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Goldfish Crackers

Fail

The top 5 brands take 100% of clicks, so Goldfish Crackers is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£120K/yr120K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
88%top-5 click share · 2 brands · 26 sellers

Flapen Score

Goldfish Crackers against its category

The dotted line is the Grocery average. Past it, Goldfish Crackers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goldfish Crackers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goldfish Crackers 120K times last year and spent an estimated £120K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
8.3%
Market size, estimated
£120Ka year
Peak month
February1.3× the quietest month
Top search term
goldfish crackers74K searches a year

02 · Price

A sale here is worth £12.06.

Listings sell for £12.06 on average, from £6.09 to £41.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £12.06 that is £9K to £12K a year per listing.

Average price
£12.06under the $15 to $100 sweet spot
Price range
£6.09–£41.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #23 within Biscuits & Crackers. It carries 380 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#23in Biscuits & Crackers
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
380per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Goldfish Crackers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Pepperidge Farm88%
  • CUSTIC12%

Demand

Goldfish Crackers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Goldfish Crackers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goldfish crackers74K/yr
  • goldfish38K/yr
  • pepperidge farm6K/yr
  • pepperidge farm goldfish3K/yr

Reviews and returns

What reviews say buyers love and hate about Goldfish Crackers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money63%−0.29

find them very expensive for what they are

Little bit pricey on here

it's a bit disappointing given the price

Size-Overall25%−0.24

the biscuit are very small so lots in a packet

Stale/Rotten/Spoiled13%−0.12

Stale crackers

Unfortunately, I've opened a pack and they're really stale

Love

Taste-Overall58%+3.87

Excellent snack

delicious taste

tasted exactly how you would get them in America

Value For Money14%−0.29

Good value for money cheaper than other places in the UK

Decent price

Good Price

Quality-Overall11%+0.42

Product very good

Good quality, could be a bit cheaper

Gifting Purpose6%+0.20

they were a gift

Great gift

Freshness6%+0.20

They were fresh

Stay fresh for along time in the sealed packet

FAQ

Common Goldfish Crackers questions

Answered from the same tracked data.