gravy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great376.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay£224K£224K/yr · 332K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Avg price
Bad£2.58avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.60–£4.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gravy is a £224K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gravy market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- £206K–£258K
- units × avg price
- Conversion rate
- 26.2%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Bisto59%
- Goldenfry23%
- by Amazon18%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top gravy search terms
- gravy151K/yr
- gravy granules111K/yr
- chicken gravy27K/yr
- beef gravy18K/yr
- chicken gravy granules12K/yr
- beef gravy granules7K/yr
- gravy granules beef3K/yr
- gravey4K/yr
Top gravy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bisto Gravy Granules Great with Beef 190 g Drum (Pack of 1)
Bisto£2.374.7★1,022 rev
Goldenfry Beef Gravy Granules 300g
Goldenfry£1.354.6★200 rev
by Amazon Chicken Gravy Granules 170g
by Amazon£0.604.5★411 rev
Bisto Flavoursome & Delicious Chicken Gravy Granules for Hearty Family Mealtimes 190 g Drum (Pack of 1)
Bisto£2.254.7★478 rev
Bisto Gravy Granules 300g
Bisto£3.514.6★157 rev
Newest
by launch date
Trending
90-day click momentum
What buyers say about gravy
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“Great tasting gravy”
“They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort”
“I'm not much for gravy tried this one absolutely loved it not salty like most chicken gravy it was prefect for me poured over my chicken dinner having it on my pork chop dinner too I would buy this again when I am nearly out”
“Good as the named brands”
“Good size”
“Easy to use”
“Great gravey great taste mixes well”
“Quick to make and always consistent”
“Thick, smooth texture, It mixes easily and gives a velvety consistency without too many lumps if you stir it well”
What buyers complain about
“more savoury taste”
“if left goes watery”
“if i have baking poser in the water it throths up not nice at all”
“great taste would buy again without hesitation normally use same brand powder which has become bit salty for my taste”
“I found the flavour a bit milder than I expected”
Common questions
- Is gravy profitable to sell on Amazon United Kingdom?
- The niche generates £224K/yr across 10 tracked products. 90-day search growth is -27.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the gravy niche?
- 3 brands and 60 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gravy?
- Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Cooking Instructions. The return rate is 0.0%.
- When does demand for gravy peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the gravy niche?
- Listings span £0.60–£4.56; the average listing price is £2.58 (sweet spot $15–$100). The average incumbent carries 376 reviews — the moat a new listing must climb.