Grated Mozzarella
FailThe top 5 brands take 100% of clicks, so Grated Mozzarella is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £327K/yr309K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 61%top-5 click share · 4 brands · 29 sellers
Flapen Score
Grated Mozzarella against its category
The dotted line is the Grocery average. Past it, Grated Mozzarella is stronger. Inside it, weaker.
Market
The Grated Mozzarella market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grated Mozzarella 309K times last year and spent an estimated £327K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
35.3% of searches ended in a purchase last week.
Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 35.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.
- Searches, last 12 months
- 309K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 35.3%
- Market size, estimated
- £327Ka year
- Top search term
- grated cheese228K searches a year
02 · Price
A sale here is worth £3.00.
Listings sell for £3.00 on average, from £2.33 to £6.27. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £3.00 that is £15K to £18K a year per listing.
- Average price
- £3.00under the $15 to $100 sweet spot
- Price range
- £2.33–£6.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #86 within Fresh & Chilled. It carries 841 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #86in Fresh & Chilled
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 841per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Grated Mozzarella products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Savers Grated Mixed Cheese 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 1y ago

Morrisons Savers Grated Mature Cheddar Cheese 250g
- Price
- £2.33
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 1y ago

Morrisons Four Cheese Grated Mix 200g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 3,549
- Age
- 6y ago

Morrisons Grated Mozzarella & Cheddar Mix 240g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 4y ago

Cathedral City Grated Mature Cheddar Cheese 180 g
- Price
- £2.55
- Rating
- 4.7/5
- Reviews
- 935
- Age
- 12y ago
Trending
90-day click momentum
Morrisons Grated Mature White Cheddar 240g
- Price
- £2.91
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 10mo ago

Morrisons Savers Grated Mixed Cheese 1kg
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago

Morrisons Savers Grated Mixed Cheese 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 1y ago

Cathedral City Grated Mature Cheddar Cheese 320 g
- Price
- £3.39
- Rating
- 4.8/5
- Reviews
- 274
- Age
- 12y ago

Morrisons Grated White Cheddar 240g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 3y ago
Newest
by launch date
Morrisons Grated Mature White Cheddar 240g
- Price
- £2.91
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 10mo ago

Morrisons Savers Grated Mature Cheddar Cheese 250g
- Price
- £2.33
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 1y ago

Morrisons Savers Grated Mixed Cheese 1kg
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago

Morrisons Savers Grated Mixed Cheese 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 1y ago

Morrisons Grated White Cheddar 240g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Morrisons65%
- GreHom14%
- Cathedral City12%
- by Amazon9%
- Open — no brand owns it (0%)
Search terms
Top Grated Mozzarella search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grated cheese228K/yr
- grated mozzarella18K/yr
- shredded cheese14K/yr
- cheese grated20K/yr
- grated cheddar8K/yr
- four cheese4K/yr
- grated3K/yr
- cheese mix3K/yr
- mixed cheese3K/yr
- grated mozzarella cheese3K/yr
Reviews and returns
What reviews say buyers love and hate about Grated Mozzarella
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No taste
not as tasty
Its what I imagine eating plastic might taste like
Zero flavour- Like Plastic
Very mild flavour
then I observed that this item costed
overpriced grated cheese
Too much salt
not as nice as fresh grating your own
was not fresh
Love
Good taste
Nice cheese
real nice tasting cheese
Nice quality cheese in a handy resealable bag
Excellent quality
Great product
Fresh product
stays fresh once opened
Fresh ready to go
It is great value for money though
Great value for money
Value
Very flavoursome
Lovely tasting cheese - this has a lovely flavour
Nice strong flavour cheese
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grated Mozzarella questions
Answered from the same tracked data.









