Gouda
FailProducts sell for $4.04 on average, outside the sweet spot, so Gouda is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £74K/yr94K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 38 sellers
Flapen Score
Gouda against its category
The dotted line is the Grocery average. Past it, Gouda is stronger. Inside it, weaker.
Market
The Gouda market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gouda 94K times last year and spent an estimated £74K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
19.6% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 19.6%
- Market size, estimated
- £74Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- gouda25K searches a year
02 · Price
A sale here is worth £4.04.
Listings sell for £4.04 on average, from £1.82 to £28.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.04 that is £3K to £4K a year per listing.
- Average price
- £4.04under the $15 to $100 sweet spot
- Price range
- £1.82–£28.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #16 within Fresh & Chilled. It carries 439 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 95%
- Out of stock, average day
- 4.2%
- Average rank
- #16in Fresh & Chilled
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 439per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Gouda products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Gouda Slices 240g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 574
- Age
- 3y ago

Morrisons Swiss Le Gruyere Cheese 170g
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 6y ago

Morrisons Edam Slices 240g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 3y ago

President Emmental Slices 200g
- Price
- £2.59
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 10y ago

Leerdammer Original Slices 160g Pack of 1
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 1,158
- Age
- 12y ago
Trending
90-day click momentum
Lindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian
- Price
- £1.95
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago

Morrisons Mozzarella Mild and Creamy 10 Slices 240g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 3y ago

Morrisons Mild Cheddar Slices 240g
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 3y ago

Leerdammer Light Cheese Slices 160g
- Price
- £2.34
- Rating
- 4.6/5
- Reviews
- 687
- Age
- 12y ago

President Emmental Slices 200g
- Price
- £2.59
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 10y ago
Newest
by launch date
Lindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian
- Price
- £1.95
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago

Morrisons Edam Wedge 300g
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago

Morrisons Emmental Sweet and Nutty 10 Slices 240g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 3y ago

Morrisons Mozzarella Mild and Creamy 10 Slices 240g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 3y ago

Morrisons Mild Cheddar Slices 240g
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
38
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
4%
- Morrisons63%
- Président14%
- Italian Gourmet E.R.7%
- Lindahls7%
- Leerdammer3%
- Mlekovita2%
- Open — no brand owns it (3 brands, 4%)
Demand
Gouda search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Gouda search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gouda25K/yr
- gouda cheese16K/yr
- edam11K/yr
- edam cheese12K/yr
- emmental7K/yr
- gruyere8K/yr
- swiss cheese5K/yr
- gruyere cheese6K/yr
- emmental cheese5K/yr
Reviews and returns
What reviews say buyers love and hate about Gouda
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
so expensive for the amount you get
I don't really think it's value for money
But it's a shame it's always so expensive
Bit bland
Now that, it a much tastier slice
It's a big ball of cheese, spot on
Not strong enough
Lacks flavour of the original too
Love
Mild and nutty taste excellent quality for the price
Excellent taste
Great tasting cheese
Good quality cheese
great product
Very good quality for the price
Delicious flavour
One of my favorite types of cheese
Mild and nutty mild flavour
Very satisfied and fresh very tasty
Fast and easy order and delivery from Amazon Fresh
good price
Absolutely fantastic purchase for reasonable price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gouda questions
Answered from the same tracked data.









