Golden Syrup
FailDemand is soft, at -31.2% this quarter, so Golden Syrup is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £72K/yr73K searches / yr
- 90-day growth
- -31.2%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 63 sellers
Flapen Score
Golden Syrup against its category
The dotted line is the Grocery average. Past it, Golden Syrup is stronger. Inside it, weaker.
Market
The Golden Syrup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Golden Syrup 73K times last year and spent an estimated £72K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 16.8% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -31.2%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £72Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- golden syrup67K searches a year
02 · Price
A sale here is worth £5.92.
Listings sell for £5.92 on average, from £1.38 to £23.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.92 that is £3K to £4K a year per listing.
- Average price
- £5.92under the $15 to $100 sweet spot
- Price range
- £1.38–£23.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #409 within Baking Supplies. It carries 280 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 80%
- Out of stock, average day
- 4.0%
- Average rank
- #409in Baking Supplies
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 280per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Golden Syrup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lyles Golden Syrup Squeezy 325g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 6y ago

Morrisons Golden Syrup 750g
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 637
- Age
- 8y ago

Tate & Lyle Syrup Golden 454 Gram Pack of 3
- Price
- £5.23
- Rating
- 4.8/5
- Reviews
- 223
- Age
- 8y ago

Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 700g
- Price
- £2.67
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 6y ago

Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 907g
- Price
- £3.03
- Rating
- 4.7/5
- Reviews
- 344
- Age
- 15y ago
Trending
estimated 90-day click momentum
Sweet Syrup Bundle With Lyles Squeezy Golden Syrup 325g (2 Pack)
- Price
- £8.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

McVities Lyles Golden Syrup Sticky Pudding Cake 150g
- Price
- £1.38
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 13y ago

Golden Syrup Treacle Bundle with Lyles Golden Syrup Squeezy 325g 2 Pack + Brightdale Kitchen Booklet
- Price
- £7.58
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Lyles Golden Syrup Squeezy 325g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 6y ago

Lyles Golden Syrup Thick & Buttery for Baking & Desserts - 907g
- Price
- £3.03
- Rating
- 4.7/5
- Reviews
- 344
- Age
- 15y ago
Newest
by launch date
Sweet Syrup Bundle With Lyles Squeezy Golden Syrup 325g (2 Pack)
- Price
- £8.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Golden Syrup Treacle Bundle with Lyles Golden Syrup Squeezy 325g 2 Pack + Brightdale Kitchen Booklet
- Price
- £7.58
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Skinny Food Sugar Free Golden Syrup x 2! Zero Calorie Syrup For Breakfast Snacks Drinks & Desserts - Vegan Gluten-free Keto & Paleo Friendly Golden Syrup -
- Price
- £8.91
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 2y ago

Lyles Squeezy Syrup 750g - Golden Syrup
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3y ago

3 Pack x 454g Syrup Bottle Treat Tasty Quality Sweet
- Price
- £9.63
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
63
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
6%
- Lyle's Golden Syrup28%
- Ina Paarman's Kitchen20%
- Tate & Lyle19%
- Morrisons19%
- KRISP5%
- Generic4%
- Open — no brand owns it (3 brands, 6%)
Demand
Golden Syrup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Golden Syrup
We read the reviews and the return reasons for every product selling here.
“Slightly heavier taste than last purchase”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Golden Syrup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









