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Green Fondant Icing

brand-locked demand (top 5 brands take 100% of clicks) — Green Fondant Icing doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 12Growth 28Conversion 99Competition 18Returns 99Price range 0Avg price 15Brand share 0Review moat 25Quality gap 45
This niche Category average

Is Green Fondant Icing profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Fondant Icing is a £49K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Green Fondant Icing: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.1% over the last 90 days and 17.7% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr13K
Search volume / yr+2.1%52K
Conversion rate17.7%
Avg price£5.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 15
Top-5 product click share79%
Open market0%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement54%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews4,801

Top Green Fondant Icing products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Renshaw72%
  • Create A Cake20%
  • FunCakes3%
  • Dekozauber242%
  • PME2%

Green Fondant Icing demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR17.7%Products13Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews4,801Avg BSR#36
2K1KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Green Fondant Icing search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green fondant icing20K/yr
  • green icing14K/yr
  • green icing ready to roll9K/yr
  • green fondant6K/yr
  • green fondant icing ready to roll3K/yr

What reviews say buyers love and hate about Green Fondant Icing

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Color29%

nice colour, and good results, Id happily recommend it

Quality-Overall19%

Excellent - exactly as described

Soft Feel17%

The fondant was soft, pliable, and straightforward to roll out and shape without cracking or sticking, which made the whole process feel manageable rather than intimidating

Ease Of Use14%

Easy to use

Taste-Overall9%

Looks and tastes good

Green Fondant Icing return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
100%

Common Green Fondant Icing questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Fondant Icing 35/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 13 tracked products. Search demand moved +2.1% over the last 90 days.
Search demand for Green Fondant Icing on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.