Granola
PassGranola scores 66 out of 100, a Pass. Shoppers spend $553K a year here, search demand grew +5.2% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 66 / 100Top 2% of 2,976 Grocery niches · +20 vs the category median of 4666
- Market size
- £553K/yr620K searches / yr
- 90-day growth
- +5.2%search demand this quarter
- Competition
- 19%top-5 click share · 18 brands · 98 sellers
Flapen Score
Granola against its category
The dotted line is the Grocery average. Past it, Granola is stronger. Inside it, weaker.
Market
The Granola market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Granola 620K times last year and spent an estimated £553K. The top 5 brands take 72% of clicks. Demand peaks in May. Flapen scores it 66 out of 100, a Pass.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £553K a year.
- Searches, last 12 months
- 620K
- Growth, 90 days vs prior 90
- +5.2%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £553Ka year
- Peak month
- May2.2× the quietest month
- Top search term
- granola413K searches a year
02 · Price
A sale here is worth £6.91.
Listings sell for £6.91 on average, from £1.82 to £21.66. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £6.91 that is £7K to £9K a year per listing.
- Average price
- £6.91under the $15 to $100 sweet spot
- Price range
- £1.82–£21.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1 within Breakfast Cereal. It carries 228 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 99%
- Out of stock, average day
- 2.0%
- Average rank
- #1in Breakfast Cereal
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 228per listing
- Listings tracked
- 73
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Granola products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Simply Granola 1kg
- Price
- £2.80
- Rating
- 4.4/5
- Reviews
- 555
- Age
- 9y ago

Kelloggs Special K Granola Dark Chocolate Curls 350g
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 4y ago

Morrisons The Best Nut & Seed Granola 500g
- Price
- £3.19
- Rating
- 4.6/5
- Reviews
- 224
- Age
- 9y ago

FUEL10K Protein Boosted Granola Chocolate 400 g
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 210
- Age
- 11y ago

Jordans Granola Crunchy Simply Oat Breakfast Cereal - British Baked Source of Fibre Cereal - No Artificial Flavours or Preservatives - 750g (Pack of 4 x 750g)
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 10y ago
Trending
90-day click momentum
Kelloggs Crunchy Nut Oat Granola Chocolate 380g
- Price
- £3.05
- Rating
- 4.7/5
- Reviews
- 259
- Age
- 10y ago

FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 9mo ago

Kelloggs Special K Granola Dark Chocolate Curls 350g
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 4y ago

Kelloggs Crunchy Nut Granola Caramalised Nuts 380g
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 10y ago

Jordans Granola Crunchy Simply Oat Breakfast Cereal - British Baked Source of Fibre Cereal - No Artificial Flavours or Preservatives - 750g (Pack of 4 x 750g)
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 10y ago
Newest
by launch date
FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 9mo ago

Jordans Granola Super Nutty Breakfast Cereal High Fibre 500 g
- Price
- £3.75
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 3y ago

Kelloggs Special K Crunchy Oat Granola Mixed Berries 350g
- Price
- £2.30
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 3y ago

Rollagranola - Awesome Almond Oat Granola 400g Pack. 100% Natural Made With Gluten Free Oats. Suitable For A Vegan Diet With No Added Sugar. Handcrafted In The UK- 1x400g Pack
- Price
- £4.61
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 3y ago

Kelloggs Special K Granola Dark Chocolate Curls 350g
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
98
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
19%
Top 20: 53%
Open market
22%
- JORDANS20%
- Morrisons18%
- Kellogg's12%
- Bio&Me12%
- FUEL10K10%
- Mornflake7%
Demand
Granola search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.2×
Search terms
Top Granola search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- granola413K/yr
- granola cereal45K/yr
- bio and me21K/yr
- bio and me granola18K/yr
- rollagranola17K/yr
- low sugar granola15K/yr
- granola no added sugar8K/yr
- sugar free granola10K/yr
- bio & me8K/yr
- organic granola8K/yr
Reviews and returns
What reviews say buyers love and hate about Granola
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
Bit Pricey
Too expensive
Not to my taste
pretty tasteless
Strange chemical taste
Too sweet
Too much sugar
High in sugar
Small bags
Small
Bags are small
Clearly something else that aint broke because the manufacturer says its not making these any more
wont last you long
Gone too quickly
Love
This is so tasty
Absolutely Delicious
Great taste & healthy
good value
Great value
Great deal
Excellent Product
Good cereal good almonds its decent quality
No complaints
high in protein
Its very good fills you up because its full of protein
Nice and healthy
Healthy and delicious
Good for breakfast
Lovely tasting healthy bars
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Granola questions
Answered from the same tracked data.









