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Gold Chocolate

Fail

The top 5 products take 100% of clicks, so Gold Chocolate is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£36K/yr63K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
100%top-5 click share · 5 brands · 51 sellers

Flapen Score

Gold Chocolate against its category

The dotted line is the Grocery average. Past it, Gold Chocolate is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Chocolate 63K times last year and spent an estimated £36K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
4.9%
Market size, estimated
£36Ka year
Peak month
December2.1× the quietest month
Top search term
wispa gold30K searches a year

02 · Price

A sale here is worth £11.72.

Listings sell for £11.72 on average, from £1.69 to £33.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £11.72 that is £12K to £15K a year per listing.

Average price
£11.72under the $15 to $100 sweet spot
Price range
£1.69–£33.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #264 within Chocolate Candy. It carries 668 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#264in Chocolate Candy
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gold Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

51

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cadbury73%
  • Wyeland Confectionery11%
  • Lindt7%
  • Generic5%
  • Callebaut4%

Demand

Gold Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Gold Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wispa gold30K/yr
  • gold chocolate9K/yr
  • lindt gold bar8K/yr
  • gold sweets6K/yr
  • gold chocolate hearts4K/yr
  • lindt gold4K/yr
  • wispa gold chocolate bars4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Chocolate

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Price keeps changing”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Gold Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data