Skip to content

Grants Whisky 1 Litre

Fail

The top 5 brands take 100% of clicks, so Grants Whisky 1 Litre is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£1.3M/yr376K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
91%top-5 click share · 5 brands · 50 sellers

Flapen Score

Grants Whisky 1 Litre against its category

The dotted line is the Grocery average. Past it, Grants Whisky 1 Litre is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grants Whisky 1 Litre market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grants Whisky 1 Litre 376K times last year and spent an estimated £1.3M. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 20.0% of those searches ended in a purchase.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
20.0%
Market size, estimated
£1.3Ma year
Top search term
famous grouse whiskey 1 litre114K searches a year

02 · Price

A sale here is worth £17.75.

Listings sell for £17.75 on average, from £12.87 to £26.68. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £17.75 that is £142K to £178K a year per listing.

Average price
£17.75inside the $15 to $100 sweet spot
Price range
£12.87–£26.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£142K–£178K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Beer, Wine & Spirits. It carries 3,709 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Beer, Wine & Spirits
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,709per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Grants Whisky 1 Litre products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£134K£267K£401K£534K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

50

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • The Famous Grouse70%
  • BELL'S22%
  • Whyte & Mackay3%
  • by Amazon3%
  • Bells2%

Demand

Grants Whisky 1 Litre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar, Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Grants Whisky 1 Litre search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • famous grouse whiskey 1 litre114K/yr
  • bells whisky 1 litre bottles49K/yr
  • famous grouse55K/yr
  • grouse whisky 1 litre41K/yr
  • bells whisky21K/yr
  • famous grouse whiskey 1 litre offers20K/yr
  • grants whisky 1 litre16K/yr
  • grouse whisky9K/yr
  • grouse9K/yr
  • grants whisky9K/yr

Reviews and returns

What reviews say buyers love and hate about Grants Whisky 1 Litre

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Alcohol Flavor”
18%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“Not the best blended tastes like high commistionar”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Grants Whisky 1 Litre questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data