Is green fondant icing profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 13 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (35/100).

How competitive is the green fondant icing niche?

5 brands and 15 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

When does demand for green fondant icing peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the green fondant icing niche?

Listings span £2.53–£8.26; the average listing price is £5.30 (sweet spot $15–$100). The average incumbent carries 4,801 reviews — the moat a new listing must climb.

green fondant icing

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Review moat

Bad4,801.46

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Avg price

Bad£5.30

avg listing price — sweet spot $15–$100

Market size

Bad£49K

£49K/yr · 52K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.53–£8.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, green fondant icing is a £49K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

green fondant icing market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £53K–£66K; units × avg price
Conversion rate: 17.7%
Avg BSR: #36
Page quality: 0%
Prime: 92%
Sponsored: 54%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Renshaw72%
Create A Cake20%
FunCakes3%
Dekozauber242%
PME2%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +2.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top green fondant icing search terms

green fondant icing20K/yr -1.0%17.6% conv.
green icing14K/yr -5.9%9.1% conv.
green icing ready to roll9K/yr +16.9%18.6% conv.
green fondant6K/yr +10.3%16.1% conv.
green fondant icing ready to roll3K/yr +5.2%18.6% conv.

All search terms

Top green fondant icing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Renshaw Lincoln Green Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£2.594.6★16,123 rev

Create A Cake Ready To Roll Icing | Green Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g

Create A Cake£2.974.5★772 rev

Renshaw Lincoln Green Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£7.424.6★16,123 rev

Renshaw Pastel Green Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£2.684.6★16,123 rev

Renshaw Green Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£8.264.6★3,179 rev

Newest

by launch date

Renshaw Green Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£8.263,179 rev

1y ago

Create A Cake Ready To Roll Icing | Green Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g

Create A Cake£2.97772 rev

2y ago

Dekozauber24 Fondant Icing 500g for cakes and figurines gluten free ready to roll edible cake decorations (Green)

Dekozauber24£7.43562 rev

3y ago

PME Sugar Paste Fondant Dark Green 250g

PME£2.5367 rev

3y ago

RENSHAW Ready to Roll Fondant Icing Coloured Ready to Roll Icing Sugar Paste for celebration sculpted cakes cupcakes & decorations. Renshaw Coloured Fondant Icing - EMERALD GREEN 250g

Renshaw£6.909 rev

4y ago

What buyers say about green fondant icing

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“nice colour, and good results, Id happily recommend it”

Quality-Overall19%

“Excellent - exactly as described”

Soft Feel17%

“The fondant was soft, pliable, and straightforward to roll out and shape without cracking or sticking, which made the whole process feel manageable rather than intimidating”

Ease Of Use14%

“Easy to use”

Taste-Overall9%

“Looks and tastes good”

Texture/Consistency-Overall6%

“Nice consistency”

Advertised Vs Actual Product3%

“Excellent - exactly as described”

Cooking Instructions3%

“It rolls really well to decorate cakes”

Top return reasons

Size-Overall100%

Common questions

Is green fondant icing profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 13 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (35/100).
How competitive is the green fondant icing niche?: 5 brands and 15 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
When does demand for green fondant icing peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the green fondant icing niche?: Listings span £2.53–£8.26; the average listing price is £5.30 (sweet spot $15–$100). The average incumbent carries 4,801 reviews — the moat a new listing must climb.