How competitive is the Good Boy Chicken Strips niche on Amazon United Kingdom?

5 brands and 105 sellers compete in Good Boy Chicken Strips on Amazon United Kingdom. The top 5 Good Boy Chicken Strips products take 62% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Good Boy Chicken Strips?

Good Boy Chicken Strips buyers on Amazon United Kingdom complain most about Value For Money, Thickness, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Good Boy Chicken Strips niche?

Good Boy Chicken Strips sells for £13.19 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.06–£37.17. The average incumbent carries 1,335 reviews — the moat a new listing must climb.

Good Boy Chicken Strips

brand-locked demand (top 5 brands take 100% of clicks) — Good Boy Chicken Strips doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Good Boy Chicken Strips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Good Boy Chicken Strips is a £56K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.

Good Boy Chicken Strips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.2% over the last 90 days and 14.1% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr5K

Search volume / yr-4.2%30K

Conversion rate14.1%

Avg price£13.19

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 105

Top-5 product click share62%

Open market0%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Top Good Boy Chicken Strips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 3 x 350g

Price: £18.88
Rating: 4.5/5
Reviews: 1,130
Age: 10y ago

Good Boy - Chewy Chicken Strips - Dog Treats - Made with 100% Natural Chicken Breast Meat - 100 g - Wheat and Cereal Free Dog Treats - Case of 10

Price: £18.02
Rating: 4.8/5
Reviews: 889
Age: 10y ago

Good Boy Chicken Strips 80 g

Price: £2.88
Rating: 4.6/5
Reviews: 316
Age: 7y ago

Pet Munchies Chicken Strips Dog Treats Premium Dog Chews with Natural Real Meat Low in Fat and High in Protein 90g

Price: £2.06
Rating: 4.7/5
Reviews: 868
Age: 11y ago

Pet Munchies Chicken Strips Dog Treats Value Pack Dog Chews with Natural Real Meat Low in Fat and High in Protein 320 g (Pack of 1) Clear

Price: £5.87
Rating: 4.8/5
Reviews: 527
Age: 8y ago

Newest

by launch date

Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 6 x 350g

Price: £37.17
Rating: 4.4/5
Reviews: 16
Age: 1y ago

Dog Treats Chicken Jerky Strips 300 Gr - Human Grade Meat Sticks Chews - Natural Pet Dried Snacks Rawhide - Free - Long Lasting for Large & Small Dogs - Best for Training (Jerky Strips)

Price: £10.62
Rating: 4.6/5
Reviews: 701
Age: 1y ago

PACKN PRIDE Dog Treats Chicken Strips 200g Air-Dried Dog Chews Natural Chicken Breast Jerky for Medium&Large Dogs Low-fat & High in Protein

Price: £7.97
Rating: 4.4/5
Reviews: 143
Age: 2y ago

Good Boy Meaty Strips - Natural Dog Treats - Chicken Beef & Duck Variety - Bulk Box - 3 x 300g

Price: £18.93
Rating: 4.8/5
Reviews: 108
Age: 2y ago

The Regal Mutt - Chewy Chicken Strips - 1kg Bag

Price: £17.21
Rating: 4.6/5
Reviews: 307
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Good Boy74%
PET MUNCHIES15%
The Regal Mutt5%
Beloved Pets5%
PACK'N PRIDE2%

Good Boy Chicken Strips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR14.1%Products16Brands5Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,335Avg BSR#193

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Top Good Boy Chicken Strips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

good boy chicken strips14K/yr +7.8%12.2% conv.
chicken strips dog treats8K/yr -22.2%13.0% conv.
dog chicken strips4K/yr +6.9%10.9% conv.
chicken strips for dogs3K/yr -17.2%12.8% conv.

What reviews say buyers love and hate about Good Boy Chicken Strips

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Pet Friendly49%

“My dogs absolutely love these”

Value For Money12%

“Well worth buying”

Quality-Overall11%

“Good quality dog treat”

Taste-Overall8%

“A tasty treat that can be enjoyed anytime”

Ease Of Chewing/Swallowing5%

“My dogs favourite chews”

What buyers complain about

85% of reviews

Value For Money31%

“A little expensive”

Thickness15%

“There thick and no good for my Chihuahua”

Durability15%

“They are easy to break if you don't want to give a whole one every time”

Quality-Overall8%

“the batch that came today are awful”

Flavor8%

“why on earth they stopped thd other flavour”

Common Good Boy Chicken Strips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Good Boy Chicken Strips 42/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 16 tracked products. Search demand moved -4.2% over the last 90 days.