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Gravy

Fail

The top 5 brands take 100% of clicks, so Gravy is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£224K/yr332K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
81%top-5 click share · 3 brands · 60 sellers

Flapen Score

Gravy against its category

The dotted line is the Grocery average. Past it, Gravy is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gravy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gravy 332K times last year and spent an estimated £224K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

26.2% of searches ended in a purchase last week.

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
332K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
26.2%
Market size, estimated
£224Ka year
Peak month
December2.6× the quietest month
Top search term
gravy151K searches a year

02 · Price

A sale here is worth £2.58.

Listings sell for £2.58 on average, from £0.60 to £4.56. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £2.58 that is £21K to £26K a year per listing.

Average price
£2.58under the $15 to $100 sweet spot
Price range
£0.60–£4.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£21K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Condiments & Sauces. It carries 376 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#128in Condiments & Sauces
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
376per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£22K£45K£67K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Bisto59%
  • Goldenfry23%
  • by Amazon18%

Demand

Gravy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Gravy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gravy151K/yr
  • gravy granules111K/yr
  • chicken gravy27K/yr
  • beef gravy18K/yr
  • chicken gravy granules12K/yr
  • beef gravy granules7K/yr
  • gravy granules beef3K/yr
  • gravey4K/yr

Reviews and returns

What reviews say buyers love and hate about Gravy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall44%−0.11

more savoury taste

Tastes of absolutely nothing

Gloopy and tasteless

Dilute/Watery8%+0.18

if left goes watery

Cooking Instructions8%−0.07

if i have baking poser in the water it throths up not nice at all

Salt Content4%+1.27

great taste would buy again without hesitation normally use same brand powder which has become bit salty for my taste

Flavor3%+0.93

I found the flavour a bit milder than I expected

Love

Value For Money37%−0.03

Value for money

Excellent price

Worth the money

Taste-Overall23%−0.11

Great tasting gravy

Good taste

Absolutely love Bisto best gravy its got such a rich taste

Flavor9%+0.93

They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort

Great flavour

Great flavour and great product for thickening sauces and gravy based dishes

Salt Content7%+1.27

I'm not much for gravy tried this one absolutely loved it not salty like most chicken gravy it was prefect for me poured over my chicken dinner having it on my pork chop dinner too I would buy this again when I am nearly out

Love this gravy salt best for flavour

I think most people love a bit of bisto I use these all the time reduced salt doesn't affect flavour

Quality-Overall5%+0.86

Good as the named brands

very good quality

Amazing value for a quality product

FAQ

Common Gravy questions

Answered from the same tracked data.