Grains
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Grains is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £81K/yr82K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 27%top-5 click share · 10 brands · 67 sellers
Flapen Score
Grains against its category
The dotted line is the Grocery average. Past it, Grains is stronger. Inside it, weaker.
Market
The Grains market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grains 82K times last year and spent an estimated £81K. The top 5 brands take 98% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £81Ka year
- Top search term
- merchant gourmet51K searches a year
02 · Price
A sale here is worth £6.76.
Listings sell for £6.76 on average, from £1.02 to £22.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £6.76 that is £676 to £2K a year per listing.
- Average price
- £6.76under the $15 to $100 sweet spot
- Price range
- £1.02–£22.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £676–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #67 within Rice, Pasta & Pulses. It carries 177 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 91%
- Out of stock, average day
- 5.1%
- Average rank
- #67in Rice, Pasta & Pulses
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 177per listing
- Listings tracked
- 53
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Grains products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Merchant Gourmet Ready-to-Eat 3-Bean & Lentil Chilli with Chipotle & Smoked Paprika High in Protein & Fibre 1 of your 5-a-day Ready Meals (6x 280g)
- Price
- £12.23
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 1y ago

Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)
- Price
- £12.55
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Merchant Gourmet Smoky Spanish Style Rice and Grains 250g Pack of 1
- Price
- £2.26
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 9y ago

Merchant Gourmet Ready-to-Eat Thai Green Lentil Curry with Lemongrass & Thai Basil High in Protein & Fibre 1 of your 5-a-day Ready Meals (6x 280g)
- Price
- £13.00
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 1y ago

Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option
- Price
- £14.14
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago
Trending
estimated 90-day click momentum
M GOURMET LENTIL CHILLI 330G
- Price
- £2.21
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 4y ago

Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)
- Price
- £12.55
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Merchant Gourmet Thai Green Lentil Curry 280g
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option
- Price
- £14.14
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

Merchant Gourmet 3-Bean & Lentil Chilli Vegan Ready Meal 280 g
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)
- Price
- £12.55
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Merchant Gourmet 3-Bean & Lentil Chilli Vegan Ready Meal 280 g
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Merchant Gourmet Lentil & Chickpea Tagine Vegan Ready Meal 280 g
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago

Merchant Gourmet Thai Green Lentil Curry 280g
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option
- Price
- £14.14
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
67
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 73%
Open market
1%
- Merchant Gourmet87%
- by Amazon4%
- The Gym Kitchen3%
- Morrisons2%
- Ainsley Harriott2%
- HEINZ0%
- Open — no brand owns it (4 brands, 1%)
Demand
Grains search demand
Weekly searches over the year. Pick a range.
Search terms
Top Grains search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- merchant gourmet51K/yr
- grains15K/yr
- merchant gourmet grains3K/yr
- whole grains6K/yr
- grain4K/yr
- merchant3K/yr
Reviews and returns
What reviews say buyers love and hate about Grains
We read the reviews and the return reasons for every product selling here.
“False advertising- read reviews”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grains questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









