How competitive is the Graze Marmite niche on Amazon United Kingdom?

8 brands and 72 sellers compete in Graze Marmite on Amazon United Kingdom. The top 5 Graze Marmite products take 62% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Graze Marmite?

Graze Marmite buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Graze Marmite niche?

Graze Marmite sells for £19.89 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £1.19–£122.85. The average incumbent carries 561 reviews — the moat a new listing must climb.

Graze Marmite

Graze Marmite shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Graze Marmite profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Graze Marmite is a £350K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 55/100.

Graze Marmite: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.2% over the last 90 days and 11.2% of searches end in a purchase.

£350K

revenue / yr

Units sold / yr20K

Search volume / yr-19.2%157K

Conversion rate11.2%

Avg price£19.89

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 72

Top-5 product click share62%

Open market4%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Top Graze Marmite products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

graze Cherry Bakewell Oat Boost 4 x 30g

Price: £2.08
Rating: 4.5/5
Reviews: 142
Age: 3y ago

Graze Healthy Snacks - Lemon Blueberry Oat Snack Bars 4x30g

Price: £2.14
Rating: 4.5/5
Reviews: 93
Age: 3y ago

Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks

Price: £23.00
Rating: 4.5/5
Reviews: 62
Age: 2y ago

Graze Healthy Snacks - Cocoa Vanilla Vegan Snack Bars-4x30g

Price: £2.32
Rating: 4.5/5
Reviews: 381
Age: 9y ago

Graze Healthy Snacks - Smoky BBQ Crunch Mixed Sharing Snacks 100g

Price: £2.34
Rating: 4.4/5
Reviews: 95
Age: 3y ago

Newest

by launch date

Graze Crunch Protein Sharing Bag 100g | High Protein Healthy Snack | Crunchy Mixed Snack Pack | Ideal Sharing Size Energy Snack (Graze Honey Roast Crunch Sharing Bag Snack 100G)

Price: £8.99
Rating: 1.0/5
Reviews: 1
Age: 3mo ago

Graze Oats Snacks Variety box - 32x30g oats bars - Total 32 Snacks Selection Box - Packaging may vary

Price: £19.07
Rating: 4.7/5
Reviews: 15
Age: 10mo ago

Graze Snacks Variety box - Protein snacks - Best of all flavours crunch selection box savoury snacks - Less fat than crisps - Total of 63 snacks trays

Price: £122.85
Rating: 4.5/5
Reviews: 720
Age: 1y ago

graze Lively Lemon Oat Boost 9 x 50g

Price: £20.42
Rating: 4.5/5
Reviews: 19
Age: 2y ago

Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks

Price: £23.00
Rating: 4.5/5
Reviews: 62
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

GRAZE62%
Graze26%
LOVE CORN4%
Nakd2%
Ceces Home & Garden2%
Olly's Olives1%
Open — no brand owns it (2 brands, 2%)

Graze Marmite demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR11.2%Products24Brands8Top 5 Brands96%OOS Rate7.9%Rating4.3★Reviews561Avg BSR#190

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Graze Marmite search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

graze70K/yr -13.5%10.2% conv.
graze bars35K/yr +7.1%6.4% conv.
graze snacks34K/yr -60.5%1.7% conv.
graze crunch8K/yr +38.5%0.8% conv.
graze nuts4K/yr -12.8%1.1% conv.
graze flapjack7K/yr -78.2%1.5% conv.

What reviews say buyers love and hate about Graze Marmite

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall34%

“tasty & healthy”

Flavor15%

“Good selection of flavours”

Value For Money14%

“good value for money”

Quality-Overall7%

“Great Quality”

Nutritional Content5%

“Gluten free”

What buyers complain about

75% of reviews

Taste-Overall18%

“Taste terrible”

Value For Money12%

“bit expensive”

Nutritional Content11%

“they are high in carbs”

Sweetness7%

“lots of sugar”

Salt Content5%

“high in salt”

Common Graze Marmite questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Graze Marmite 55/100 on Amazon United Kingdom — Worth a look. The niche generates £350K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -19.2% over the last 90 days.