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Green Food Colouring

Fail

Prices span $1.51–$8.90, mostly outside the sweet spot, so Green Food Colouring is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£52K/yr68K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
74%top-5 click share · 7 brands · 17 sellers

Flapen Score

Green Food Colouring against its category

The dotted line is the Grocery average. Past it, Green Food Colouring is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Food Colouring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Food Colouring 68K times last year and spent an estimated £52K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
20.9%
Market size, estimated
£52Ka year
Peak month
November2.7× the quietest month
Top search term
green food colouring55K searches a year

02 · Price

A sale here is worth £3.69.

Listings sell for £3.69 on average, from £1.51 to £8.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £3.69 that is £3K to £4K a year per listing.

Average price
£3.69under the $15 to $100 sweet spot
Price range
£1.51–£8.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Baking Supplies. It carries 3,700 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Baking Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,700per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Green Food Colouring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Colour Splash39%
  • Sugarflair Colours29%
  • Belissia19%
  • Dekozauber245%
  • OPKIKA4%
  • Renshaw2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Green Food Colouring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Green Food Colouring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green food colouring55K/yr
  • green food colouring gel7K/yr
  • green gel food colouring3K/yr
  • green food dye3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Food Colouring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+0.23

Small bottle

Taste-Overall33%+0.23

no taste of it

Love

Color49%−0.39

Love the colour

The colours are true to name

Lovely colours too

Quality-Overall25%+2.65

Good quality

Amazing quality and color gave me the colour I needed

Great product

Value For Money11%+0.99

Value for money

Good pricing

They are very good value for money as a set

Ease Of Use4%+0.35

Easy to work with

Durability3%+0.23

They last extremely long as they are very concentrated

FAQ

Common Green Food Colouring questions

Answered from the same tracked data.