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Gold Chocolate

Fail

The top 5 products take 100% of clicks, so Gold Chocolate is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£36K/yr63K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
100%top-5 click share · 5 brands · 51 sellers

Flapen Score

Gold Chocolate against its category

The dotted line is the Grocery average. Past it, Gold Chocolate is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Chocolate 63K times last year and spent an estimated £36K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
4.9%
Market size, estimated
£36Ka year
Peak month
December2.1× the quietest month
Top search term
wispa gold30K searches a year

02 · Price

A sale here is worth £11.72.

Listings sell for £11.72 on average, from £1.69 to £33.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £11.72 that is £12K to £15K a year per listing.

Average price
£11.72under the $15 to $100 sweet spot
Price range
£1.69–£33.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #264 within Chocolate Candy. It carries 668 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#264in Chocolate Candy
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gold Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cadbury73%
  • Wyeland Confectionery11%
  • Lindt7%
  • Generic5%
  • Callebaut4%

Demand

Gold Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Gold Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wispa gold30K/yr
  • gold chocolate9K/yr
  • lindt gold bar8K/yr
  • gold sweets6K/yr
  • gold chocolate hearts4K/yr
  • lindt gold4K/yr
  • wispa gold chocolate bars4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%

Price keeps changing

A bit expensive

Expensive

Taste-Overall9%

dont taste the same

Storage Temperature9%

all the caramel has melted outside the chocolate on the wrapper

Ingredients-Overall9%

Bad ingredients

Stale/Rotten/Spoiled9%

Complete rubbish

Love

Taste-Overall38%

Amazing chocolate

Delicious chocolate

Absolutely delicious

Value For Money28%

Good price

Good value for money

This is such good value that I have bought this to give my Mum instead of an Easter Egg

Quality-Overall11%

High quality chocolate

Top quality with no palm oil in sight

Best Quality

Gifting Purpose4%

Bought this as a thank you gift

Thank you gift for fmall favours

so perfect for those little gifts

Sweetness3%

Lovely chocolate 🍫

Perfect for a sweet treat or sharing with loved ones

FAQ

Common Gold Chocolate questions

Answered from the same tracked data.