Gravy
FailThe top 5 brands take 100% of clicks, so Gravy is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £224K/yr332K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 60 sellers
Flapen Score
Gravy against its category
The dotted line is the Grocery average. Past it, Gravy is stronger. Inside it, weaker.
Market
The Gravy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gravy 332K times last year and spent an estimated £224K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
26.2% of searches ended in a purchase last week.
Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.
- Searches, last 12 months
- 332K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 26.2%
- Market size, estimated
- £224Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- gravy151K searches a year
02 · Price
A sale here is worth £2.58.
Listings sell for £2.58 on average, from £0.60 to £4.56. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £2.58 that is £21K to £26K a year per listing.
- Average price
- £2.58under the $15 to $100 sweet spot
- Price range
- £0.60–£4.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £21K–£26K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Condiments & Sauces. It carries 376 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #128in Condiments & Sauces
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 376per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Gravy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bisto Gravy Granules Great with Beef 190 g Drum (Pack of 1)
- Price
- £2.37
- Rating
- 4.7/5
- Reviews
- 1,022
- Age
- 4y ago

Goldenfry Beef Gravy Granules 300g
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 3y ago

by Amazon Chicken Gravy Granules 170g
- Price
- £0.60
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago

Bisto Flavoursome & Delicious Chicken Gravy Granules for Hearty Family Mealtimes 190 g Drum (Pack of 1)
- Price
- £2.25
- Rating
- 4.7/5
- Reviews
- 478
- Age
- 4y ago

Bisto Gravy Granules 300g
- Price
- £3.51
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3y ago
Trending
90-day click momentum
Bisto Gravy Granules 300g
- Price
- £3.51
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3y ago

by Amazon Chicken Gravy Granules 170g
- Price
- £0.60
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago

Bisto for Chicken Gravy Granules 300g
- Price
- £3.60
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 12y ago

Goldenfry Beef Gravy Granules 300g
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 3y ago

Bisto Gravy Granules Great with Beef 190 g Drum (Pack of 1)
- Price
- £2.37
- Rating
- 4.7/5
- Reviews
- 1,022
- Age
- 4y ago
Newest
by launch date
by Amazon Chicken Gravy Granules 170g
- Price
- £0.60
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago

Bisto Gravy Granules 300g
- Price
- £3.51
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3y ago

Bisto Gravy Granules 450 g (1-Pack)
- Price
- £4.56
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 3y ago

Goldenfry Beef Gravy Granules 300g
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 3y ago

Goldenfry Chicken Gravy Granules 300g
- Price
- £1.43
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Bisto59%
- Goldenfry23%
- by Amazon18%
Demand
Gravy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Gravy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gravy151K/yr
- gravy granules111K/yr
- chicken gravy27K/yr
- beef gravy18K/yr
- chicken gravy granules12K/yr
- beef gravy granules7K/yr
- gravy granules beef3K/yr
- gravey4K/yr
Reviews and returns
What reviews say buyers love and hate about Gravy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
more savoury taste
Tastes of absolutely nothing
Gloopy and tasteless
if left goes watery
if i have baking poser in the water it throths up not nice at all
great taste would buy again without hesitation normally use same brand powder which has become bit salty for my taste
I found the flavour a bit milder than I expected
Love
Value for money
Excellent price
Worth the money
Great tasting gravy
Good taste
Absolutely love Bisto best gravy its got such a rich taste
They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort
Great flavour
Great flavour and great product for thickening sauces and gravy based dishes
I'm not much for gravy tried this one absolutely loved it not salty like most chicken gravy it was prefect for me poured over my chicken dinner having it on my pork chop dinner too I would buy this again when I am nearly out
Love this gravy salt best for flavour
I think most people love a bit of bisto I use these all the time reduced salt doesn't affect flavour
Good as the named brands
very good quality
Amazing value for a quality product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gravy questions
Answered from the same tracked data.









