Skip to content

Golden Syrup

Fail

Demand is soft, at -31.2% this quarter, so Golden Syrup is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£72K/yr73K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
76%top-5 click share · 9 brands · 63 sellers

Flapen Score

Golden Syrup against its category

The dotted line is the Grocery average. Past it, Golden Syrup is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golden Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golden Syrup 73K times last year and spent an estimated £72K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
16.8%
Market size, estimated
£72Ka year
Peak month
November2.1× the quietest month
Top search term
golden syrup67K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £1.38 to £23.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.92 that is £3K to £4K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£1.38–£23.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #409 within Baking Supplies. It carries 280 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
4.0%
Average rank
#409in Baking Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
280per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Golden Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

63

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

6%

  • Lyle's Golden Syrup28%
  • Ina Paarman's Kitchen20%
  • Tate & Lyle19%
  • Morrisons19%
  • KRISP5%
  • Generic4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Golden Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Golden Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.02

Slightly heavier taste than last purchase

Tastes synthetic and unpleasant

conscious of sugar so tried this cant taste any difference

Nutritional Content15%+1.29

don’t want all the calories of the regular G S.

With being diagnosed pre diabetic I had to change my diet

Dilute/Watery13%−0.13

Bit watery

watery

Texture/Consistency-Overall8%−0.08

The consistency is very runny

Its not even the consistency of a syrup

Horrid thin, watery and slightly slimy consistency

Artificial Sweeteners5%+0.13

On a sugar rush every time

Love

Taste-Overall26%−0.02

I made a lovely tasting fruitcake using this product

Delicious, Lyles always produce the best

Great taste

Value For Money18%+1.63

Great value

Good value

Great price

Sweetness16%+0.69

Sugar Free

gives you that sweet fix you need

very sweet and tasty

Nutritional Content10%+1.29

as a person who counts calories the fact this has zero is amazing

No calories go for it

Great for my porridge

Baking6%−0.02

it is good for cooking making toffee for toffee apples fudge hundreds of things even in some of your drinks At the end of the day it is liquid sugar

Nice cake to use as a desert

FAQ

Common Golden Syrup questions

Answered from the same tracked data.