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Graze Marmite

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Graze Marmite is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£350K/yr157K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
62%top-5 click share · 8 brands · 72 sellers

Flapen Score

Graze Marmite against its category

The dotted line is the Grocery average. Past it, Graze Marmite is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graze Marmite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graze Marmite 157K times last year and spent an estimated £350K. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
11.2%
Market size, estimated
£350Ka year
Peak month
February1.6× the quietest month
Top search term
graze70K searches a year

02 · Price

A sale here is worth £19.89.

Listings sell for £19.89 on average, from £1.19 to £122.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £19.89 that is £5K to £10K a year per listing.

Average price
£19.89inside the $15 to $100 sweet spot
Price range
£1.19–£122.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #190 within Dried Fruits, Nuts & Vegetables. It carries 561 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
42%
Out of stock, average day
7.9%
Average rank
#190in Dried Fruits, Nuts & Vegetables
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
561per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Graze Marmite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

72

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

2%

  • GRAZE62%
  • Graze26%
  • LOVE CORN4%
  • Nakd2%
  • Ceces Home & Garden2%
  • Olly's Olives1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Graze Marmite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Graze Marmite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graze70K/yr
  • graze bars35K/yr
  • graze snacks34K/yr
  • graze crunch8K/yr
  • graze nuts4K/yr
  • graze flapjack7K/yr

Reviews and returns

What reviews say buyers love and hate about Graze Marmite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+1.28

Taste terrible

Looks and tastes like cattle feed - dont know what the picker was even thinking

unpleasant moldy taste

Value For Money12%+0.69

bit expensive

Not worth the money

Over priced

Nutritional Content11%−0.18

they are high in carbs

Nutritional values advertised dont match packaging

Not gluten free

Sweetness7%−0.07

lots of sugar

far to much sugary sweetness in such a small bar

Way way too sweet

Salt Content5%+0.11

high in salt

A bit salty

A bit to salty for me

Love

Taste-Overall34%+1.28

tasty & healthy

Always delicious

Great snack

Flavor15%+1.09

Good selection of flavours

Good flavours

Great range of flavours

Value For Money14%+0.69

good value for money

Excellent Value

Good value

Quality-Overall7%+0.47

Great Quality

Good cupboard staple

Excellent variety

Nutritional Content5%−0.18

Gluten free

healthy to eat too

Healthy Tasty Snack

FAQ

Common Graze Marmite questions

Answered from the same tracked data.