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Grappa

Fail

The top 5 brands take 93% of clicks, so Grappa is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£74K/yr42K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
69%top-5 click share · 9 brands · 14 sellers

Flapen Score

Grappa against its category

The dotted line is the Grocery average. Past it, Grappa is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grappa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grappa 42K times last year and spent an estimated £74K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
6.5%
Market size, estimated
£74Ka year
Peak month
December3.5× the quietest month
Top search term
grappa27K searches a year

02 · Price

A sale here is worth £27.10.

Listings sell for £27.10 on average, from £19.33 to £42.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £27.10 that is £3K to £7K a year per listing.

Average price
£27.10inside the $15 to $100 sweet spot
Price range
£19.33–£42.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #106 within Beer, Wine & Spirits. It carries 308 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
87%
Out of stock, average day
6.2%
Average rank
#106in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
308per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
99 months

Products

Top Grappa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Libarna25%
  • Bepi Tosolini21%
  • LUIGI FRANCOLI21%
  • Bottega20%
  • JULIA6%
  • Aga Di Vite2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Grappa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Grappa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grappa27K/yr
  • grappa italian spirit10K/yr
  • italian grappa5K/yr

Reviews and returns

What reviews say buyers love and hate about Grappa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall75%0.00

Very cheapy taste

Not quite to our taste

Value For Money25%−0.11

I don't understand why it's so expensive

it's cost me 10 euros

Love

Taste-Overall45%0.00

Good taste

Great Taste, Perfect Present

It has a rich, smooth taste and feels very premium

Flavor11%+1.47

Excellent quality and great flavour

just enjoyed the smooth flavour

The flavour is full-bodied, smooth and well balanced

Alcohol Flavor9%+1.24

Excellent grappa

Good value brandy

Value For Money9%−0.11

Good value brandy

Reliable purchase

Quality-Overall9%−0.14

The quality is good considering the price

FAQ

Common Grappa questions

Answered from the same tracked data.