good boy chicken strips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Price range
Good£2.06–£37.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.19avg listing price — sweet spot $15–$100
Review moat
Good1,334.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 30K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, good boy chicken strips is a £56K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
good boy chicken strips market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Good Boy74%
- PET MUNCHIES15%
- The Regal Mutt5%
- Beloved Pets5%
- PACK'N PRIDE2%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -4.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top good boy chicken strips search terms
- good boy chicken strips14K/yr
- chicken strips dog treats8K/yr
- dog chicken strips4K/yr
- chicken strips for dogs3K/yr
Top good boy chicken strips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 3 x 350g
Good Boy£18.884.5★1,130 rev
Good Boy - Chewy Chicken Strips - Dog Treats - Made with 100% Natural Chicken Breast Meat - 100 g - Wheat and Cereal Free Dog Treats - Case of 10
Good Boy£18.024.8★889 rev
Good Boy Chicken Strips 80 g
Good Boy£2.884.6★316 rev
Pet Munchies Chicken Strips Dog Treats Premium Dog Chews with Natural Real Meat Low in Fat and High in Protein 90g
PET MUNCHIES£2.064.7★868 rev
Pet Munchies Chicken Strips Dog Treats Value Pack Dog Chews with Natural Real Meat Low in Fat and High in Protein 320 g (Pack of 1) Clear
PET MUNCHIES£5.874.8★527 rev
Newest
by launch date
Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 6 x 350g
Good Boy£37.1716 rev
Dog Treats Chicken Jerky Strips 300 Gr - Human Grade Meat Sticks Chews - Natural Pet Dried Snacks Rawhide - Free - Long Lasting for Large & Small Dogs - Best for Training (Jerky Strips)
Beloved Pets£10.62701 rev
PACKN PRIDE Dog Treats Chicken Strips 200g Air-Dried Dog Chews Natural Chicken Breast Jerky for Medium&Large Dogs Low-fat & High in Protein
PACK'N PRIDE£7.97143 rev
Good Boy Meaty Strips - Natural Dog Treats - Chicken Beef & Duck Variety - Bulk Box - 3 x 300g
Good Boy£18.93108 rev
The Regal Mutt - Chewy Chicken Strips - 1kg Bag
The Regal Mutt£17.21307 rev
Trending
90-day click momentum
Good Boy Dog Treats (Chewy Chicken Strips 3 x 100g)
Good Boy£8.504.7★
Good Boy Chewy Chicken Strips 100g (PACK OF 4)
Good Boy£10.424.7★
Good Boy Chewy Chicken Strips 100g (PACK OF 6)
Good Boy£14.674.7★
Good Boy Chicken Strips 80 g
Good Boy£2.884.6★
Good Boy Chicken Strips 250g
Good Boy£7.184.7★
What buyers say about good boy chicken strips
What buyers praise and complain about, mined from review topics.What buyers love
“My dogs absolutely love these”
“Well worth buying”
“Good quality dog treat”
“A tasty treat that can be enjoyed anytime”
“My dogs favourite chews”
“These are favourite treats”
“Exactly what is advertised”
“smell fresh”
“my dog prefers single flavour products”
“These are a good price for the bigger packs”
What buyers complain about
“A little expensive”
“There thick and no good for my Chihuahua”
“They are easy to break if you don't want to give a whole one every time”
“the batch that came today are awful”
“why on earth they stopped thd other flavour”
“Awful chews”
“Bit disappointed as the packaging does not indicate any product changes”
Common questions
- Is good boy chicken strips profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 16 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the good boy chicken strips niche?
- 5 brands and 105 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in good boy chicken strips?
- Top complaints mined from reviews: Value For Money, Thickness, Durability. The return rate is 0.0%.
- When does demand for good boy chicken strips peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the good boy chicken strips niche?
- Listings span £2.06–£37.17; the average listing price is £13.19 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.