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Gouda

Fail

Products sell for $4.04 on average, outside the sweet spot, so Gouda is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£74K/yr94K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
55%top-5 click share · 9 brands · 38 sellers

Flapen Score

Gouda against its category

The dotted line is the Grocery average. Past it, Gouda is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gouda market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gouda 94K times last year and spent an estimated £74K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

19.6% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
19.6%
Market size, estimated
£74Ka year
Peak month
November2.9× the quietest month
Top search term
gouda25K searches a year

02 · Price

A sale here is worth £4.04.

Listings sell for £4.04 on average, from £1.82 to £28.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.04 that is £3K to £4K a year per listing.

Average price
£4.04under the $15 to $100 sweet spot
Price range
£1.82–£28.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #16 within Fresh & Chilled. It carries 439 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
95%
Out of stock, average day
4.2%
Average rank
#16in Fresh & Chilled
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
439per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

38

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

4%

  • Morrisons63%
  • Président14%
  • Italian Gourmet E.R.7%
  • Lindahls7%
  • Leerdammer3%
  • Mlekovita2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Gouda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Gouda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gouda25K/yr
  • gouda cheese16K/yr
  • edam11K/yr
  • edam cheese12K/yr
  • emmental7K/yr
  • gruyere8K/yr
  • swiss cheese5K/yr
  • gruyere cheese6K/yr
  • emmental cheese5K/yr

Reviews and returns

What reviews say buyers love and hate about Gouda

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.10

so expensive for the amount you get

I don't really think it's value for money

But it's a shame it's always so expensive

Taste-Overall22%

Bit bland

Now that, it a much tastier slice

Size-Overall17%+0.57

It's a big ball of cheese, spot on

Strength8%−0.09

Not strong enough

Flavor6%+0.23

Lacks flavour of the original too

Love

Taste-Overall48%

Mild and nutty taste excellent quality for the price

Excellent taste

Great tasting cheese

Quality-Overall12%+1.59

Good quality cheese

great product

Very good quality for the price

Flavor12%+0.23

Delicious flavour

One of my favorite types of cheese

Mild and nutty mild flavour

Freshness6%+0.72

Very satisfied and fresh very tasty

Fast and easy order and delivery from Amazon Fresh

Value For Money3%−0.10

good price

Absolutely fantastic purchase for reasonable price

FAQ

Common Gouda questions

Answered from the same tracked data.