grants whisky 1 litre
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 376K searches
Price range
Great£12.87–£26.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.75avg listing price — sweet spot $15–$100
Review moat
Okay3,708.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grants whisky 1 litre is a £1.3M/yr Amazon United Kingdom market (376K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
grants whisky 1 litre market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- £1.1M–£1.4M
- units × avg price
- Conversion rate
- 20.0%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- The Famous Grouse70%
- BELL'S22%
- Whyte & Mackay3%
- by Amazon3%
- Bells2%
Demand
Weekly Amazon search volume, last 33 weeks — -25.6% search growth over the last 90 days.Top grants whisky 1 litre search terms
- famous grouse whiskey 1 litre114K/yr
- bells whisky 1 litre bottles49K/yr
- famous grouse55K/yr
- grouse whisky 1 litre41K/yr
- bells whisky21K/yr
- famous grouse whiskey 1 litre offers20K/yr
- grants whisky 1 litre16K/yr
- grouse whisky9K/yr
- grouse9K/yr
- grants whisky9K/yr
Top grants whisky 1 litre products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Famous Grouse Finest | Scotch | Blended Whisky | Dried Fruit & Soft Spices | Scotlands Favourite Whisky for Over 40 Years | 40% ABV | 1 L
The Famous Grouse£16.824.7★7,666 rev
Bells Original Blended Scotch Whisky | 40% vol | 1L | Includes the Sweet Malts of Speyside Whisky
BELL'S£15.704.8★2,854 rev
The Famous Grouse Finest | Scotch | Blended Whisky | Dried Fruit & Soft Spices | Scotlands Favourite Whisky for Over 40 Years | 40% ABV | 70 cl
The Famous Grouse£12.874.7★7,666 rev
The Famous Grouse Finest Gift Carton | Scotch | Blended Whisky | Dried Fruit and Soft Spices | Scotlands Favourite Whisky for Over 40 Years | 40% ABV | 70cl
The Famous Grouse£14.324.8★53 rev
The Famous Grouse Finest | Scotch | Blended Whisky | Dried Fruit & Soft Spices | Scotlands Favourite Whisky for Over 40 Years | 40% ABV | 1.5 L
The Famous Grouse£26.684.7★7,666 rev
Newest
by launch date
by Amazon Blended Scotch Whisky Special Reserve 1L
by Amazon£15.39645 rev
The Famous Grouse Finest Gift Carton | Scotch | Blended Whisky | Dried Fruit and Soft Spices | Scotlands Favourite Whisky for Over 40 Years | 40% ABV | 70cl
The Famous Grouse£14.3253 rev
Bells Whisky Original LTR (Forced)
Bells£24.0783 rev
The Famous Grouse Finest | Scotch | Blended Whisky | Dried Fruit & Soft Spices | Scotlands Favourite Whisky for Over 40 Years | 40% ABV | 1 L
The Famous Grouse£16.827,666 rev
Bells Original Blended Scotch Whisky | 40% vol | 1L | Includes the Sweet Malts of Speyside Whisky
BELL'S£15.702,854 rev
Trending
90-day click momentumThe Famous Grouse Finest Gift Carton | Scotch | Blended Whisky | Dried Fruit and Soft Spices | Scotlands Favourite Whisky for Over 40 Years | 40% ABV | 70cl
The Famous Grouse£14.324.8★
Bells Whisky Original LTR (Forced)
Bells£24.074.7★
Bells Original Blended Scotch Whisky | 40% vol | 1L | Includes the Sweet Malts of Speyside Whisky
BELL'S£15.704.8★
The Famous Grouse Finest | Scotch | Blended Whisky | Dried Fruit & Soft Spices | Scotlands Favourite Whisky for Over 40 Years | 40% ABV | 1.5 L
The Famous Grouse£26.684.7★
The Famous Grouse Finest | Scotch | Blended Whisky | Dried Fruit & Soft Spices | Scotlands Favourite Whisky for Over 40 Years | 40% ABV | 70 cl
The Famous Grouse£12.874.7★
What buyers say about grants whisky 1 litre
What buyers praise and complain about, mined from review topics.What buyers love
“A nice night time drink”
“Great value for money”
“taste is great too”
“Really good and cheap”
“as advertised”
“Gift”
“I know it's a blend”
“a well-balanced flavor”
“Great value for a the size would recommend”
“A Natural Tranquilliser”
What buyers complain about
“Not the best blended tastes like high commistionar”
“Poor quality”
“It's alcohol”
“Too expensive now”
“On first smell I thought this was rum”
“Harsh and hardly any flavour”
“There should be a law against classing this as Whisky”
“Just a little short of the short”
“Not the freshised bottle I hade a bit Stale”
“this one not good its like its got honey in it”
Common questions
- Is grants whisky 1 litre profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 8 tracked products. 90-day search growth is -25.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the grants whisky 1 litre niche?
- 5 brands and 50 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grants whisky 1 litre?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Alcohol Flavor. The return rate is 0.2%.
- What does it cost to enter the grants whisky 1 litre niche?
- Listings span £12.87–£26.68; the average listing price is £17.75 (sweet spot $15–$100). The average incumbent carries 3,709 reviews — the moat a new listing must climb.