graze marmite
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.89avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good560.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.19–£122.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£350K£350K/yr · 157K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, graze marmite is a £350K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
graze marmite market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £298K–£398K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 33%
- Out of stock
- 7.9%
- Avg brand age
- 53 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
72
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 96%
Open market
2%
- GRAZE62%
- Graze26%
- LOVE CORN4%
- Nakd2%
- Ceces Home & Garden2%
- Olly's Olives1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -19.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top graze marmite search terms
- graze70K/yr
- graze bars35K/yr
- graze snacks34K/yr
- graze crunch8K/yr
- graze nuts4K/yr
- graze flapjack7K/yr
Top graze marmite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
graze Cherry Bakewell Oat Boost 4 x 30g
GRAZE£2.084.5★142 rev
Graze Healthy Snacks - Lemon Blueberry Oat Snack Bars 4x30g
Graze£2.144.5★93 rev
Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks
GRAZE£23.004.5★62 rev
Graze Healthy Snacks - Cocoa Vanilla Vegan Snack Bars-4x30g
Graze£2.324.5★381 rev
Graze Healthy Snacks - Smoky BBQ Crunch Mixed Sharing Snacks 100g
GRAZE£2.344.4★95 rev
Newest
by launch date
Graze Crunch Protein Sharing Bag 100g | High Protein Healthy Snack | Crunchy Mixed Snack Pack | Ideal Sharing Size Energy Snack (Graze Honey Roast Crunch Sharing Bag Snack 100G)
Generic£8.991 rev
Graze Oats Snacks Variety box - 32x30g oats bars - Total 32 Snacks Selection Box - Packaging may vary
GRAZE£19.0715 rev
Graze Snacks Variety box - Protein snacks - Best of all flavours crunch selection box savoury snacks - Less fat than crisps - Total of 63 snacks trays
GRAZE£122.85720 rev
graze Lively Lemon Oat Boost 9 x 50g
GRAZE£20.4219 rev
Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks
GRAZE£23.0062 rev
Trending
90-day click momentumGraze Crunch Protein Sharing Bag 100g | High Protein Healthy Snack | Crunchy Mixed Snack Pack | Ideal Sharing Size Energy Snack (Graze Honey Roast Crunch Sharing Bag Snack 100G)
Generic£8.991.0★
Graze Sea Salt & Pepper Veggie Protein Power - Vegan Savoury Snacks Sharing Bag - Packaging may vary - 100g (Pack of 6)
GRAZE£23.064.4★
Graze Snacks-Selection box-Total 10 Snack Box Lunchbox snacks Vegan snacks - Packaging may vary - 40x30g of at least 45% less sugar than average Cereal bars
GRAZE£40.794.6★
graze Cherry Bakewell Oat Boost 4 x 30g
GRAZE£2.084.5★
Graze - Sweet Snacks Bundle of Oat Boost Bars - Made With Whole Oats and Natural Flavours - 8x4 snack bars - Total of 32 snacks
GRAZE£23.004.5★
What buyers say about graze marmite
What buyers praise and complain about, mined from review topics.What buyers love
“tasty & healthy”
“Good selection of flavours”
“good value for money”
“Great Quality”
“Gluten free”
“tasty & healthy”
“Delighted to get something nie that's also gluten free and veggie”
“crunchy”
“Chewy”
“Lovely mixed box of great snacks”
What buyers complain about
“Taste terrible”
“bit expensive”
“they are high in carbs”
“lots of sugar”
“high in salt”
“These are not crisps”
“Shame theres so much sugar”
“as the bars are very dry they are hard to swallow”
“Tiny bags”
“Junk”
Common questions
- Is graze marmite profitable to sell on Amazon United Kingdom?
- The niche generates £350K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the graze marmite niche?
- 8 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in graze marmite?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- When does demand for graze marmite peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the graze marmite niche?
- Listings span £1.19–£122.85; the average listing price is £19.89 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.