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Granola

Pass

Granola scores 66 out of 100, a Pass. Shoppers spend $553K a year here, search demand grew +5.2% this quarter, and returns run at 0.0% of orders.

Flapen Score
66
66 / 100
Top 2% of 2,976 Grocery niches · +20 vs the category median of 46
Market size
£553K/yr620K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
19%top-5 click share · 18 brands · 98 sellers

Flapen Score

Granola against its category

The dotted line is the Grocery average. Past it, Granola is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granola market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Granola 620K times last year and spent an estimated £553K. The top 5 brands take 72% of clicks. Demand peaks in May. Flapen scores it 66 out of 100, a Pass.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £553K a year.

Searches, last 12 months
620K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
12.9%
Market size, estimated
£553Ka year
Peak month
May2.2× the quietest month
Top search term
granola413K searches a year

02 · Price

A sale here is worth £6.91.

Listings sell for £6.91 on average, from £1.82 to £21.66. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £6.91 that is £7K to £9K a year per listing.

Average price
£6.91under the $15 to $100 sweet spot
Price range
£1.82–£21.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1 within Breakfast Cereal. It carries 228 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
99%
Out of stock, average day
2.0%
Average rank
#1in Breakfast Cereal
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
228per listing
Listings tracked
73

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Granola products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

98

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

19%

Top 20: 53%

Open market

22%

  • JORDANS20%
  • Morrisons18%
  • Kellogg's12%
  • Bio&Me12%
  • FUEL10K10%
  • Mornflake7%

Demand

Granola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.2×

Search terms

Top Granola search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granola413K/yr
  • granola cereal45K/yr
  • bio and me21K/yr
  • bio and me granola18K/yr
  • rollagranola17K/yr
  • low sugar granola15K/yr
  • granola no added sugar8K/yr
  • sugar free granola10K/yr
  • bio & me8K/yr
  • organic granola8K/yr

Reviews and returns

What reviews say buyers love and hate about Granola

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%+0.10

Expensive

Bit Pricey

Too expensive

Taste-Overall12%+3.70

Not to my taste

pretty tasteless

Strange chemical taste

Sweetness10%−0.08

Too sweet

Too much sugar

High in sugar

Size-Overall6%−0.02

Small bags

Small

Bags are small

Durability4%

Clearly something else that aint broke because the manufacturer says its not making these any more

wont last you long

Gone too quickly

Love

Taste-Overall41%+3.70

This is so tasty

Absolutely Delicious

Great taste & healthy

Value For Money11%+0.10

good value

Great value

Great deal

Quality-Overall6%−0.01

Excellent Product

Good cereal good almonds its decent quality

No complaints

Nutritional Content6%+0.22

high in protein

Its very good fills you up because its full of protein

Nice and healthy

Health Benefits-Overall6%+0.24

Healthy and delicious

Good for breakfast

Lovely tasting healthy bars

FAQ

Common Granola questions

Answered from the same tracked data.