gouda
Skip itPricing outside the sweet spot ($4.04 avg) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great438.55avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.82–£28.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad£74K£74K/yr · 94K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.04avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gouda is a £74K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gouda market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £81K–£101K
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 5%
- Out of stock
- 4.2%
- Avg brand age
- 79 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
38
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
4%
- Morrisons63%
- Président14%
- Italian Gourmet E.R.7%
- Lindahls7%
- Leerdammer3%
- Mlekovita2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -9.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top gouda search terms
- gouda25K/yr
- gouda cheese16K/yr
- edam11K/yr
- edam cheese12K/yr
- emmental7K/yr
- gruyere8K/yr
- swiss cheese5K/yr
- gruyere cheese6K/yr
- emmental cheese5K/yr
Top gouda products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Gouda Slices 240g
Morrisons£2.894.6★574 rev
Morrisons Swiss Le Gruyere Cheese 170g
Morrisons£4.194.6★227 rev
Morrisons Edam Slices 240g
Morrisons£2.894.6★231 rev
President Emmental Slices 200g
Président£2.594.4★361 rev
Leerdammer Original Slices 160g Pack of 1
Italian Gourmet E.R.£2.424.6★1,158 rev
Newest
by launch date
Lindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian
Lindahls£1.9513 rev
Morrisons Edam Wedge 300g
Morrisons£3.2470 rev
Morrisons Emmental Sweet and Nutty 10 Slices 240g
Morrisons£2.88240 rev
Morrisons Mozzarella Mild and Creamy 10 Slices 240g
Morrisons£2.86393 rev
Morrisons Mild Cheddar Slices 240g
Morrisons£2.91307 rev
Trending
90-day click momentumLindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian
Lindahls£1.954.3★
Morrisons Mozzarella Mild and Creamy 10 Slices 240g
Morrisons£2.864.6★
Morrisons Mild Cheddar Slices 240g
Morrisons£2.914.6★
Leerdammer Light Cheese Slices 160g
Leerdammer£2.344.6★
President Emmental Slices 200g
Président£2.594.4★
What buyers say about gouda
What buyers praise and complain about, mined from review topics.What buyers love
“Mild and nutty taste excellent quality for the price”
“Good quality cheese”
“Delicious flavour”
“Very satisfied and fresh very tasty”
“good price”
“So convenient thanks”
“easy protein”
“Love the sweetness and nuttiness; I particularly like that it is not strong or overly salty”
“very moist good taste”
“soft”
What buyers complain about
“so expensive for the amount you get”
“Bit bland”
“It's a big ball of cheese, spot on”
“Not strong enough”
“Lacks flavour of the original too”
“Smells awful once posted”
Common questions
- Is gouda profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 20 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the gouda niche?
- 9 brands and 38 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in gouda?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for gouda peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the gouda niche?
- Listings span £1.82–£28.49; the average listing price is £4.04 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.