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Granulated Sugar 5kg

Fail

The top 5 brands take 100% of clicks, so Granulated Sugar 5kg is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£726K/yr897K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
86%top-5 click share · 4 brands · 71 sellers

Flapen Score

Granulated Sugar 5kg against its category

The dotted line is the Grocery average. Past it, Granulated Sugar 5kg is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granulated Sugar 5kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Granulated Sugar 5kg 897K times last year and spent an estimated £726K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 897K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £726K a year.

Searches, last 12 months
897K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
18.6%
Market size, estimated
£726Ka year
Peak month
November1.4× the quietest month
Top search term
sugar737K searches a year

02 · Price

A sale here is worth £4.36.

Listings sell for £4.36 on average, from £0.84 to £9.96. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At £4.36 that is £109K to £131K a year per listing.

Average price
£4.36under the $15 to $100 sweet spot
Price range
£0.84–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
25,000–30,000
Revenue per listing a year
£109K–£131K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Baking Supplies. It carries 1,018 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#39in Baking Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,018per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Granulated Sugar 5kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£73K£145K£218K£291K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Tate & Lyle89%
  • Generic5%
  • Whitworths4%
  • Saras Flavours of Asia2%

Demand

Granulated Sugar 5kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Granulated Sugar 5kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar737K/yr
  • granulated sugar45K/yr
  • white sugar17K/yr
  • suger15K/yr
  • cane sugar12K/yr
  • sugar cane11K/yr
  • organic sugar8K/yr
  • tate and lyle sugar7K/yr
  • sugar 5kg6K/yr
  • organic cane sugar4K/yr

Reviews and returns

What reviews say buyers love and hate about Granulated Sugar 5kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness41%−0.08

It sweet melts in tea

Too Sweet

some of the sugar had leaked out

Artificial Sweeteners27%+0.19

Well at sometime I can not have my honey on food

It has a slight taste of icing sugar to my family

Sugar is sugar

Value For Money18%−0.07

It's VERY VERY POOR VALUE

A bit on the expensive side for the size

Its quite expensive compared to sugar I can buy in store

Crispiness9%−0.05

I really don't know what's going on with granulated suger it turns into powder there is no crunchy about it

Love

Sweetness37%−0.08

Good sugar

Its very sweet

Sweet sweet sugar

Value For Money25%−0.07

Good price

Good value for money

Value For Money

Quality-Overall13%+2.35

Good quality sugar

Excellent product

it is a good reliable one

Taste-Overall9%+0.69

Great in tea

good taste

It can make the food delicious

Advertised Vs Actual Product6%+1.07

The Brand says it all

Just as advertised

As described

FAQ

Common Granulated Sugar 5kg questions

Answered from the same tracked data.