grated mozzarella cheese
Worth a lookShows searches that convert (31.0% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible31.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good714.83avg incumbent reviews — the moat a new listing must climb
Market size
Good£354K£354K/yr · 351K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Price range
Okay£0.76–£19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.25avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grated mozzarella cheese is a £354K/yr Amazon United Kingdom market (351K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
grated mozzarella cheese market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- £488K–£650K
- units × avg price
- Conversion rate
- 31.0%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 4%
- Out of stock
- 0.7%
- Avg brand age
- 66 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
34
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
1%
- Galbani42%
- Morrisons24%
- by Amazon18%
- GreHom13%
- Caseificio Valcolatte2%
- Iceland1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Top grated mozzarella cheese search terms
- mozzarella199K/yr
- mozzarella cheese88K/yr
- burrata24K/yr
- mozarella13K/yr
- mozerella7K/yr
- mozzarella balls4K/yr
- buffalo mozzarella3K/yr
- burrata cheese5K/yr
- buratta3K/yr
- mozzerella2K/yr
Top grated mozzarella cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Morrisons Savers Mozzarella 125g
GreHom£0.76250 rev
Arla Mozzarella Cheese Block Mild anc Creamy Medium Fat Cheese 2300 G by TOM
Generic£19.8019 rev
Iceland 10 Approx. Mozzarella Balls 200g
Iceland£1.029 rev
Burrata 125g
Caseificio Valcolatte£3.268 rev
Morrisons Mozzarella Mild and Creamy 10 Slices 240g
Morrisons£2.86393 rev
Trending
90-day click momentum
What buyers say about grated mozzarella cheese
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes great”
“Excellent value for money”
“Very good as its own and as an addition to the other dishes both cold cut and melted”
“Excellent, convenience and good flavour too”
“Fresh product”
“Fine for sandwiches or toasties”
“The texture is perfectly soft and the inside is incredibly creamy and rich”
“So convenient thanks”
“very moist good taste”
“The 240g bag is a handy size”
What buyers complain about
“Really horrible tasted of dirty oil”
“Poor quality”
“Price per kilo is inaccurate as drained product weight is 125g so cheese price is x 8 for kilo and more like £24”
“texture for mozzarella”
“somehow the mozzarella was quite tough”
“Really horrible tasted of dirty oil”
“It created quite a mushy mess when I tried to grate it because of its extremely moist nature”
“There wasn't much flavor”
Common questions
- Is grated mozzarella cheese profitable to sell on Amazon United Kingdom?
- The niche generates £354K/yr across 23 tracked products. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the grated mozzarella cheese niche?
- 7 brands and 34 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in grated mozzarella cheese?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for grated mozzarella cheese peak?
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the grated mozzarella cheese niche?
- Listings span £0.76–£19.80; the average listing price is £3.25 (sweet spot $15–$100). The average incumbent carries 715 reviews — the moat a new listing must climb.