Goji Berries
MaybeReturns run at only 0.0% of orders. But demand is soft, at -37.8% this quarter, so Goji Berries is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £292K/yr156K searches / yr
- 90-day growth
- -37.8%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 15 sellers
Flapen Score
Goji Berries against its category
The dotted line is the Grocery average. Past it, Goji Berries is stronger. Inside it, weaker.
Market
The Goji Berries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Goji Berries 156K times last year and spent an estimated £292K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
15.4% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -37.8%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £292Ka year
- Peak month
- February2.7× the quietest month
- Top search term
- goji berries89K searches a year
02 · Price
A sale here is worth £12.13.
Listings sell for £12.13 on average, from £3.61 to £23.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £12.13 that is £9K to £12K a year per listing.
- Average price
- £12.13under the $15 to $100 sweet spot
- Price range
- £3.61–£23.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #242 within Dried Fruits, Nuts & Vegetables. It carries 651 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 4.2%
- Average rank
- #242in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 651per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Goji Berries products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Dried Goji Berries 200 g
- Price
- £3.61
- Rating
- 4.4/5
- Reviews
- 1,267
- Age
- 2y ago
Sevenhills Wholefoods Organic Raw Goji Berries 200g | 100% Pure & Natural | for Snacking Baking Cereals Porridge | GMO-Free | Gluten-Free | Wolfberries
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 2,103
- Age
- 2y ago
Goji Berries 1kg 100% Raw Natural Non GMO Premium Quality Whole Wolf Berry Sun Dried Fresh Wolfberry - Full of Antioxidants Healthy SuperFood - Vegan Vegetarian Friendly - PURIMA
- Price
- £14.78
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 6y ago
Sevenhills Wholefoods Organic Raw Goji Berries 500g | 100% Pure & Natural | for snacking baking cereals porridge | GMO-free | Gluten-free | Wolfberries
- Price
- £16.55
- Rating
- 4.6/5
- Reviews
- 2,103
- Age
- 11y ago
Aksoy Goji Berries 1000g Raw Sun-Dried Wolfberries 100% Natural Vegan High Fibre Non-GMO Superfood
- Price
- £10.93
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 5mo ago
Trending
90-day click momentum
Chandra Whole Foods Goji Berries 350G - Low-GI Nutritious Super Fruit for Snacking Smoothies Baking & Cooking - Gluten-Free Vegan-Friendly Rich in Protein & Vitamins & Antioxidant
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 1,018
- Age
- 7y ago
Aksoy Goji Berries 1000g Raw Sun-Dried Wolfberries 100% Natural Vegan High Fibre Non-GMO Superfood
- Price
- £10.93
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 5mo ago
Chandra Whole Foods Goji Berries 500G - Low-GI Nutritious Super Fruit for Snacking Smoothies Baking & Cooking - Gluten-Free Vegan-Friendly Rich in Protein & Vitamins & Antioxidant
- Price
- £7.96
- Rating
- 4.5/5
- Reviews
- 1,018
- Age
- 7y ago
Just Ingredients Goji Berries 500g Dried Fruit Snack Sweet Healthy Berries Bulk Buy Dry Mix Food New Berry Cranberries Alternative
- Price
- £8.50
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 13y ago
Aksoy Goji Berries 500g Raw Sun-Dried Wolfberries 100% Natural Vegan High Fibre Non-GMO Superfood
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 5mo ago
Newest
by launch dateAksoy Goji Berries 1000g Raw Sun-Dried Wolfberries 100% Natural Vegan High Fibre Non-GMO Superfood
- Price
- £10.93
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 5mo ago
Aksoy Goji Berries 500g Raw Sun-Dried Wolfberries 100% Natural Vegan High Fibre Non-GMO Superfood
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 5mo ago
Pepful Organic Goji Berries 1kg - 100% Natural Dried Superfood - Raw Dried Berries for Healthy Snacking Baking & Smoothies - Nutrient-Rich Dried Fruit Alternative to Raisins
- Price
- £18.62
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 6mo ago
NaturaleBio Organic Goji Berries 450g. Traditional Chinese Dried Fruit. Vegan high in Fibre. Non-GMO and Gluten-Free Snack. Ideal for Smoothies & Healthy Snacking. (Pack of 1)
- Price
- £12.91
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 1y ago
Raw Farm - Goji Berries Whole fruits Sun Dried Free from additives 1 kg
- Price
- £14.56
- Rating
- 4.3/5
- Reviews
- 162
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
19%
- Sevenhills Wholefoods27%
- by Amazon18%
- PURIMA14%
- AKSOY10%
- CHANDRA7%
- Spring Blossom4%
Demand
Goji Berries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.7×
Search terms
Top Goji Berries search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- goji berries89K/yr
- goji berries organic25K/yr
- organic goji berries10K/yr
- goji berries 1kg8K/yr
- goji7K/yr
- goji berry5K/yr
- gogi-berries organic3K/yr
- organic goji berries 1kg3K/yr
- dried goji berries3K/yr
- gogi-berries3K/yr
Reviews and returns
What reviews say buyers love and hate about Goji Berries
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They don't taste like how I had expected
Not for me in terms of taste
Taste absolutely awful
Dry
Its over dry and very hard, loosing flawier, taste not too good
Over dry and taste not as good as the others I have previously
Unacceptably stuck
They tend to clump in the bag
Stuck together like a brick
A warning that cheap prices are always a risk
Expensive for what upu get
Disappointing quality drop
The third order were absolutely awful
This quality is definitely not worth it at this price
Love
Very good berries
Good quality berries
Good quality
Taste good
nice unique taste
Happy with the taste and texture
Good value for money
Excellent value
Good value
were fresh
Fresh dried berries, good quality, decent price
Packaging keeps them fresh enough
Good flavour
Tasty little gems
Great flavour and value, you can also make a sweet goji berry tea with them
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Goji Berries questions
Answered from the same tracked data.