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Granulated Sweetener

Fail

The top 5 brands take 100% of clicks, so Granulated Sweetener is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£325K/yr160K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
85%top-5 click share · 5 brands · 31 sellers

Flapen Score

Granulated Sweetener against its category

The dotted line is the Grocery average. Past it, Granulated Sweetener is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granulated Sweetener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Granulated Sweetener 160K times last year and spent an estimated £325K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £325K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
17.3%
Market size, estimated
£325Ka year
Peak month
March1.6× the quietest month
Top search term
splenda34K searches a year

02 · Price

A sale here is worth £11.76.

Listings sell for £11.76 on average, from £2.10 to £30.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.76 that is £24K to £29K a year per listing.

Average price
£11.76under the $15 to $100 sweet spot
Price range
£2.10–£30.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£24K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #264 within Baking Supplies. It carries 5,266 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#264in Baking Supplies
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,266per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Granulated Sweetener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£33K£65K£98K£130K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Canderel44%
  • Splenda27%
  • CANDEREL SUGARLY15%
  • NKD Living9%
  • SPLENDA5%

Demand

Granulated Sweetener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Granulated Sweetener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • splenda34K/yr
  • sugarly30K/yr
  • canderel sugarly23K/yr
  • sweetener powder16K/yr
  • canderel sugarly 1kg3K/yr
  • granulated sweetener9K/yr
  • sugarly 1kg8K/yr
  • sugar substitute6K/yr
  • zero calorie sweetener5K/yr
  • splenda sweetener powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Granulated Sweetener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness28%−0.15

not very sweet

Definitely not as sweet as sugar

Not as sweet as sugar

Taste-Overall15%−0.05

This doesnt taste of anything

Tastes bad

Tastes chemically not great

Value For Money9%+0.57

cheaper

It is a little pricey

Such a waste of money

Artificial Sweeteners7%+0.87

Sugar that isnt

This is the only sweetener I can have

Nothing at all like sugar

Moist/Dry3%−0.05

was damp

Love

Sweetness29%−0.15

Good sweetener

Great sweetness

Best sweetener

Artificial Sweeteners14%+0.87

Best ever sweetener

Excellent sweetener

Great alternative to sweetener

Taste-Overall13%−0.05

tastes like sugar

It tastes natural

Best Tasting

Value For Money10%+0.57

Good value for money

Great value

Good Value

Quality-Overall6%+0.93

Excellent product

Good quality

better than everything else

FAQ

Common Granulated Sweetener questions

Answered from the same tracked data.