Gold Chocolate
FailThe top 5 products take 100% of clicks, so Gold Chocolate is a Fail.
- Flapen Score
- 30 / 100Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 4630
- Market size
- £36K/yr63K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 51 sellers
Flapen Score
Gold Chocolate against its category
The dotted line is the Grocery average. Past it, Gold Chocolate is stronger. Inside it, weaker.
Market
The Gold Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Chocolate 63K times last year and spent an estimated £36K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £36Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- wispa gold30K searches a year
02 · Price
A sale here is worth £11.72.
Listings sell for £11.72 on average, from £1.69 to £33.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £11.72 that is £12K to £15K a year per listing.
- Average price
- £11.72under the $15 to $100 sweet spot
- Price range
- £1.69–£33.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #264 within Chocolate Candy. It carries 668 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #264in Chocolate Candy
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 668per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Gold Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cadbury Wispa Gold Chocolate Indulgent Milk Chocolate with Caramel Centre 4 x 38.3 g Bars (Pack of 1)
- Price
- £1.69
- Rating
- 4.7/5
- Reviews
- 911
- Age
- 4y ago

Wyeland Confectionery Luxury Milk Chocolate Hearts - For Wedding Favours Anniversary and Mothers Day - 20 Gold Hearts
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago

Lindt Swiss Milk Chocolate Gold Bar 300g
- Price
- £5.95
- Rating
- 4.7/5
- Reviews
- 1,045
- Age
- 7y ago

Wispa Gold Chocolate Bar 48g 99p PMP - Milk Chocolate Bar With Soft Caramel Centre - cdb (24 x Bars (Half Box))
- Price
- £33.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Callebaut Finest Belgian Gold Chocolate & Caramel Couverture Callets 400g
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 1,177
- Age
- 5y ago
Trending
estimated 90-day click momentum
Callebaut Finest Belgian Gold Chocolate & Caramel Couverture Callets 400g
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 1,177
- Age
- 5y ago

Wyeland Confectionery Luxury Milk Chocolate Hearts - For Wedding Favours Anniversary and Mothers Day - 20 Gold Hearts
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago

Wispa Gold Chocolate Bar 48g 99p PMP - Milk Chocolate Bar With Soft Caramel Centre - cdb (24 x Bars (Half Box))
- Price
- £33.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Cadbury Wispa Gold Chocolate Indulgent Milk Chocolate with Caramel Centre 4 x 38.3 g Bars (Pack of 1)
- Price
- £1.69
- Rating
- 4.7/5
- Reviews
- 911
- Age
- 4y ago

Lindt Swiss Milk Chocolate Gold Bar 300g
- Price
- £5.95
- Rating
- 4.7/5
- Reviews
- 1,045
- Age
- 7y ago
Newest
by launch date
Wispa Gold Chocolate Bar 48g 99p PMP - Milk Chocolate Bar With Soft Caramel Centre - cdb (24 x Bars (Half Box))
- Price
- £33.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Wyeland Confectionery Luxury Milk Chocolate Hearts - For Wedding Favours Anniversary and Mothers Day - 20 Gold Hearts
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago

Cadbury Wispa Gold Chocolate Indulgent Milk Chocolate with Caramel Centre 4 x 38.3 g Bars (Pack of 1)
- Price
- £1.69
- Rating
- 4.7/5
- Reviews
- 911
- Age
- 4y ago

Callebaut Finest Belgian Gold Chocolate & Caramel Couverture Callets 400g
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 1,177
- Age
- 5y ago

Lindt Swiss Milk Chocolate Gold Bar 300g
- Price
- £5.95
- Rating
- 4.7/5
- Reviews
- 1,045
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Cadbury73%
- Wyeland Confectionery11%
- Lindt7%
- Generic5%
- Callebaut4%
Demand
Gold Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Gold Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wispa gold30K/yr
- gold chocolate9K/yr
- lindt gold bar8K/yr
- gold sweets6K/yr
- gold chocolate hearts4K/yr
- lindt gold4K/yr
- wispa gold chocolate bars4K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Chocolate
We read the reviews and the return reasons for every product selling here.
“Price keeps changing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









