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Goji Berries

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -37.8% this quarter, so Goji Berries is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£292K/yr156K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
61%top-5 click share · 15 brands · 15 sellers

Flapen Score

Goji Berries against its category

The dotted line is the Grocery average. Past it, Goji Berries is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goji Berries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goji Berries 156K times last year and spent an estimated £292K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
15.4%
Market size, estimated
£292Ka year
Peak month
February2.7× the quietest month
Top search term
goji berries89K searches a year

02 · Price

A sale here is worth £12.13.

Listings sell for £12.13 on average, from £3.61 to £23.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £12.13 that is £9K to £12K a year per listing.

Average price
£12.13under the $15 to $100 sweet spot
Price range
£3.61–£23.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #242 within Dried Fruits, Nuts & Vegetables. It carries 651 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
4.2%
Average rank
#242in Dried Fruits, Nuts & Vegetables
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
651per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Goji Berries products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£58K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

15

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

19%

  • Sevenhills Wholefoods27%
  • by Amazon18%
  • PURIMA14%
  • AKSOY10%
  • CHANDRA7%
  • Spring Blossom4%

Demand

Goji Berries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.7×

Search terms

Top Goji Berries search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • goji berries89K/yr
  • goji berries organic25K/yr
  • organic goji berries10K/yr
  • goji berries 1kg8K/yr
  • goji7K/yr
  • goji berry5K/yr
  • gogi-berries organic3K/yr
  • organic goji berries 1kg3K/yr
  • dried goji berries3K/yr
  • gogi-berries3K/yr

Reviews and returns

What reviews say buyers love and hate about Goji Berries

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“They don't taste like how I had expected”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Goji Berries questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data