granulated sweetener
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Price range
Good£2.10–£30.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£325K£325K/yr · 160K searches
Avg price
Okay£11.76avg listing price — sweet spot $15–$100
Review moat
Bad5,266.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, granulated sweetener is a £325K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
granulated sweetener market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £353K–£470K
- units × avg price
- Conversion rate
- 17.3%
- Avg BSR
- #264
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 4.6%
- Avg brand age
- 63 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Canderel44%
- Splenda27%
- CANDEREL SUGARLY15%
- NKD Living9%
- SPLENDA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top granulated sweetener search terms
- splenda34K/yr
- sugarly30K/yr
- canderel sugarly23K/yr
- sweetener powder16K/yr
- canderel sugarly 1kg3K/yr
- granulated sweetener9K/yr
- sugarly 1kg8K/yr
- sugar substitute6K/yr
- zero calorie sweetener5K/yr
- splenda sweetener powder3K/yr
Top granulated sweetener products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Canderel Sugarly Sweetener 1kg Zero Calorie Keto Friendly Sugar Alternative Value Pack Equivalent to 2kg
Canderel£9.604.8★2,675 rev
SPLENDA No Calorie Sweetener Granulated Sugar Substitute 125g Pouch
Splenda£2.104.7★578 rev
Canderel Sugarly Crunchy Sweetener - Zero Calories and Keto Friendly Sugar Alternative 2 X 1kg Pack
CANDEREL SUGARLY£18.354.8★491 rev
100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
NKD Living£7.544.5★26,020 rev
SPLENDA No Calorie Sweetener Dissolvable Minis 500 Tablets (1-Pack)
Splenda£5.584.8★85 rev
Newest
by launch date
Canderel Sugarly Sweetener 370g x4 Pack Zero Calorie Keto Friendly Sugar Alternative
CANDEREL SUGARLY£17.37559 rev
SPLENDA No Calorie Sweetener Dissolvable Minis 500 Tablets (1-Pack)
Splenda£5.5885 rev
Splenda Low Calorie Sweetener 1000 Tablets (Pack of 2x 500)
SPLENDA£12.35256 rev
Canderel Sugarly Sticks 250g - Vegan and Keto Friendly Sugar Alternative - 1 Pack
Canderel£9.79153 rev
Canderel Sugarly Crunchy Sweetener - Zero Calories and Keto Friendly Sugar Alternative 2 X 1kg Pack
CANDEREL SUGARLY£18.35491 rev
Trending
90-day click momentumCanderel Sugarly Sweetener 370g x4 Pack Zero Calorie Keto Friendly Sugar Alternative
CANDEREL SUGARLY£17.374.7★
SPLENDA No Calorie Sweetener Granulated Sugar Substitute 125g Pouch
Splenda£2.104.7★
100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
NKD Living£7.544.5★
SPLENDA No Calorie Sweetener Dissolvable Minis 500 Tablets (1-Pack)
Splenda£5.584.8★
Canderel Sugarly Sweetener 1kg Zero Calorie Keto Friendly Sugar Alternative Value Pack Equivalent to 2kg
Canderel£9.604.8★
What buyers say about granulated sweetener
What buyers praise and complain about, mined from review topics.What buyers love
“Good sweetener”
“Best ever sweetener”
“tastes like sugar”
“Good value for money”
“Excellent product”
“Just what my wife needed”
“calories are reduced”
“It works well in baking”
“Really good for adding to cereals etc”
“easy to use”
What buyers complain about
“not very sweet”
“This doesnt taste of anything”
“cheaper”
“Sugar that isnt”
“was damp”
“The pack was much bigger than I expected”
“Allergies warning”
“can cause bloating”
“This takes a LOT of calories from your cakes and drinks”
“Moreover this leaves a bitter aftertaste which isnt the best”
Common questions
- Is granulated sweetener profitable to sell on Amazon United Kingdom?
- The niche generates £325K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the granulated sweetener niche?
- 5 brands and 31 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in granulated sweetener?
- Top complaints mined from reviews: Sweetness, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for granulated sweetener peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the granulated sweetener niche?
- Listings span £2.10–£30.75; the average listing price is £11.76 (sweet spot $15–$100). The average incumbent carries 5,266 reviews — the moat a new listing must climb.