How competitive is the Grains niche on Amazon United Kingdom?

10 brands and 67 sellers compete in Grains on Amazon United Kingdom. The top 5 Grains products take 27% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Grains niche?

Grains sells for £6.76 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.02–£22.80. The average incumbent carries 177 reviews — the moat a new listing must climb.

Grains

Grains shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Grains profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Grains is a £81K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 51/100.

Grains: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.5% over the last 90 days and 14.7% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr13K

Search volume / yr-0.5%82K

Conversion rate14.7%

Avg price£6.76

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers10 · 67

Top-5 product click share27%

Open market2%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 53 products

Top Grains products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Merchant Gourmet Ready-to-Eat 3-Bean & Lentil Chilli with Chipotle & Smoked Paprika High in Protein & Fibre 1 of your 5-a-day Ready Meals (6x 280g)

Price: £12.23
Rating: 4.5/5
Reviews: 62
Age: 1y ago

Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)

Price: £12.55
Rating: 4.5/5
Reviews: 2
Age: 5mo ago

Merchant Gourmet Smoky Spanish Style Rice and Grains 250g Pack of 1

Price: £2.26
Rating: 4.4/5
Reviews: 192
Age: 9y ago

Merchant Gourmet Ready-to-Eat Thai Green Lentil Curry with Lemongrass & Thai Basil High in Protein & Fibre 1 of your 5-a-day Ready Meals (6x 280g)

Price: £13.00
Rating: 4.6/5
Reviews: 38
Age: 1y ago

Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option

Price: £14.14
Rating: 4.7/5
Reviews: 27
Age: 1y ago

Newest

by launch date

Merchant Gourmet Mediterranean Grains Vegan Source of Fibre Low Fat & Sugar Ready-to-Eat 250 g (Pack of 6)

Price: £12.55
Rating: 4.5/5
Reviews: 2
Age: 5mo ago

Merchant Gourmet 3-Bean & Lentil Chilli Vegan Ready Meal 280 g

Price: £2.08
Rating: 4.6/5
Reviews: 12
Age: 1y ago

Merchant Gourmet Lentil & Chickpea Tagine Vegan Ready Meal 280 g

Price: £2.07
Rating: 4.5/5
Reviews: 15
Age: 1y ago

Merchant Gourmet Thai Green Lentil Curry 280g

Price: £2.06
Rating: 4.4/5
Reviews: 4
Age: 1y ago

Merchant Gourmet Ready-to-eat Puy Lentil Bolognese Pack of 6 x 280g Pouches High in Protein High in Fibre Vegan. Cooked with Puy & Brown Lentils Mixed Mushrooms Sundried Tomato Paste Ready-Meal Option

Price: £14.14
Rating: 4.7/5
Reviews: 27
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

27%

Top 20: 73%

Open market

Merchant Gourmet87%
by Amazon4%
The Gym Kitchen3%
Morrisons2%
Ainsley Harriott2%
HEINZ0%
Open — no brand owns it (4 brands, 1%)

Grains demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR14.7%Products53Brands10Top 5 Brands98%OOS Rate5.1%Rating4.5★Reviews177Avg BSR#67

Top Grains search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

merchant gourmet51K/yr +0.1%11.5% conv.
grains15K/yr +5.3%12.5% conv.
merchant gourmet grains3K/yr +9.5%7.3% conv.
whole grains6K/yr -19.6%0.9% conv.
grain4K/yr -13.5%7.4% conv.
merchant3K/yr -6.3%12.7% conv.

What reviews say buyers love and hate about Grains

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall29%

“A good size portion that was tasty and filling”

Quality-Overall13%

“Excellent product”

Value For Money12%

“Value for money”

Health Benefits-Overall8%

“healthy meal at a reasonable price”

Flavor6%

“Best flavour and texture and very easy to cook”

What buyers complain about

63% of reviews

Advertised Vs Actual Product15%

“False advertising- read reviews”

Taste-Overall11%

“the taste is a little bland for me I may try again adding some herbs and spices”

Chunk/Clump/Collection6%

“This has got small stones/particles mixed in it”

Moist/Dry6%

“They don't last long as too wet in the bag”

Size-Overall6%

“Short life span”

Common Grains questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grains 51/100 on Amazon United Kingdom — Worth a look. The niche generates £81K/yr across 53 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -0.5% over the last 90 days.

Grains buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Taste-Overall, Chunk/Clump/Collection, the themes mined from the niche's reviews. Its return rate is 0.0%.