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Gold Napkins

Fail

Prices span $3.31–$12.60, mostly outside the sweet spot, so Gold Napkins is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£52K/yr89K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
65%top-5 click share · 14 brands · 23 sellers

Flapen Score

Gold Napkins against its category

The dotted line is the Grocery average. Past it, Gold Napkins is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Napkins 89K times last year and spent an estimated £52K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
9.7%
Market size, estimated
£52Ka year
Peak month
December8.7× the quietest month
Top search term
gold napkins53K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £3.31 to £12.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.99 that is £1K to £3K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£3.31–£12.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #135 within Papers, Wraps & Bags. It carries 605 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
11.1%
Average rank
#135in Papers, Wraps & Bags
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
605per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Gold Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

15%

  • Talking Tables31%
  • Unique21%
  • CEILIWEN11%
  • PAW Decor Collection8%
  • Aisszhao7%
  • NatNarr5%
  • Open — no brand owns it (8 brands, 15%)

Demand

Gold Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Gold Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold napkins53K/yr
  • gold serviettes10K/yr
  • white and gold napkins5K/yr
  • napkins gold5K/yr
  • gold paper napkins6K/yr
  • gold napkins 100 pack3K/yr
  • gold christmas napkins7K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Napkins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%−0.16

the are not especially thick

thinner than they look

Its just that each layer is pretty thin

Quality-Overall11%−0.03

Poor quality napkins

Bad quality

feel cheaper than expected

Value For Money7%+0.14

feel cheaper than expected

slightly expensive

this is marketed as a more expensive product than it really should be

Thin4%−0.07

Thinner than air

Comfort-Overall2%−0.04

they dont feel luxurious

Love

Quality-Overall24%−0.03

are well made

good quality - with a slightly plasticy

Good quality

Design-Overall12%+0.31

The design on these is fancy

Nice design

have a simple yet elegant design

Value For Money7%+0.14

Really good price

worth it

Excellent value for money

Size-Overall7%+1.26

They are a decent size

The size is exactly as described

standard sort of size

Thickness6%−0.16

It's quite thick enough to feel like a real linen or cotton napkin

thick enough to handle spills

They have a decent thickness

Return

1.1% Return rate 64% Fixable by listing

Color30%▂▆█▅▁▅

They are shades of yellow and not metallic

Size-Overall26%█▅▇█▆▄
Quality-Overall19%▃▆▂▁█▄

Poor quality napkins

Bad quality

feel cheaper than expected

Paper Quality3%▁▆█▁▁▁
Scratch Resistance2%▁▁▁▁▁█

FAQ

Common Gold Napkins questions

Answered from the same tracked data.