golden syrup
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Great280.07avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.38–£23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£72K£72K/yr · 73K searches
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, golden syrup is a £72K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
golden syrup market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £74K–£89K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #409
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 20%
- Out of stock
- 4.0%
- Avg brand age
- 84 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
63
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- Lyle's Golden Syrup28%
- Ina Paarman's Kitchen20%
- Tate & Lyle19%
- Morrisons19%
- KRISP5%
- Generic4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -31.2% search growth over the last 90 days.Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.1×
Top golden syrup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lyles Golden Syrup Squeezy 325g
Ina Paarman's Kitchen£1.734.6★408 rev
Morrisons Golden Syrup 750g
Morrisons£1.934.6★637 rev
Tate & Lyle Syrup Golden 454 Gram Pack of 3
Tate & Lyle£5.234.8★223 rev
Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 700g
Lyle's Golden Syrup£2.674.6★227 rev
Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 907g
Lyle's Golden Syrup£3.034.7★344 rev
Newest
by launch date
Sweet Syrup Bundle With Lyles Squeezy Golden Syrup 325g (2 Pack)
Generic£8.250 rev
Golden Syrup Treacle Bundle with Lyles Golden Syrup Squeezy 325g 2 Pack + Brightdale Kitchen Booklet
Brightdale£7.586 rev
Skinny Food Sugar Free Golden Syrup x 2! Zero Calorie Syrup For Breakfast Snacks Drinks & Desserts - Vegan Gluten-free Keto & Paleo Friendly Golden Syrup -
ABL Supplies£8.91129 rev
Lyles Squeezy Syrup 750g - Golden Syrup
Generic£7.3639 rev
3 Pack x 454g Syrup Bottle Treat Tasty Quality Sweet
KRISP£9.63129 rev
Trending
90-day click momentumSweet Syrup Bundle With Lyles Squeezy Golden Syrup 325g (2 Pack)
Generic£8.250.0★
McVities Lyles Golden Syrup Sticky Pudding Cake 150g
McVitie's£1.384.4★
Golden Syrup Treacle Bundle with Lyles Golden Syrup Squeezy 325g 2 Pack + Brightdale Kitchen Booklet
Brightdale£7.585.0★
Lyles Golden Syrup Squeezy 325g
Ina Paarman's Kitchen£1.734.6★
Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 907g
Lyle's Golden Syrup£3.034.7★
What buyers say about golden syrup
What buyers praise and complain about, mined from review topics.What buyers love
“I made a lovely tasting fruitcake using this product”
“Great value”
“Sugar Free”
“as a person who counts calories the fact this has zero is amazing”
“it is good for cooking making toffee for toffee apples fudge hundreds of things even in some of your drinks At the end of the day it is liquid sugar”
“Quality is good”
“Easy pouring”
“Very nice flavour”
“Very nice syrup”
“As described”
What buyers complain about
“Slightly heavier taste than last purchase”
“don’t want all the calories of the regular G S.”
“Bit watery”
“The consistency is very runny”
“On a sugar rush every time”
“Low in sugar”
“The flavour tastes like chemicals”
“Its quite thick”
Common questions
- Is golden syrup profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the golden syrup niche?
- 9 brands and 63 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in golden syrup?
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Dilute/Watery. The return rate is 0.0%.
- When does demand for golden syrup peak?
- Demand peaks in Feb–Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the golden syrup niche?
- Listings span £1.38–£23.56; the average listing price is £5.92 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.