sugarflair Essentials Green Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable

Sugarflair Colours£2.61133 rev

1y ago

What buyers say about green food colouring

What buyers praise and complain about, mined from review topics.

What buyers love

Color49%

“Love the colour”

Quality-Overall25%

“Good quality”

Value For Money11%

“Value for money”

Ease Of Use4%

“Easy to work with”

Durability3%

“They last extremely long as they are very concentrated”

Advertised Vs Actual Product3%

“Great, as described”

What buyers complain about

Size-Overall33%

“Small bottle”

Taste-Overall33%

“no taste of it”

Common questions

Is green food colouring profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (35/100).
How competitive is the green food colouring niche?: 7 brands and 17 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in green food colouring?: Top complaints mined from reviews: Size-Overall, Taste-Overall. The return rate is 0.1%.
When does demand for green food colouring peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the green food colouring niche?: Listings span £1.51–£8.90; the average listing price is £3.69 (sweet spot $15–$100). The average incumbent carries 3,700 reviews — the moat a new listing must climb.