granola
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great228.01avg incumbent reviews — the moat a new listing must climb
Market size
Good£553K£553K/yr · 620K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.82–£21.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.91avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, granola is a £553K/yr Amazon United Kingdom market (620K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
granola market data
- Units sold / yr
- 80K–100K
- avg 1,000–1,250/product
- Revenue / yr
- £553K–£691K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 26%
- Out of stock
- 2.0%
- Avg brand age
- 57 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
98
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
19%
Top 20: 53%
Open market
22%
- JORDANS20%
- Morrisons18%
- Kellogg's12%
- Bio&Me12%
- FUEL10K10%
- Mornflake7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.2×
Top granola search terms
- granola413K/yr
- granola cereal45K/yr
- bio and me21K/yr
- bio and me granola18K/yr
- rollagranola17K/yr
- low sugar granola15K/yr
- granola no added sugar8K/yr
- sugar free granola10K/yr
- bio & me8K/yr
- organic granola8K/yr
Top granola products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Simply Granola 1kg
Morrisons£2.804.4★555 rev
Kelloggs Special K Granola Dark Chocolate Curls 350g
Kellogg's£2.404.4★229 rev
Morrisons The Best Nut & Seed Granola 500g
Morrisons£3.194.6★224 rev
FUEL10K Protein Boosted Granola Chocolate 400 g
FUEL10K£3.194.7★210 rev
Jordans Granola Crunchy Simply Oat Breakfast Cereal - British Baked Source of Fibre Cereal - No Artificial Flavours or Preservatives - 750g (Pack of 4 x 750g)
JORDANS£10.814.5★135 rev
Newest
by launch date
FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
FUEL10K£5.0470 rev
Jordans Granola Super Nutty Breakfast Cereal High Fibre 500 g
JORDANS£3.7570 rev
Kelloggs Special K Crunchy Oat Granola Mixed Berries 350g
Kellogg's£2.30226 rev
Rollagranola - Awesome Almond Oat Granola 400g Pack. 100% Natural Made With Gluten Free Oats. Suitable For A Vegan Diet With No Added Sugar. Handcrafted In The UK- 1x400g Pack
Rollagranola£4.61108 rev
Kelloggs Special K Granola Dark Chocolate Curls 350g
Kellogg's£2.40229 rev
Trending
90-day click momentum
Kelloggs Crunchy Nut Oat Granola Chocolate 380g
Kellogg's£3.054.7★
FUEL10K Chocolate Chunks Granola 650 g (Pack of 1)
FUEL10K£5.044.7★
Kelloggs Special K Granola Dark Chocolate Curls 350g
Kellogg's£2.404.4★
Kelloggs Crunchy Nut Granola Caramalised Nuts 380g
Crunchy Nut£2.704.5★
Jordans Granola Crunchy Simply Oat Breakfast Cereal - British Baked Source of Fibre Cereal - No Artificial Flavours or Preservatives - 750g (Pack of 4 x 750g)
JORDANS£10.814.5★
What buyers say about granola
What buyers praise and complain about, mined from review topics.What buyers love
“This is so tasty”
“good value”
“Excellent Product”
“high in protein”
“Healthy and delicious”
“Crunch is good”
“it has maple syrup in it so it is sweet”
“Love this flavour”
“Full of quality ingredients”
“Perfect simple”
What buyers complain about
“Expensive”
“Not to my taste”
“Too sweet”
“Small bags”
“Clearly something else that aint broke because the manufacturer says its not making these any more”
“Very unpleasant ~ chewy”
“Ingredients not consistent”
“I cannot recommend this product for Diabtics”
“very poor quality and completely inedible”
“Hard and dry”
Common questions
- Is granola profitable to sell on Amazon United Kingdom?
- The niche generates £553K/yr across 73 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (66/100).
- How competitive is the granola niche?
- 18 brands and 98 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in granola?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
- When does demand for granola peak?
- Demand peaks in May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the granola niche?
- Listings span £1.82–£21.66; the average listing price is £6.91 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.