How competitive is the Gravy niche on Amazon United Kingdom?

3 brands and 60 sellers compete in Gravy on Amazon United Kingdom. The top 5 Gravy products take 81% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Gravy?

Gravy buyers on Amazon United Kingdom complain most about Taste-Overall, Dilute/Watery, Cooking Instructions, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Gravy niche?

Gravy sells for £2.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.60–£4.56. The average incumbent carries 376 reviews — the moat a new listing must climb.

Gravy

brand-locked demand (top 5 brands take 100% of clicks) — Gravy doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Gravy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gravy is a £224K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Gravy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 26.2% of searches end in a purchase.

£224K

revenue / yr

Units sold / yr100K

Search volume / yr-27.5%332K

Conversion rate26.2%

Avg price£2.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 60

Top-5 product click share81%

Open market0%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Gravy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bisto Gravy Granules Great with Beef 190 g Drum (Pack of 1)

Price: £2.37
Rating: 4.7/5
Reviews: 1,022
Age: 4y ago

Goldenfry Beef Gravy Granules 300g

Price: £1.35
Rating: 4.6/5
Reviews: 200
Age: 3y ago

by Amazon Chicken Gravy Granules 170g

Price: £0.60
Rating: 4.5/5
Reviews: 411
Age: 1y ago

Bisto Flavoursome & Delicious Chicken Gravy Granules for Hearty Family Mealtimes 190 g Drum (Pack of 1)

Price: £2.25
Rating: 4.7/5
Reviews: 478
Age: 4y ago

Bisto Gravy Granules 300g

Price: £3.51
Rating: 4.6/5
Reviews: 157
Age: 3y ago

Newest

by launch date

by Amazon Chicken Gravy Granules 170g

Price: £0.60
Rating: 4.5/5
Reviews: 411
Age: 1y ago

Bisto Gravy Granules 300g

Price: £3.51
Rating: 4.6/5
Reviews: 157
Age: 3y ago

Bisto Gravy Granules 450 g (1-Pack)

Price: £4.56
Rating: 4.7/5
Reviews: 115
Age: 3y ago

Goldenfry Beef Gravy Granules 300g

Price: £1.35
Rating: 4.6/5
Reviews: 200
Age: 3y ago

Goldenfry Chicken Gravy Granules 300g

Price: £1.43
Rating: 4.8/5
Reviews: 25
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Bisto59%
Goldenfry23%
by Amazon18%

Gravy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume332KCVR26.2%Products10Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews376Avg BSR#128

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Gravy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gravy151K/yr -32.0%10.5% conv.
gravy granules111K/yr -23.7%11.2% conv.
chicken gravy27K/yr -32.8%8.8% conv.
beef gravy18K/yr -30.7%6.1% conv.
chicken gravy granules12K/yr -29.4%7.9% conv.
beef gravy granules7K/yr +3.4%6.5% conv.
gravy granules beef3K/yr +34.8%5.5% conv.
gravey4K/yr -14.3%11.7% conv.

What reviews say buyers love and hate about Gravy

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money37%

“Value for money”

Taste-Overall23%

“Great tasting gravy”

Flavor9%

“They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort”

Salt Content7%

“I'm not much for gravy tried this one absolutely loved it not salty like most chicken gravy it was prefect for me poured over my chicken dinner having it on my pork chop dinner too I would buy this again when I am nearly out”

Quality-Overall5%

“Good as the named brands”

What buyers complain about

68% of reviews

Taste-Overall44%

“more savoury taste”

Dilute/Watery8%

“if left goes watery”

Cooking Instructions8%

“if i have baking poser in the water it throths up not nice at all”

Salt Content4%

“great taste would buy again without hesitation normally use same brand powder which has become bit salty for my taste”

Flavor3%

“I found the flavour a bit milder than I expected”

Common Gravy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gravy 37/100 on Amazon United Kingdom — Skip it. The niche generates £224K/yr across 10 tracked products. Search demand moved -27.5% over the last 90 days.