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Granite Worktop Cleaner

Fail

The top 5 products take 100% of clicks, so Granite Worktop Cleaner is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£243K/yr174K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
100%top-5 click share · 5 brands · 46 sellers

Flapen Score

Granite Worktop Cleaner against its category

The dotted line is the Grocery average. Past it, Granite Worktop Cleaner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granite Worktop Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Granite Worktop Cleaner 174K times last year and spent an estimated £243K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
20.2%
Market size, estimated
£243Ka year
Peak month
February1.3× the quietest month
Top search term
quartz worktop cleaner43K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £3.22 to £10.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At £6.92 that is £42K to £55K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£3.22–£10.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
£42K–£55K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Household Cleaners. It carries 1,644 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Household Cleaners
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,644per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Granite Worktop Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£37K£73K£110K£146K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Method52%
  • Unika23%
  • HG13%
  • Furniture Clinic9%
  • GLEAN3%
  • Open — no brand owns it (0%)

Demand

Granite Worktop Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Granite Worktop Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quartz worktop cleaner43K/yr
  • granite worktop cleaner30K/yr
  • marble cleaner19K/yr
  • method granite and marble cleaner15K/yr
  • granite cleaner14K/yr
  • quartz cleaner11K/yr
  • unika quartz daily worktop cleaner8K/yr
  • cleaner for quartz countertops5K/yr
  • method granite cleaner6K/yr
  • unika5K/yr

Reviews and returns

What reviews say buyers love and hate about Granite Worktop Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.05

expensive

Not worth the money

Stain Resistance11%−0.11

Don't expect this product to remove stains

Settle disappointed old water stains on my black granite still visible

Brightness/Shine/Glow10%+0.12

Doesn't shine up as it says

does nothing at all for any staining or brightening

Spray/Flow8%−0.06

it came without the spray attatchment

Functionality-Overall8%−0.07

Didnt work for us

.did not work as well as expected

Love

Ease Of Cleaning31%+1.12

Excellent cleaner

Good cleaner

It cleans

Quality-Overall14%+1.80

So much better than my usual product

Excellent product

Great product

Smell14%+0.46

Light and fresh smelling

Pleasant smell

Perfect leaves a most pleasant smell

Brightness/Shine/Glow9%+0.12

it comes up so sparkling

Excellent worktop cleaner gives great shine

Great product that really makes the worktops shine

Value For Money7%−0.05

Worth it

Good value

It is so reasonably priced too

Return

0.1% Return rate 4% Fixable by listing

Leak-Proof71%█▄▇▆▅▇
Functionality-Overall7%▁█▅▃▅▄

Didnt work for us

.did not work as well as expected

Advertised Vs Actual Product4%▁█▁▁▁▃
Quality-Overall3%▁▁▁█▄▁

this product does seem to be disproportionally dearer than the competition though only being marginally better

Very average

Compatibility-Overall3%▁▁█▁▁▁

FAQ

Common Granite Worktop Cleaner questions

Answered from the same tracked data.