Goldfish Crackers
FailThe top 5 brands take 100% of clicks, so Goldfish Crackers is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £120K/yr120K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 88%top-5 click share · 2 brands · 26 sellers
Flapen Score
Goldfish Crackers against its category
The dotted line is the Grocery average. Past it, Goldfish Crackers is stronger. Inside it, weaker.
Market
The Goldfish Crackers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Goldfish Crackers 120K times last year and spent an estimated £120K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £120Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- goldfish crackers74K searches a year
02 · Price
A sale here is worth £12.06.
Listings sell for £12.06 on average, from £6.09 to £41.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £12.06 that is £9K to £12K a year per listing.
- Average price
- £12.06under the $15 to $100 sweet spot
- Price range
- £6.09–£41.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #23 within Biscuits & Crackers. It carries 380 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #23in Biscuits & Crackers
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 380per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Goldfish Crackers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pepperidge Farm Goldfish Cheddar 6.6 Ounce Bag (Pack of 3)
- Price
- £13.00
- Rating
- 4.5/5
- Reviews
- 760
- Age
- 12y ago

Pepperidge Farm Goldfish Colors Cheddar Cheese Crackers Baked Snack Crackers 6.6 oz Bag 187g (Pack of 2)
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 1y ago

Pepperidge Farm Goldfish Baked Cheddar Snack Crackers - 187g
- Price
- £6.21
- Rating
- 4.2/5
- Reviews
- 438
- Age
- 6y ago

Pepperidge Farm Goldfish Crackers - Flavor Blasted Xtra Cheddar 187g (Pack of 2)
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 1y ago

Pepperidge Farm Goldfish Baked Snack Crackers Cheddar - 187g - 2 Pack
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 760
- Age
- 5y ago
Trending
estimated 90-day click momentum
Pepperidge Farm Goldfish Pretzel Crackers 227g/8oz. {Imported from Canada}
- Price
- £7.87
- Rating
- 4.5/5
- Reviews
- 1,096
- Age
- 10y ago

Pepperidge Farm Grahams Vanilla Cupcake Baked Crackers 180 g
- Price
- £6.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Pepperidge Farms Goldfish Saltine Baked Snack Crackers 187g
- Price
- £6.87
- Rating
- 3.8/5
- Reviews
- 201
- Age
- 15y ago

Pepperidge Farm Goldfish Colors Cheddar Cheese Crackers Baked Snack Crackers 6.6 oz Bag 187g (Pack of 2)
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 1y ago

Pepperidge Farm Goldfish Baked Snack Crackers Cheddar - 187g - 2 Pack
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 760
- Age
- 5y ago
Newest
by launch date
Pepperidge Farm Grahams Vanilla Cupcake Baked Crackers 180 g
- Price
- £6.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Pepperidge Farm Goldfish Crackers - Flavor Blasted Xtra Cheddar 187g (Pack of 2)
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 1y ago

Pepperidge Farm Goldfish Colors Cheddar Cheese Crackers Baked Snack Crackers 6.6 oz Bag 187g (Pack of 2)
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 1y ago

Pepperidge Farm Goldfish Baked Snack Crackers Cheddar - 187g - 2 Pack
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 760
- Age
- 5y ago

Pepperidge Farm Goldfish Baked Cheddar Snack Crackers - 187g
- Price
- £6.21
- Rating
- 4.2/5
- Reviews
- 438
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
26
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Pepperidge Farm88%
- CUSTIC12%
Demand
Goldfish Crackers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Goldfish Crackers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- goldfish crackers74K/yr
- goldfish38K/yr
- pepperidge farm6K/yr
- pepperidge farm goldfish3K/yr
Reviews and returns
What reviews say buyers love and hate about Goldfish Crackers
We read the reviews and the return reasons for every product selling here.
“find them very expensive for what they are”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Goldfish Crackers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









