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Graze Marmite

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Graze Marmite is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£350K/yr157K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
62%top-5 click share · 8 brands · 72 sellers

Flapen Score

Graze Marmite against its category

The dotted line is the Grocery average. Past it, Graze Marmite is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graze Marmite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graze Marmite 157K times last year and spent an estimated £350K. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
11.2%
Market size, estimated
£350Ka year
Peak month
February1.6× the quietest month
Top search term
graze70K searches a year

02 · Price

A sale here is worth £19.89.

Listings sell for £19.89 on average, from £1.19 to £122.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £19.89 that is £5K to £10K a year per listing.

Average price
£19.89inside the $15 to $100 sweet spot
Price range
£1.19–£122.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #190 within Dried Fruits, Nuts & Vegetables. It carries 561 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
42%
Out of stock, average day
7.9%
Average rank
#190in Dried Fruits, Nuts & Vegetables
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
561per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Graze Marmite products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

72

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 96%

Open market

2%

  • GRAZE62%
  • Graze26%
  • LOVE CORN4%
  • Nakd2%
  • Ceces Home & Garden2%
  • Olly's Olives1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Graze Marmite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Graze Marmite search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • graze70K/yr
  • graze bars35K/yr
  • graze snacks34K/yr
  • graze crunch8K/yr
  • graze nuts4K/yr
  • graze flapjack7K/yr

Reviews and returns

What reviews say buyers love and hate about Graze Marmite

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste terrible”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Graze Marmite questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data