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Good Boy Chicken Strips

Fail

The top 5 brands take 100% of clicks, so Good Boy Chicken Strips is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£56K/yr30K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
62%top-5 click share · 5 brands · 105 sellers

Flapen Score

Good Boy Chicken Strips against its category

The dotted line is the Grocery average. Past it, Good Boy Chicken Strips is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Good Boy Chicken Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Good Boy Chicken Strips 30K times last year and spent an estimated £56K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
14.1%
Market size, estimated
£56Ka year
Peak month
October1.9× the quietest month
Top search term
good boy chicken strips14K searches a year

02 · Price

A sale here is worth £13.19.

Listings sell for £13.19 on average, from £2.06 to £37.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.19 that is £1K to £3K a year per listing.

Average price
£13.19under the $15 to $100 sweet spot
Price range
£2.06–£37.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Confectionery. It carries 1,335 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#193in Confectionery
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,335per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Good Boy Chicken Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Good Boy74%
  • PET MUNCHIES15%
  • The Regal Mutt5%
  • Beloved Pets5%
  • PACK'N PRIDE2%

Demand

Good Boy Chicken Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Good Boy Chicken Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • good boy chicken strips14K/yr
  • chicken strips dog treats8K/yr
  • dog chicken strips4K/yr
  • chicken strips for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Good Boy Chicken Strips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%−0.01

A little expensive

not worth it

The price

Thickness15%−0.08

There thick and no good for my Chihuahua

Very thin

Thick chews

Durability15%−0.04

They are easy to break if you don't want to give a whole one every time

didn't last long

Gone in a second

Quality-Overall8%−0.01

the batch that came today are awful

Awful quality

Rubbish

Flavor8%−0.08

why on earth they stopped thd other flavour

Love

Pet Friendly49%

My dogs absolutely love these

Happy dog

My dog loves this

Value For Money12%−0.01

Well worth buying

Great value for money

Good price

Quality-Overall11%−0.01

Good quality dog treat

Good quality and 100% chicken

Good quality

Taste-Overall8%+0.68

A tasty treat that can be enjoyed anytime

Tasty snack

Wholesome snack

Ease Of Chewing/Swallowing5%+0.15

My dogs favourite chews

Lovely chewy chews

Good healthy chews

FAQ

Common Good Boy Chicken Strips questions

Answered from the same tracked data.