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Goose Fat

Fail

Demand is soft, at -44.9% this quarter, so Goose Fat is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£74K/yr40K searches / yr
90-day growth
-44.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 15 sellers

Flapen Score

Goose Fat against its category

The dotted line is the Grocery average. Past it, Goose Fat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goose Fat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goose Fat 40K times last year and spent an estimated £74K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-44.9%
Conversion, latest week
16.5%
Market size, estimated
£74Ka year
Peak month
December20.2× the quietest month
Top search term
goose fat36K searches a year

02 · Price

A sale here is worth £11.17.

Listings sell for £11.17 on average, from £3.35 to £28.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.17 that is £3K to £6K a year per listing.

Average price
£11.17under the $15 to $100 sweet spot
Price range
£3.35–£28.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #15 within Cooking Ingredients. It carries 110 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
17.6%
Average rank
#15in Cooking Ingredients
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Goose Fat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Gressingham39%
  • Bespoke19%
  • Hazlemere15%
  • HAZLEMERE FINE FOODS11%
  • Parkers Foodservice7%
  • Asokobox5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Goose Fat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 20.2×

Reviews and returns

What reviews say buyers love and hate about Goose Fat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use100%−0.36

Arrived broken and unable to use

Love

Quality-Overall56%+2.10

Excellent quality goose fat

Very good quality

excellent product

Cooking Instructions19%+1.26

Great for cooking with would highly recommend to use it

Perfect Roasties

Crispiness13%+0.79

Makes excellent crispy roast potatoes

Baking6%+0.37

Makes potatoes a gourmet experience

Taste-Overall6%+0.37

Delicious

Makes potatoes a gourmet experience

FAQ

Common Goose Fat questions

Answered from the same tracked data.