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Green Fondant Icing

Fail

The top 5 brands take 100% of clicks, so Green Fondant Icing is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£49K/yr52K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
79%top-5 click share · 5 brands · 15 sellers

Flapen Score

Green Fondant Icing against its category

The dotted line is the Grocery average. Past it, Green Fondant Icing is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Fondant Icing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Fondant Icing 52K times last year and spent an estimated £49K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
17.7%
Market size, estimated
£49Ka year
Peak month
November1.8× the quietest month
Top search term
green fondant icing20K searches a year

02 · Price

A sale here is worth £5.30.

Listings sell for £5.30 on average, from £2.53 to £8.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.30 that is £3K to £4K a year per listing.

Average price
£5.30under the $15 to $100 sweet spot
Price range
£2.53–£8.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Baking Supplies. It carries 4,801 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#36in Baking Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,801per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Green Fondant Icing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Renshaw72%
  • Create A Cake20%
  • FunCakes3%
  • Dekozauber242%
  • PME2%

Demand

Green Fondant Icing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Green Fondant Icing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green fondant icing20K/yr
  • green icing14K/yr
  • green icing ready to roll9K/yr
  • green fondant6K/yr
  • green fondant icing ready to roll3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Fondant Icing

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Color29%

nice colour, and good results, Id happily recommend it

Perfect colour and consistency

Good value and vibrant colour

Quality-Overall19%

Excellent - exactly as described

Great quality icing

As usual good quality

Soft Feel17%

The fondant was soft, pliable, and straightforward to roll out and shape without cracking or sticking, which made the whole process feel manageable rather than intimidating

Soft, ready to roll icing: I ordered blue, yellow and green icing and was so easy and soft to work with

Ease Of Use14%

Easy to use

Easy to handle

I found it very easy to work with

Taste-Overall9%

Looks and tastes good

Tasted good

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁█▁█

FAQ

Common Green Fondant Icing questions

Answered from the same tracked data.