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Grated Mozzarella

Fail

The top 5 brands take 100% of clicks, so Grated Mozzarella is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£327K/yr309K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
61%top-5 click share · 4 brands · 29 sellers

Flapen Score

Grated Mozzarella against its category

The dotted line is the Grocery average. Past it, Grated Mozzarella is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grated Mozzarella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grated Mozzarella 309K times last year and spent an estimated £327K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

35.3% of searches ended in a purchase last week.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 35.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
35.3%
Market size, estimated
£327Ka year
Top search term
grated cheese228K searches a year

02 · Price

A sale here is worth £3.00.

Listings sell for £3.00 on average, from £2.33 to £6.27. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £3.00 that is £15K to £18K a year per listing.

Average price
£3.00under the $15 to $100 sweet spot
Price range
£2.33–£6.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
£15K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #86 within Fresh & Chilled. It carries 841 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#86in Fresh & Chilled
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Grated Mozzarella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£65K£98K£131K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Morrisons65%
  • GreHom14%
  • Cathedral City12%
  • by Amazon9%
  • Open — no brand owns it (0%)

Search terms

Top Grated Mozzarella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grated cheese228K/yr
  • grated mozzarella18K/yr
  • shredded cheese14K/yr
  • cheese grated20K/yr
  • grated cheddar8K/yr
  • four cheese4K/yr
  • grated3K/yr
  • cheese mix3K/yr
  • mixed cheese3K/yr
  • grated mozzarella cheese3K/yr

Reviews and returns

What reviews say buyers love and hate about Grated Mozzarella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+0.05

No taste

not as tasty

Its what I imagine eating plastic might taste like

Flavor17%−0.08

Zero flavour- Like Plastic

Very mild flavour

Value For Money15%−0.02

then I observed that this item costed

overpriced grated cheese

Salt Content11%−0.07

Too much salt

Stale/Rotten/Spoiled8%−0.05

not as nice as fresh grating your own

was not fresh

Love

Taste-Overall38%+0.05

Good taste

Nice cheese

real nice tasting cheese

Quality-Overall12%+1.01

Nice quality cheese in a handy resealable bag

Excellent quality

Great product

Freshness9%+1.33

Fresh product

stays fresh once opened

Fresh ready to go

Value For Money7%−0.02

It is great value for money though

Great value for money

Value

Flavor7%−0.08

Very flavoursome

Lovely tasting cheese - this has a lovely flavour

Nice strong flavour cheese

FAQ

Common Grated Mozzarella questions

Answered from the same tracked data.