Gold Napkins
FailPrices span $3.31–$12.60, mostly outside the sweet spot, so Gold Napkins is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £52K/yr89K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 65%top-5 click share · 14 brands · 23 sellers
Flapen Score
Gold Napkins against its category
The dotted line is the Grocery average. Past it, Gold Napkins is stronger. Inside it, weaker.
Market
The Gold Napkins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Napkins 89K times last year and spent an estimated £52K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.7% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £52Ka year
- Peak month
- December8.7× the quietest month
- Top search term
- gold napkins53K searches a year
02 · Price
A sale here is worth £5.99.
Listings sell for £5.99 on average, from £3.31 to £12.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.99 that is £1K to £3K a year per listing.
- Average price
- £5.99under the $15 to $100 sweet spot
- Price range
- £3.31–£12.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #135 within Papers, Wraps & Bags. It carries 605 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 95%
- Out of stock, average day
- 11.1%
- Average rank
- #135in Papers, Wraps & Bags
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 605per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Gold Napkins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Table Fun 100 x Soft Gold Paper Napkins | 2ply 33cm| Disposable Gold Napkins Party Serviettes for Birthdays Weddings Christmas New Years Eve Anniversary Catering Recyclable Made in EU
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 1,544
- Age
- 1y ago

Unique 80762 - Paper Napkins - 16.5 cm - Gold Colour - 50 Count (Pack of 1)
- Price
- £3.81
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 2y ago

CEILIWEN 50PCS White & Gold Polka Dot Party Napkins 33x33CM White with Gold Cocktail & Dinner Serviettes
- Price
- £5.23
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 3y ago

PAW - Napkins 3-Ply (33 x 33 cm) I 20 Pieces I Perfect for Birthdays Parties Weddings Communion and Celebrations I Paper Napkins Colorful - Special Occasions Ornaments I Inspiration Classic (Gold)
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 2,360
- Age
- 4y ago

Table Fun 100 x Soft Disposable Gold Paper Napkins | 2ply 33cm | Gold Paper Serviettes | Elegant Disposable Napkins for Weddings Anniversaries Christmas Parties British Brand -Made in the EU
- Price
- £6.69
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 5mo ago
Trending
90-day click momentum
YIDUHAO Disposable Linen Feel Napkins Built-in Flatware Pocket Wedding Napkins with Gold Stripe Print Folded Party Napkin Soft Strong Absorbent 50pcs
- Price
- £12.60
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago

Table Fun 100 x Soft Disposable Gold Paper Napkins | 2ply 33cm | Gold Paper Serviettes | Elegant Disposable Napkins for Weddings Anniversaries Christmas Parties British Brand -Made in the EU
- Price
- £6.69
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 5mo ago

100 LUXURY 3 PLY GOLD PAPER NAPKINS - 40cm x 40cm Ideal for weddings christenings parties bbqs etc
- Price
- £8.80
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 11y ago

60Pcs White & Gold Dot Napkins 33 x 33CM Paper Napkins Disposable Birthday Party Napkins for Graduation Anniversary Wedding Baby Shower Parties
- Price
- £4.44
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

CEILIWEN 50PCS White & Gold Polka Dot Party Napkins 33x33CM White with Gold Cocktail & Dinner Serviettes
- Price
- £5.23
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 3y ago
Newest
by launch date
Table Fun 100 x Soft Disposable Gold Paper Napkins | 2ply 33cm | Gold Paper Serviettes | Elegant Disposable Napkins for Weddings Anniversaries Christmas Parties British Brand -Made in the EU
- Price
- £6.69
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 5mo ago

YIDUHAO Disposable Linen Feel Napkins Built-in Flatware Pocket Wedding Napkins with Gold Stripe Print Folded Party Napkin Soft Strong Absorbent 50pcs
- Price
- £12.60
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago

Goodluck 50 PCS Linen Feel Napkins White and Gold Napkin Disposable Paper Napkins for Bathroom Wedding Party Birthday Dinners Events 42x30cm
- Price
- £9.00
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 10mo ago

60Pcs White & Gold Dot Napkins 33 x 33CM Paper Napkins Disposable Birthday Party Napkins for Graduation Anniversary Wedding Baby Shower Parties
- Price
- £4.44
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

NatNarr 60 Pcs Gold Napkins 25 x 25 cm 2ply Gold Cocktail Napkins Brown Paper Napkin for Birthdays Christenings Anniversary Christmas Parties and Event
- Price
- £4.63
- Rating
- 4.0/5
- Reviews
- 295
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
15%
- Talking Tables31%
- Unique21%
- CEILIWEN11%
- PAW Decor Collection8%
- Aisszhao7%
- NatNarr5%
- Open — no brand owns it (8 brands, 15%)
Demand
Gold Napkins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.7×
Search terms
Top Gold Napkins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold napkins53K/yr
- gold serviettes10K/yr
- white and gold napkins5K/yr
- napkins gold5K/yr
- gold paper napkins6K/yr
- gold napkins 100 pack3K/yr
- gold christmas napkins7K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Napkins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the are not especially thick
thinner than they look
Its just that each layer is pretty thin
Poor quality napkins
Bad quality
feel cheaper than expected
feel cheaper than expected
slightly expensive
this is marketed as a more expensive product than it really should be
Thinner than air
they dont feel luxurious
Love
are well made
good quality - with a slightly plasticy
Good quality
The design on these is fancy
Nice design
have a simple yet elegant design
Really good price
worth it
Excellent value for money
They are a decent size
The size is exactly as described
standard sort of size
It's quite thick enough to feel like a real linen or cotton napkin
thick enough to handle spills
They have a decent thickness
Return
1.1% Return rate 64% Fixable by listing
They are shades of yellow and not metallic
Poor quality napkins
Bad quality
feel cheaper than expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Napkins questions
Answered from the same tracked data.









