Greek Yoghurt
MaybeAn estimated 0.0% of orders come back. But products sell for $4.01 on average, outside the sweet spot, so Greek Yoghurt is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £188K/yr303K searches / yr
- 90-day growth
- +28.6%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 39 sellers
Flapen Score
Greek Yoghurt against its category
The dotted line is the Grocery average. Past it, Greek Yoghurt is stronger. Inside it, weaker.
Market
The Greek Yoghurt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Greek Yoghurt 303K times last year and spent an estimated £188K. The top 5 brands take 91% of clicks. Demand peaks in Jan–May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- +28.6%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £188Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- fage66K searches a year
02 · Price
A sale here is worth £4.01.
Listings sell for £4.01 on average, from £1.15 to £40.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £4.01 that is £8K to £10K a year per listing.
- Average price
- £4.01under the $15 to $100 sweet spot
- Price range
- £1.15–£40.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #8 within Fresh & Chilled. It carries 467 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 96%
- Out of stock, average day
- 4.5%
- Average rank
- #8in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 467per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Greek Yoghurt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fage Total 5% Fat Strained Yoghurt 450g
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 550
- Age
- 4y ago

Morrisons Fat Free Greek Style Yogurt 500g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 1,966
- Age
- 6y ago

Fage Total 0% Fat Strained Yoghurt 450g
- Price
- £3.32
- Rating
- 4.8/5
- Reviews
- 339
- Age
- 4y ago

Fage Total 0% Greek Yoghurt 950g
- Price
- £5.31
- Rating
- 4.8/5
- Reviews
- 395
- Age
- 11y ago

Fage Total Greek Yoghurt 450g
- Price
- £3.49
- Rating
- 4.8/5
- Reviews
- 636
- Age
- 11y ago
Trending
estimated 90-day click momentum
Arla Skyr Natural Icelandic Style Yogurt 450g
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 751
- Age
- 10y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

Morrisons The Best Greek Yogurt 10 Percent Fat 500 g
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 409
- Age
- 8y ago

Yeo Valley Organic Super Thick Natural Kerned Yogurt 450g
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 6y ago

Yeo Valley Organic Super Thick Natural Kerned Yogurt 0% Fat 450g
- Price
- £2.81
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 6y ago
Newest
by launch date
Morrisons Fat Free Greek Style Yoghurt 1kg
- Price
- £2.22
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 1y ago

Danone Skyr High Protein 0% Fat Natural Yoghurt 800g
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

Fage Fruits Strawberry Thick & Smooth Strained Yoghurt 380g
- Price
- £2.40
- Rating
- 4.8/5
- Reviews
- 93
- Age
- 3y ago

Fage Fruits Mango & Passion Fruit Thick & Smooth Strained Yoghurt 380g
- Price
- £2.38
- Rating
- 4.8/5
- Reviews
- 132
- Age
- 3y ago

Fage Total 0% Fat Strained Greek Yoghurt 150g Pots Pack of 10 | Thick Creamy Fat-Free Greek Yogurt | High Protein No Added Sugar
- Price
- £40.05
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
39
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 93%
Open market
7%
- Fage57%
- Morrisons24%
- Yeo Valley4%
- Danone3%
- Arla Skyr3%
- Lancashire Farm2%
- Open — no brand owns it (4 brands, 7%)
Demand
Greek Yoghurt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May · busiest ÷ quietest = 1.9×
Search terms
Top Greek Yoghurt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fage66K/yr
- fage greek yoghurt58K/yr
- total50K/yr
- fat free greek yoghurt32K/yr
- fat free yoghurt24K/yr
- fat free yogurt13K/yr
- low fat yogurt12K/yr
- fage yogurt6K/yr
- fat free greek yogurt9K/yr
- low fat greek yoghurt10K/yr
Reviews and returns
What reviews say buyers love and hate about Greek Yoghurt
We read the reviews and the return reasons for every product selling here.
“A bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Greek Yoghurt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









