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Greek Yoghurt

Maybe

Returns run at only 0.0% of orders. But products sell for $4.01 on average, outside the sweet spot, so Greek Yoghurt is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£188K/yr303K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
49%top-5 click share · 10 brands · 39 sellers

Flapen Score

Greek Yoghurt against its category

The dotted line is the Grocery average. Past it, Greek Yoghurt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Greek Yoghurt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Greek Yoghurt 303K times last year and spent an estimated £188K. The top 5 brands take 91% of clicks. Demand peaks in Jan–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
15.5%
Market size, estimated
£188Ka year
Peak month
January1.9× the quietest month
Top search term
fage66K searches a year

02 · Price

A sale here is worth £4.01.

Listings sell for £4.01 on average, from £1.15 to £40.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £4.01 that is £8K to £10K a year per listing.

Average price
£4.01under the $15 to $100 sweet spot
Price range
£1.15–£40.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #8 within Fresh & Chilled. It carries 467 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
96%
Out of stock, average day
4.5%
Average rank
#8in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
467per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Greek Yoghurt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

39

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

7%

  • Fage57%
  • Morrisons24%
  • Yeo Valley4%
  • Danone3%
  • Arla Skyr3%
  • Lancashire Farm2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Greek Yoghurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May · busiest ÷ quietest = 1.9×

Search terms

Top Greek Yoghurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fage66K/yr
  • fage greek yoghurt58K/yr
  • total50K/yr
  • fat free greek yoghurt32K/yr
  • fat free yoghurt24K/yr
  • fat free yogurt13K/yr
  • low fat yogurt12K/yr
  • fage yogurt6K/yr
  • fat free greek yogurt9K/yr
  • low fat greek yoghurt10K/yr

Reviews and returns

What reviews say buyers love and hate about Greek Yoghurt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+0.38

A bit pricey

Too expensive

Not the cheapest

Dilute/Watery7%−0.05

its very liquid

very liquid

I've tried a lot of low-fat and fat-free Greek yogurts over the years, and most end up watery, overly tangy, or just bland

Thickness7%+0.61

Not as thick as some greek yoghurts

It is thicker than your usual rubbish yogurts

It's ridiculously thick

Sweetness6%−0.04

far too much honey

Size-Overall6%−0.04

Too small size which cannot be found in supermarkets

Love

Taste-Overall34%+0.57

Very creamy oh whole taste lovely very enjoyable whole lot in one go

Good taste

Deliciously fruity

Quality-Overall11%+0.77

As good as good quality real Greek yoghurt

Excellent product

Good quality

Nutritional Content9%+1.02

Creamy and healthy

High in protein

Nice and creamy with the added bonus being great protein value

Value For Money8%+0.38

Great value

reasonably priced

Worth the money

Flavor7%+0.35

Deliciously creamy

Great Flavour

Creamy indulgence

FAQ

Common Greek Yoghurt questions

Answered from the same tracked data.