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Grapefruit Gin

Fail

The top 5 brands take 100% of clicks, so Grapefruit Gin is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£134K/yr59K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
90%top-5 click share · 3 brands · 36 sellers

Flapen Score

Grapefruit Gin against its category

The dotted line is the Grocery average. Past it, Grapefruit Gin is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grapefruit Gin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grapefruit Gin 59K times last year and spent an estimated £134K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
12.5%
Market size, estimated
£134Ka year
Peak month
December3.2× the quietest month
Top search term
malfy gin34K searches a year

02 · Price

A sale here is worth £18.28.

Listings sell for £18.28 on average, from £10.69 to £21.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £18.28 that is £14K to £18K a year per listing.

Average price
£18.28inside the $15 to $100 sweet spot
Price range
£10.69–£21.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£14K–£18K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Beer, Wine & Spirits. It carries 4,153 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#65in Beer, Wine & Spirits
Average rating
4.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,153per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Grapefruit Gin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Malfy88%
  • Chase Distillery7%
  • Whitley Neill5%

Demand

Grapefruit Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Grapefruit Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malfy gin34K/yr
  • grapefruit gin10K/yr
  • malfy7K/yr
  • pink grapefruit gin5K/yr
  • amalfi gin3K/yr

Reviews and returns

What reviews say buyers love and hate about Grapefruit Gin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.74

Varied price

Sweetness33%−0.04

Boiled sweet in liquid form 👎 Sickly sweet

Artificial Sweeteners11%−0.01

To me, this new blend tastes more artificial than the previous recipe

Taste-Overall11%+1.74

To me, this new blend tastes more artificial than the previous recipe

New recipe - different taste

Love

Taste-Overall25%+1.74

Great taste

Lovely after taste

Its tastes lovely

Alcohol Flavor17%+1.01

Best product for alcoholic drinks

Loved this gin nice

isnt overpowered by the alcohol

Flavor15%−0.03

Great flavour

Lovely presentation and a great way to try different flavours

Great citrus flavour

Value For Money12%+0.74

Great value for money

Great value for money

good value for the price

Quality-Overall11%−0.02

Really nice quality Gin

Good quality and price

Simply the Best

FAQ

Common Grapefruit Gin questions

Answered from the same tracked data.