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Grated Mozzarella Cheese

Maybe

Buyers convert on 31.0% of searches. But the top 5 brands take 98% of clicks, so Grated Mozzarella Cheese is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£354K/yr351K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
54%top-5 click share · 7 brands · 34 sellers

Flapen Score

Grated Mozzarella Cheese against its category

The dotted line is the Grocery average. Past it, Grated Mozzarella Cheese is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grated Mozzarella Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grated Mozzarella Cheese 351K times last year and spent an estimated £354K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

31.0% of searches ended in a purchase last week.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £354K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
31.0%
Market size, estimated
£354Ka year
Peak month
November2.2× the quietest month
Top search term
mozzarella199K searches a year

02 · Price

A sale here is worth £3.25.

Listings sell for £3.25 on average, from £0.76 to £19.80. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £3.25 that is £20K to £26K a year per listing.

Average price
£3.25under the $15 to $100 sweet spot
Price range
£0.76–£19.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£20K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #16 within Fresh & Chilled. It carries 715 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
96%
Out of stock, average day
0.7%
Average rank
#16in Fresh & Chilled
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
715per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£57K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

34

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

1%

  • Galbani42%
  • Morrisons24%
  • by Amazon18%
  • GreHom13%
  • Caseificio Valcolatte2%
  • Iceland1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Grated Mozzarella Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Grated Mozzarella Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mozzarella199K/yr
  • mozzarella cheese88K/yr
  • burrata24K/yr
  • mozarella13K/yr
  • mozerella7K/yr
  • mozzarella balls4K/yr
  • buffalo mozzarella3K/yr
  • burrata cheese5K/yr
  • buratta3K/yr
  • mozzerella2K/yr

Reviews and returns

What reviews say buyers love and hate about Grated Mozzarella Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.18

Really horrible tasted of dirty oil

Not my taste

A bit tasteless

Quality-Overall11%+0.41

Poor quality

Value For Money11%+0.70

Price per kilo is inaccurate as drained product weight is 125g so cheese price is x 8 for kilo and more like £24

Texture/Consistency-Overall9%−0.02

texture for mozzarella

Not the right consistency for me

Hard Feel6%−0.04

somehow the mozzarella was quite tough

Love

Taste-Overall23%−0.18

Tastes great

tasty cheese with good texture

Really good taste when used on pizza

Value For Money18%+0.70

Excellent value for money

Good value for the price

Great value

Quality-Overall14%+0.41

Very good as its own and as an addition to the other dishes both cold cut and melted

Nice quality cheese in a handy resealable bag

Good quality

Flavor11%+1.35

Excellent, convenience and good flavour too

Mozzarella perfecto

The mozzarella gives a nice stretch while the cheddar adds extra flavour

Freshness10%+1.69

Fresh product

It has a really fresh, authentic taste and works beautifully in simple dishes like salads or just on its own with a bit of olive oil

stays fresh once opened

FAQ

Common Grated Mozzarella Cheese questions

Answered from the same tracked data.