How competitive is the Goldfish Crackers niche on Amazon United Kingdom?

2 brands and 26 sellers compete in Goldfish Crackers on Amazon United Kingdom. The top 5 Goldfish Crackers products take 88% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Goldfish Crackers?

Goldfish Crackers buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Goldfish Crackers niche?

Goldfish Crackers sells for £12.06 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.09–£41.00. The average incumbent carries 380 reviews — the moat a new listing must climb.

Goldfish Crackers

brand-locked demand (top 5 brands take 100% of clicks) — Goldfish Crackers doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Goldfish Crackers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Goldfish Crackers is a £120K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Goldfish Crackers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.0% over the last 90 days and 8.3% of searches end in a purchase.

£120K

revenue / yr

Units sold / yr10K

Search volume / yr-8.0%120K

Conversion rate8.3%

Avg price£12.06

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 26

Top-5 product click share88%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Top Goldfish Crackers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pepperidge Farm Goldfish Cheddar 6.6 Ounce Bag (Pack of 3)

Price: £13.00
Rating: 4.5/5
Reviews: 760
Age: 12y ago

Pepperidge Farm Goldfish Colors Cheddar Cheese Crackers Baked Snack Crackers 6.6 oz Bag 187g (Pack of 2)

Price: £9.27
Rating: 4.4/5
Reviews: 82
Age: 1y ago

Pepperidge Farm Goldfish Baked Cheddar Snack Crackers - 187g

Price: £6.21
Rating: 4.2/5
Reviews: 438
Age: 6y ago

Pepperidge Farm Goldfish Crackers - Flavor Blasted Xtra Cheddar 187g (Pack of 2)

Price: £9.27
Rating: 4.4/5
Reviews: 71
Age: 1y ago

Pepperidge Farm Goldfish Baked Snack Crackers Cheddar - 187g - 2 Pack

Price: £8.96
Rating: 4.5/5
Reviews: 760
Age: 5y ago

Newest

by launch date

Pepperidge Farm Grahams Vanilla Cupcake Baked Crackers 180 g

Price: £6.09
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

Pepperidge Farm Goldfish Crackers - Flavor Blasted Xtra Cheddar 187g (Pack of 2)

Price: £9.27
Rating: 4.4/5
Reviews: 71
Age: 1y ago

Pepperidge Farm Goldfish Colors Cheddar Cheese Crackers Baked Snack Crackers 6.6 oz Bag 187g (Pack of 2)

Price: £9.27
Rating: 4.4/5
Reviews: 82
Age: 1y ago

Pepperidge Farm Goldfish Baked Snack Crackers Cheddar - 187g - 2 Pack

Price: £8.96
Rating: 4.5/5
Reviews: 760
Age: 5y ago

Pepperidge Farm Goldfish Baked Cheddar Snack Crackers - 187g

Price: £6.21
Rating: 4.2/5
Reviews: 438
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Pepperidge Farm88%
CUSTIC12%

Goldfish Crackers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR8.3%Products9Brands2Top 5 Brands100%OOS Rate10.0%Rating4.4★Reviews380Avg BSR#23

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Goldfish Crackers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

goldfish crackers74K/yr -15.6%7.1% conv.
goldfish38K/yr +10.0%3.7% conv.
pepperidge farm6K/yr -23.9%1.2% conv.
pepperidge farm goldfish3K/yr -12.7%11.9% conv.

What reviews say buyers love and hate about Goldfish Crackers

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall58%

“Excellent snack”

Value For Money14%

“Good value for money cheaper than other places in the UK”

Quality-Overall11%

“Product very good”

Gifting Purpose6%

“they were a gift”

Freshness6%

“They were fresh”

What buyers complain about

100% of reviews

Value For Money63%

“find them very expensive for what they are”

Size-Overall25%

“the biscuit are very small so lots in a packet”

Stale/Rotten/Spoiled13%

“Stale crackers”

Common Goldfish Crackers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Goldfish Crackers 43/100 on Amazon United Kingdom — Skip it. The niche generates £120K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -8.0% over the last 90 days.