How competitive is the Golden Syrup niche on Amazon United Kingdom?

9 brands and 63 sellers compete in Golden Syrup on Amazon United Kingdom. The top 5 Golden Syrup products take 76% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Golden Syrup?

Golden Syrup buyers on Amazon United Kingdom complain most about Taste-Overall, Nutritional Content, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Golden Syrup niche?

Golden Syrup sells for £5.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.38–£23.56. The average incumbent carries 280 reviews — the moat a new listing must climb.

Golden Syrup

soft demand (-31.2% this quarter) — Golden Syrup doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Golden Syrup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Golden Syrup is a £72K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 39/100.

Golden Syrup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.2% over the last 90 days and 16.8% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr15K

Search volume / yr-31.2%73K

Conversion rate16.8%

Avg price£5.92

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 63

Top-5 product click share76%

Open market9%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Golden Syrup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lyles Golden Syrup Squeezy 325g

Price: £1.73
Rating: 4.6/5
Reviews: 408
Age: 6y ago

Morrisons Golden Syrup 750g

Price: £1.93
Rating: 4.6/5
Reviews: 637
Age: 8y ago

Tate & Lyle Syrup Golden 454 Gram Pack of 3

Price: £5.23
Rating: 4.8/5
Reviews: 223
Age: 8y ago

Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 700g

Price: £2.67
Rating: 4.6/5
Reviews: 227
Age: 6y ago

Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 907g

Price: £3.03
Rating: 4.7/5
Reviews: 344
Age: 15y ago

Newest

by launch date

Sweet Syrup Bundle With Lyles Squeezy Golden Syrup 325g (2 Pack)

Price: £8.25
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Golden Syrup Treacle Bundle with Lyles Golden Syrup Squeezy 325g 2 Pack + Brightdale Kitchen Booklet

Price: £7.58
Rating: 5.0/5
Reviews: 6
Age: 1y ago

Skinny Food Sugar Free Golden Syrup x 2! Zero Calorie Syrup For Breakfast Snacks Drinks & Desserts - Vegan Gluten-free Keto & Paleo Friendly Golden Syrup -

Price: £8.91
Rating: 4.4/5
Reviews: 129
Age: 2y ago

Lyles Squeezy Syrup 750g - Golden Syrup

Price: £7.36
Rating: 4.6/5
Reviews: 39
Age: 3y ago

3 Pack x 454g Syrup Bottle Treat Tasty Quality Sweet

Price: £9.63
Rating: 4.6/5
Reviews: 129
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Lyle's Golden Syrup28%
Ina Paarman's Kitchen20%
Tate & Lyle19%
Morrisons19%
KRISP5%
Generic4%
Open — no brand owns it (3 brands, 6%)

Golden Syrup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR16.8%Products15Brands9Top 5 Brands91%OOS Rate4.0%Rating4.6★Reviews280Avg BSR#409

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.1×

What reviews say buyers love and hate about Golden Syrup

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall26%

“I made a lovely tasting fruitcake using this product”

Value For Money18%

“Great value”

Sweetness16%

“Sugar Free”

Nutritional Content10%

“as a person who counts calories the fact this has zero is amazing”

Baking6%

“it is good for cooking making toffee for toffee apples fudge hundreds of things even in some of your drinks At the end of the day it is liquid sugar”

What buyers complain about

81% of reviews

Taste-Overall28%

“Slightly heavier taste than last purchase”

Nutritional Content15%

“don’t want all the calories of the regular G S.”

Dilute/Watery13%

“Bit watery”

Texture/Consistency-Overall8%

“The consistency is very runny”

Artificial Sweeteners5%

“On a sugar rush every time”

Common Golden Syrup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Golden Syrup 39/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -31.2% over the last 90 days.