How competitive is the Gouda niche on Amazon United Kingdom?

9 brands and 38 sellers compete in Gouda on Amazon United Kingdom. The top 5 Gouda products take 55% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Gouda?

Gouda buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Gouda niche?

Gouda sells for £4.04 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.82–£28.49. The average incumbent carries 439 reviews — the moat a new listing must climb.

Gouda

pricing outside the sweet spot ($4.04 avg) — Gouda doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Gouda profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gouda is a £74K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Gouda: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.7% over the last 90 days and 19.6% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr25K

Search volume / yr-9.7%94K

Conversion rate19.6%

Avg price£4.04

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 38

Top-5 product click share55%

Open market6%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Gouda products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Gouda Slices 240g

Price: £2.89
Rating: 4.6/5
Reviews: 574
Age: 3y ago

Morrisons Swiss Le Gruyere Cheese 170g

Price: £4.19
Rating: 4.6/5
Reviews: 227
Age: 6y ago

Morrisons Edam Slices 240g

Price: £2.89
Rating: 4.6/5
Reviews: 231
Age: 3y ago

President Emmental Slices 200g

Price: £2.59
Rating: 4.4/5
Reviews: 361
Age: 10y ago

Leerdammer Original Slices 160g Pack of 1

Price: £2.42
Rating: 4.6/5
Reviews: 1,158
Age: 12y ago

Newest

by launch date

Lindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian

Price: £1.95
Rating: 4.3/5
Reviews: 13
Age: 1y ago

Morrisons Edam Wedge 300g

Price: £3.24
Rating: 4.6/5
Reviews: 70
Age: 1y ago

Morrisons Emmental Sweet and Nutty 10 Slices 240g

Price: £2.88
Rating: 4.6/5
Reviews: 240
Age: 3y ago

Morrisons Mozzarella Mild and Creamy 10 Slices 240g

Price: £2.86
Rating: 4.6/5
Reviews: 393
Age: 3y ago

Morrisons Mild Cheddar Slices 240g

Price: £2.91
Rating: 4.6/5
Reviews: 307
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

Morrisons63%
Président14%
Italian Gourmet E.R.7%
Lindahls7%
Leerdammer3%
Mlekovita2%
Open — no brand owns it (3 brands, 4%)

Gouda demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR19.6%Products20Brands9Top 5 Brands94%OOS Rate4.2%Rating4.6★Reviews439Avg BSR#16

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top Gouda search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gouda25K/yr -6.0%17.7% conv.
gouda cheese16K/yr +9.8%5.6% conv.
edam11K/yr -1.1%22.8% conv.
edam cheese12K/yr -18.4%11.6% conv.
emmental7K/yr -3.8%24.9% conv.
gruyere8K/yr -38.4%21.5% conv.
swiss cheese5K/yr -19.3%10.4% conv.
gruyere cheese6K/yr -38.1%6.0% conv.
emmental cheese5K/yr -10.8%8.6% conv.

What reviews say buyers love and hate about Gouda

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall48%

“Mild and nutty taste excellent quality for the price”

Quality-Overall12%

“Good quality cheese”

Flavor12%

“Delicious flavour”

Freshness6%

“Very satisfied and fresh very tasty”

Value For Money3%

“good price”

What buyers complain about

83% of reviews

Value For Money25%

“so expensive for the amount you get”

Taste-Overall22%

“Bit bland”

Size-Overall17%

“It's a big ball of cheese, spot on”

Strength8%

“Not strong enough”

Flavor6%

“Lacks flavour of the original too”

Common Gouda questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gouda 45/100 on Amazon United Kingdom — Skip it. The niche generates £74K/yr across 20 tracked products. Search demand moved -9.7% over the last 90 days.