greek yoghurt
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($4.01 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Great466.59avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.15–£40.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Market size
Okay£188K£188K/yr · 303K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£4.01avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, greek yoghurt is a £188K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
greek yoghurt market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £241K–£321K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 0%
- Out of stock
- 4.5%
- Avg brand age
- 73 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
39
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
7%
- Fage57%
- Morrisons24%
- Yeo Valley4%
- Danone3%
- Arla Skyr3%
- Lancashire Farm2%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.Peak months: Jan, May · busiest ÷ quietest = 1.9×
Top greek yoghurt search terms
- fage66K/yr
- fage greek yoghurt58K/yr
- total50K/yr
- fat free greek yoghurt32K/yr
- fat free yoghurt24K/yr
- fat free yogurt13K/yr
- low fat yogurt12K/yr
- fage yogurt6K/yr
- fat free greek yogurt9K/yr
- low fat greek yoghurt10K/yr
Top greek yoghurt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Morrisons Fat Free Greek Style Yoghurt 1kg
Morrisons£2.2291 rev
Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
Danone£3.1463 rev
Fage Fruits Strawberry Thick & Smooth Strained Yoghurt 380g
Fage£2.4093 rev
Fage Fruits Mango & Passion Fruit Thick & Smooth Strained Yoghurt 380g
Fage£2.38132 rev
Fage Total 0% Fat Strained Greek Yoghurt 150g Pots Pack of 10 | Thick Creamy Fat-Free Greek Yogurt | High Protein No Added Sugar
London Grocery£40.056 rev
Trending
90-day click momentum
Arla Skyr Natural Icelandic Style Yogurt 450g
Arla Skyr£1.784.6★
Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
Danone£3.144.6★
Morrisons The Best Greek Yogurt 10 Percent Fat 500 g
Morrisons£2.464.6★
Yeo Valley Organic Super Thick Natural Kerned Yogurt 450g
Yeo Valley£2.814.7★
Yeo Valley Organic Super Thick Natural Kerned Yogurt 0% Fat 450g
Yeo Valley£2.814.6★
What buyers say about greek yoghurt
What buyers praise and complain about, mined from review topics.What buyers love
“Very creamy oh whole taste lovely very enjoyable whole lot in one go”
“As good as good quality real Greek yoghurt”
“Creamy and healthy”
“Great value”
“Deliciously creamy”
“Lovely thick and creamy yoghurt”
“Nice taste and healthy”
“Skry natural”
“They have a nice smooth texture”
“Creamy and tasty”
What buyers complain about
“A bit pricey”
“its very liquid”
“Not as thick as some greek yoghurts”
“far too much honey”
“Too small size which cannot be found in supermarkets”
“thought the texture was more thick”
“Went off 1 day later”
“Didnt like the taste”
“I found it quite sour without the creaminess I like”
“the cardboard was soaked”
Common questions
- Is greek yoghurt profitable to sell on Amazon United Kingdom?
- The niche generates £188K/yr across 27 tracked products. 90-day search growth is +28.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the greek yoghurt niche?
- 10 brands and 39 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in greek yoghurt?
- Top complaints mined from reviews: Value For Money, Dilute/Watery, Thickness. The return rate is 0.0%.
- When does demand for greek yoghurt peak?
- Demand peaks in Jan–May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the greek yoghurt niche?
- Listings span £1.15–£40.05; the average listing price is £4.01 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.