grains
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Great177.23avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.02–£22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 82K searches
Avg price
Bad£6.76avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grains is a £81K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
grains market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £68K–£85K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 49%
- Out of stock
- 5.1%
- Avg brand age
- 69 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
67
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
27%
Top 20: 73%
Open market
1%
- Merchant Gourmet87%
- by Amazon4%
- The Gym Kitchen3%
- Morrisons2%
- Ainsley Harriott2%
- HEINZ0%
- Open — no brand owns it (4 brands, 1%)
Demand
Weekly Amazon search volume, last 22 weeks — -0.5% search growth over the last 90 days.Top grains search terms
- merchant gourmet51K/yr
- grains15K/yr
- merchant gourmet grains3K/yr
- whole grains6K/yr
- grain4K/yr
- merchant3K/yr
Top grains products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Merchant Gourmet Ready-to-Eat 3-Bean & Lentil Chilli with Chipotle & Smoked Paprika High in Protein & Fibre 1 of your 5-a-day Ready Meals (6x 280g)
Merchant Gourmet£12.234.5★62 rev
Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)
Merchant Gourmet£12.554.5★2 rev
Merchant Gourmet Smoky Spanish Style Rice and Grains 250g Pack of 1
Merchant Gourmet£2.264.4★192 rev
Merchant Gourmet Ready-to-Eat Thai Green Lentil Curry with Lemongrass & Thai Basil High in Protein & Fibre 1 of your 5-a-day Ready Meals (6x 280g)
Merchant Gourmet£13.004.6★38 rev
Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option
Merchant Gourmet£14.144.7★27 rev
Newest
by launch dateMerchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)
Merchant Gourmet£12.552 rev
Merchant Gourmet 3-Bean & Lentil Chilli Vegan Ready Meal 280 g
Merchant Gourmet£2.0812 rev
Merchant Gourmet Lentil & Chickpea Tagine Vegan Ready Meal 280 g
Merchant Gourmet£2.0715 rev
Merchant Gourmet Thai Green Lentil Curry 280g
Merchant Gourmet£2.064 rev
Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option
Merchant Gourmet£14.1427 rev
Trending
90-day click momentum
M GOURMET LENTIL CHILLI 330G
Merchant Gourmet£2.212.0★
Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)
Merchant Gourmet£12.554.5★
Merchant Gourmet Thai Green Lentil Curry 280g
Merchant Gourmet£2.064.4★
Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option
Merchant Gourmet£14.144.7★
Merchant Gourmet 3-Bean & Lentil Chilli Vegan Ready Meal 280 g
Merchant Gourmet£2.084.6★
What buyers say about grains
What buyers praise and complain about, mined from review topics.What buyers love
“A good size portion that was tasty and filling”
“Excellent product”
“Value for money”
“healthy meal at a reasonable price”
“Best flavour and texture and very easy to cook”
“As with all the Gourmet beans this is really handy for the store cupboard”
“Very easy to use”
“eats a high protein diet”
“Does what I wanted”
“Good size for the price”
What buyers complain about
“False advertising- read reviews”
“the taste is a little bland for me I may try again adding some herbs and spices”
“This has got small stones/particles mixed in it”
“They don't last long as too wet in the bag”
“Short life span”
“i found it a bit bitter”
“Incorrect nutrients label”
“my least favourite of these meals”
“Packets were slightly lighter than described”
“Don't buy it if you expect a ready-to-boil product”
Common questions
- Is grains profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 53 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the grains niche?
- 10 brands and 67 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in grains?
- Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Chunk/Clump/Collection. The return rate is 0.0%.
- What does it cost to enter the grains niche?
- Listings span £1.02–£22.80; the average listing price is £6.76 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.