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Grants Whisky 1 Litre

Fail

The top 5 brands take 100% of clicks, so Grants Whisky 1 Litre is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£1.3M/yr376K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
91%top-5 click share · 5 brands · 50 sellers

Flapen Score

Grants Whisky 1 Litre against its category

The dotted line is the Grocery average. Past it, Grants Whisky 1 Litre is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grants Whisky 1 Litre market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grants Whisky 1 Litre 376K times last year and spent an estimated £1.3M. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

20.0% of searches ended in a purchase last week.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
20.0%
Market size, estimated
£1.3Ma year
Top search term
famous grouse whiskey 1 litre114K searches a year

02 · Price

A sale here is worth £17.75.

Listings sell for £17.75 on average, from £12.87 to £26.68. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £17.75 that is £142K to £178K a year per listing.

Average price
£17.75inside the $15 to $100 sweet spot
Price range
£12.87–£26.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£142K–£178K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Beer, Wine & Spirits. It carries 3,709 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Beer, Wine & Spirits
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,709per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Grants Whisky 1 Litre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£134K£267K£401K£534K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • The Famous Grouse70%
  • BELL'S22%
  • Whyte & Mackay3%
  • by Amazon3%
  • Bells2%

Demand

Grants Whisky 1 Litre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar, Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Grants Whisky 1 Litre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • famous grouse whiskey 1 litre114K/yr
  • bells whisky 1 litre bottles49K/yr
  • famous grouse55K/yr
  • grouse whisky 1 litre41K/yr
  • bells whisky21K/yr
  • famous grouse whiskey 1 litre offers20K/yr
  • grants whisky 1 litre16K/yr
  • grouse whisky9K/yr
  • grouse9K/yr
  • grants whisky9K/yr

Reviews and returns

What reviews say buyers love and hate about Grants Whisky 1 Litre

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%−0.04

Not the best blended tastes like high commistionar

It's not a fantastic taste

this time the taste is really off and strange

Quality-Overall15%−0.02

Poor quality

This bottle seemed poor in quality

Just not the usual quality I would expect from this product

Alcohol Flavor10%+2.44

It's alcohol

Probably the worst whisky I've ever tasted

Awful drink

Value For Money8%+1.89

Too expensive now

Absolutely total waste of money

not now as same price as local shops

Smell6%−0.02

On first smell I thought this was rum

Smells industrial and tastes chemical

Has minimal aroma

Love

Alcohol Flavor29%+2.44

A nice night time drink

Drinkable in that regard

good whiskey smooth and good bottle size

Value For Money28%+1.89

Great value for money

Good Value

Good value for Money

Taste-Overall11%−0.04

taste is great too

Love the smooth taste

Good value acquired taste

Quality-Overall7%−0.02

Really good and cheap

A great product

Quality whisky

Advertised Vs Actual Product6%−0.01

as advertised

The description sounds great

As described

FAQ

Common Grants Whisky 1 Litre questions

Answered from the same tracked data.