How competitive is the Granola niche on Amazon United Kingdom?

18 brands and 98 sellers compete in Granola on Amazon United Kingdom. The top 5 Granola products take 19% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Granola?

Granola buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Granola niche?

Granola sells for £6.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.82–£21.66. The average incumbent carries 228 reviews — the moat a new listing must climb.

Granola

Granola shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Granola profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Granola is a £553K/yr Amazon United Kingdom market (620K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May. Verdict: Worth a look — 66/100.

Granola: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.2% over the last 90 days and 12.9% of searches end in a purchase.

£553K

revenue / yr

Units sold / yr100K

Search volume / yr+5.2%620K

Conversion rate12.9%

Avg price£6.91

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers18 · 98

Top-5 product click share19%

Open market28%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 73 products

Top Granola products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Simply Granola 1kg

Price: £2.80
Rating: 4.4/5
Reviews: 555
Age: 9y ago

Kelloggs Special K Granola Dark Chocolate Curls 350g

Price: £2.40
Rating: 4.4/5
Reviews: 229
Age: 4y ago

Morrisons The Best Nut & Seed Granola 500g

Price: £3.19
Rating: 4.6/5
Reviews: 224
Age: 9y ago

FUEL10K Protein Boosted Granola Chocolate 400 g

Price: £3.19
Rating: 4.7/5
Reviews: 210
Age: 11y ago

Jordans Granola Crunchy Simply Oat Breakfast Cereal - British Baked Source of Fibre Cereal - No Artificial Flavours or Preservatives - 750g (Pack of 4 x 750g)

Price: £10.81
Rating: 4.5/5
Reviews: 135
Age: 10y ago

Newest

by launch date

FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)

Price: £5.04
Rating: 4.7/5
Reviews: 70
Age: 9mo ago

Jordans Granola Super Nutty Breakfast Cereal High Fibre 500 g

Price: £3.75
Rating: 4.5/5
Reviews: 70
Age: 3y ago

Kelloggs Special K Crunchy Oat Granola Mixed Berries 350g

Price: £2.30
Rating: 4.4/5
Reviews: 226
Age: 3y ago

Rollagranola - Awesome Almond Oat Granola 400g Pack. 100% Natural Made With Gluten Free Oats. Suitable For A Vegan Diet With No Added Sugar. Handcrafted In The UK- 1x400g Pack

Price: £4.61
Rating: 4.3/5
Reviews: 108
Age: 3y ago

Kelloggs Special K Granola Dark Chocolate Curls 350g

Price: £2.40
Rating: 4.4/5
Reviews: 229
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

19%

Top 20: 53%

Open market

22%

JORDANS20%
Morrisons18%
Kellogg's12%
Bio&Me12%
FUEL10K10%
Mornflake7%

Granola demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume620KCVR12.9%Products73Brands18Top 5 Brands72%OOS Rate2.0%Rating4.4★Reviews228Avg BSR#1

Peak months: May · busiest ÷ quietest = 2.2×

Top Granola search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

granola413K/yr +8.9%11.8% conv.
granola cereal45K/yr +29.2%8.6% conv.
bio and me21K/yr +5.5%4.3% conv.
bio and me granola18K/yr -12.4%3.7% conv.
rollagranola17K/yr -12.0%13.7% conv.
low sugar granola15K/yr -8.1%4.1% conv.
granola no added sugar8K/yr +35.1%4.3% conv.
sugar free granola10K/yr -0.4%4.9% conv.
bio & me8K/yr -17.4%3.1% conv.
organic granola8K/yr -0.6%5.9% conv.

What reviews say buyers love and hate about Granola

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall41%

“This is so tasty”

Value For Money11%

“good value”

Quality-Overall6%

“Excellent Product”

Nutritional Content6%

“high in protein”

Health Benefits-Overall6%

“Healthy and delicious”

What buyers complain about

59% of reviews

Value For Money14%

“Expensive”

Taste-Overall12%

“Not to my taste”

Sweetness10%

“Too sweet”

Size-Overall6%

“Small bags”

Durability4%

“Clearly something else that aint broke because the manufacturer says its not making these any more”

Common Granola questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Granola 66/100 on Amazon United Kingdom — Worth a look. The niche generates £553K/yr across 73 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +5.2% over the last 90 days.