How competitive is the Greek Yoghurt niche on Amazon United Kingdom?

10 brands and 39 sellers compete in Greek Yoghurt on Amazon United Kingdom. The top 5 Greek Yoghurt products take 49% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Greek Yoghurt?

Greek Yoghurt buyers on Amazon United Kingdom complain most about Value For Money, Dilute/Watery, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Greek Yoghurt niche?

Greek Yoghurt sells for £4.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£40.05. The average incumbent carries 467 reviews — the moat a new listing must climb.

Greek Yoghurt

Greek Yoghurt shows low returns (0.0%), but pricing outside the sweet spot ($4.01 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Greek Yoghurt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Greek Yoghurt is a £188K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 55/100.

Greek Yoghurt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +28.6% over the last 90 days and 15.5% of searches end in a purchase.

£188K

revenue / yr

Units sold / yr80K

Search volume / yr+28.6%303K

Conversion rate15.5%

Avg price£4.01

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers10 · 39

Top-5 product click share49%

Open market9%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Top Greek Yoghurt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fage Total 5% Fat Strained Yoghurt 450g

Price: £3.34
Rating: 4.8/5
Reviews: 550
Age: 4y ago

Morrisons Fat Free Greek Style Yogurt 500g

Price: £1.15
Rating: 4.5/5
Reviews: 1,966
Age: 6y ago

Fage Total 0% Fat Strained Yoghurt 450g

Price: £3.32
Rating: 4.8/5
Reviews: 339
Age: 4y ago

Fage Total 0% Greek Yoghurt 950g

Price: £5.31
Rating: 4.8/5
Reviews: 395
Age: 11y ago

Fage Total Greek Yoghurt 450g

Price: £3.49
Rating: 4.8/5
Reviews: 636
Age: 11y ago

Newest

by launch date

Morrisons Fat Free Greek Style Yoghurt 1kg

Price: £2.22
Rating: 4.5/5
Reviews: 91
Age: 1y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g

Price: £3.14
Rating: 4.6/5
Reviews: 63
Age: 1y ago

Fage Fruits Strawberry Thick & Smooth Strained Yoghurt 380g

Price: £2.40
Rating: 4.8/5
Reviews: 93
Age: 3y ago

Fage Fruits Mango & Passion Fruit Thick & Smooth Strained Yoghurt 380g

Price: £2.38
Rating: 4.8/5
Reviews: 132
Age: 3y ago

Fage Total 0% Fat Strained Greek Yoghurt 150g Pots Pack of 10 | Thick Creamy Fat-Free Greek Yogurt | High Protein No Added Sugar

Price: £40.05
Rating: 2.9/5
Reviews: 6
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

Fage57%
Morrisons24%
Yeo Valley4%
Danone3%
Arla Skyr3%
Lancashire Farm2%
Open — no brand owns it (4 brands, 7%)

Greek Yoghurt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume303KCVR15.5%Products27Brands10Top 5 Brands91%OOS Rate4.5%Rating4.6★Reviews467Avg BSR#8

Peak months: Jan, May · busiest ÷ quietest = 1.9×

Top Greek Yoghurt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fage66K/yr +51.6%17.1% conv.
fage greek yoghurt58K/yr +91.9%12.6% conv.
total50K/yr -25.0%1.1% conv.
fat free greek yoghurt32K/yr +56.1%19.8% conv.
fat free yoghurt24K/yr -36.4%9.1% conv.
fat free yogurt13K/yr +21.2%7.0% conv.
low fat yogurt12K/yr -0.3%3.1% conv.
fage yogurt6K/yr +249.5%14.8% conv.
fat free greek yogurt9K/yr +9.2%6.4% conv.
low fat greek yoghurt10K/yr +13.8%7.0% conv.

What reviews say buyers love and hate about Greek Yoghurt

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall34%

“Very creamy oh whole taste lovely very enjoyable whole lot in one go”

Quality-Overall11%

“As good as good quality real Greek yoghurt”

Nutritional Content9%

“Creamy and healthy”

Value For Money8%

“Great value”

Flavor7%

“Deliciously creamy”

What buyers complain about

72% of reviews

Value For Money19%

“A bit pricey”

Dilute/Watery7%

“its very liquid”

Thickness7%

“Not as thick as some greek yoghurts”

Sweetness6%

“far too much honey”

Size-Overall6%

“Too small size which cannot be found in supermarkets”

Common Greek Yoghurt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Greek Yoghurt 55/100 on Amazon United Kingdom — Worth a look. The niche generates £188K/yr across 27 tracked products. Search demand moved +28.6% over the last 90 days.