Is goldfish crackers profitable to sell on Amazon United Kingdom?

The niche generates £120K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (43/100).

How competitive is the goldfish crackers niche?

2 brands and 26 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in goldfish crackers?

Top complaints mined from reviews: Value For Money, Size-Overall, Stale/Rotten/Spoiled. The return rate is 0.1%.

When does demand for goldfish crackers peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the goldfish crackers niche?

Listings span £6.09–£41.00; the average listing price is £12.06 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.

goldfish crackers

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great380.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Price range

Good£6.09–£41.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.06

avg listing price — sweet spot $15–$100

Market size

Okay£120K

£120K/yr · 120K searches

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, goldfish crackers is a £120K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

goldfish crackers market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £96K–£121K; units × avg price
Conversion rate: 8.3%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 10.0%
Avg brand age: 40 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Pepperidge Farm88%
CUSTIC12%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top goldfish crackers search terms

goldfish crackers74K/yr -15.6%7.1% conv.
goldfish38K/yr +10.0%3.7% conv.
pepperidge farm6K/yr -23.9%1.2% conv.
pepperidge farm goldfish3K/yr -12.7%11.9% conv.

All search terms

Top goldfish crackers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pepperidge Farm Goldfish Cheddar 6.6 Ounce Bag (Pack of 3)

Pepperidge Farm£13.004.5★760 rev

Pepperidge Farm Goldfish Colors Cheddar Cheese Crackers Baked Snack Crackers 6.6 oz Bag 187g (Pack of 2)

Pepperidge Farm£9.274.4★82 rev

Pepperidge Farm Goldfish Baked Cheddar Snack Crackers - 187g

CUSTIC£6.214.2★438 rev

Pepperidge Farm Goldfish Crackers - Flavor Blasted Xtra Cheddar 187g (Pack of 2)

Pepperidge Farm£9.274.4★71 rev

Pepperidge Farm Goldfish Baked Snack Crackers Cheddar - 187g - 2 Pack

Pepperidge Farm£8.964.5★760 rev

Newest

by launch date

Pepperidge Farm Grahams Vanilla Cupcake Baked Crackers 180 g

Pepperidge Farm£6.090 rev

1mo ago

Pepperidge Farm Goldfish Crackers - Flavor Blasted Xtra Cheddar 187g (Pack of 2)

Pepperidge Farm£9.2771 rev

1y ago

Pepperidge Farm Goldfish Colors Cheddar Cheese Crackers Baked Snack Crackers 6.6 oz Bag 187g (Pack of 2)

Pepperidge Farm£9.2782 rev

1y ago

Pepperidge Farm Goldfish Baked Snack Crackers Cheddar - 187g - 2 Pack

Pepperidge Farm£8.96760 rev

5y ago

Pepperidge Farm Goldfish Baked Cheddar Snack Crackers - 187g

CUSTIC£6.21438 rev

6y ago

What buyers say about goldfish crackers

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall58%

“Excellent snack”

Value For Money14%

“Good value for money cheaper than other places in the UK”

Quality-Overall11%

“Product very good”

Gifting Purpose6%

“they were a gift”

Freshness6%

“They were fresh”

Advertised Vs Actual Product3%

“As described and good price”

Flavor3%

“Flavour is excellent”

What buyers complain about

Value For Money63%

“find them very expensive for what they are”

Size-Overall25%

“the biscuit are very small so lots in a packet”

Stale/Rotten/Spoiled13%

“Stale crackers”

Common questions

Is goldfish crackers profitable to sell on Amazon United Kingdom?: The niche generates £120K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (43/100).
How competitive is the goldfish crackers niche?: 2 brands and 26 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in goldfish crackers?: Top complaints mined from reviews: Value For Money, Size-Overall, Stale/Rotten/Spoiled. The return rate is 0.1%.
When does demand for goldfish crackers peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the goldfish crackers niche?: Listings span £6.09–£41.00; the average listing price is £12.06 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.