Greek Yoghurt
MaybeReturns run at only 0.0% of orders. But products sell for $4.01 on average, outside the sweet spot, so Greek Yoghurt is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £188K/yr303K searches / yr
- 90-day growth
- +28.6%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 39 sellers
Flapen Score
Greek Yoghurt against its category
The dotted line is the Grocery average. Past it, Greek Yoghurt is stronger. Inside it, weaker.
Market
The Greek Yoghurt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Greek Yoghurt 303K times last year and spent an estimated £188K. The top 5 brands take 91% of clicks. Demand peaks in Jan–May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
15.5% of searches ended in a purchase last week.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- +28.6%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £188Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- fage66K searches a year
02 · Price
A sale here is worth £4.01.
Listings sell for £4.01 on average, from £1.15 to £40.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £4.01 that is £8K to £10K a year per listing.
- Average price
- £4.01under the $15 to $100 sweet spot
- Price range
- £1.15–£40.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #8 within Fresh & Chilled. It carries 467 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 96%
- Out of stock, average day
- 4.5%
- Average rank
- #8in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 467per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Greek Yoghurt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fage Total 5% Fat Strained Yoghurt 450g
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 550
- Age
- 4y ago

Morrisons Fat Free Greek Style Yogurt 500g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 1,966
- Age
- 6y ago

Fage Total 0% Fat Strained Yoghurt 450g
- Price
- £3.32
- Rating
- 4.8/5
- Reviews
- 339
- Age
- 4y ago

Fage Total 0% Greek Yoghurt 950g
- Price
- £5.31
- Rating
- 4.8/5
- Reviews
- 395
- Age
- 11y ago

Fage Total Greek Yoghurt 450g
- Price
- £3.49
- Rating
- 4.8/5
- Reviews
- 636
- Age
- 11y ago
Trending
90-day click momentum
Arla Skyr Natural Icelandic Style Yogurt 450g
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 751
- Age
- 10y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

Morrisons The Best Greek Yogurt 10 Percent Fat 500 g
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 409
- Age
- 8y ago

Yeo Valley Organic Super Thick Natural Kerned Yogurt 450g
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 6y ago

Yeo Valley Organic Super Thick Natural Kerned Yogurt 0% Fat 450g
- Price
- £2.81
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 6y ago
Newest
by launch date
Morrisons Fat Free Greek Style Yoghurt 1kg
- Price
- £2.22
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 1y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

Fage Fruits Strawberry Thick & Smooth Strained Yoghurt 380g
- Price
- £2.40
- Rating
- 4.8/5
- Reviews
- 93
- Age
- 3y ago

Fage Fruits Mango & Passion Fruit Thick & Smooth Strained Yoghurt 380g
- Price
- £2.38
- Rating
- 4.8/5
- Reviews
- 132
- Age
- 3y ago

Fage Total 0% Fat Strained Greek Yoghurt 150g Pots Pack of 10 | Thick Creamy Fat-Free Greek Yogurt | High Protein No Added Sugar
- Price
- £40.05
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
39
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
7%
- Fage57%
- Morrisons24%
- Yeo Valley4%
- Danone3%
- Arla Skyr3%
- Lancashire Farm2%
- Open — no brand owns it (4 brands, 7%)
Demand
Greek Yoghurt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May · busiest ÷ quietest = 1.9×
Search terms
Top Greek Yoghurt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fage66K/yr
- fage greek yoghurt58K/yr
- total50K/yr
- fat free greek yoghurt32K/yr
- fat free yoghurt24K/yr
- fat free yogurt13K/yr
- low fat yogurt12K/yr
- fage yogurt6K/yr
- fat free greek yogurt9K/yr
- low fat greek yoghurt10K/yr
Reviews and returns
What reviews say buyers love and hate about Greek Yoghurt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit pricey
Too expensive
Not the cheapest
its very liquid
very liquid
I've tried a lot of low-fat and fat-free Greek yogurts over the years, and most end up watery, overly tangy, or just bland
Not as thick as some greek yoghurts
It is thicker than your usual rubbish yogurts
It's ridiculously thick
far too much honey
Too small size which cannot be found in supermarkets
Love
Very creamy oh whole taste lovely very enjoyable whole lot in one go
Good taste
Deliciously fruity
As good as good quality real Greek yoghurt
Excellent product
Good quality
Creamy and healthy
High in protein
Nice and creamy with the added bonus being great protein value
Great value
reasonably priced
Worth the money
Deliciously creamy
Great Flavour
Creamy indulgence
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Greek Yoghurt questions
Answered from the same tracked data.









