Is goji berries profitable to sell on Amazon United Kingdom?

The niche generates £292K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the goji berries niche?

15 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in goji berries?

Top complaints mined from reviews: Taste-Overall, Moist/Dry, Chunk/Clump/Collection. The return rate is 0.0%.

When does demand for goji berries peak?

Demand peaks in Jan–Feb; the busiest month runs 2.7× the quietest.

What does it cost to enter the goji berries niche?

Listings span £3.61–£23.71; the average listing price is £12.13 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.

goji berries

Worth a look

Shows low returns (0.0%), but soft demand (-37.8% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good651

avg incumbent reviews — the moat a new listing must climb

Market size

Good£292K

£292K/yr · 156K searches

Avg price

Good£12.13

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.61–£23.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-37.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, goji berries is a £292K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

goji berries market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £243K–£303K; units × avg price
Conversion rate: 15.4%
Avg BSR: #242
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 4.2%
Avg brand age: 60 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

19%

Sevenhills Wholefoods27%
by Amazon18%
PURIMA14%
AKSOY10%
CHANDRA7%
Spring Blossom4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.7×

Open Trend

Top goji berries search terms

goji berries89K/yr -38.6%14.8% conv.
goji berries organic25K/yr -40.2%12.2% conv.
organic goji berries10K/yr -25.6%12.5% conv.
goji berries 1kg8K/yr -42.4%11.5% conv.
goji7K/yr -26.2%6.8% conv.
goji berry5K/yr -29.8%7.3% conv.
gogi-berries organic3K/yr -23.4%13.4% conv.
organic goji berries 1kg3K/yr -16.6%12.6% conv.
dried goji berries3K/yr -30.4%14.3% conv.
gogi-berries3K/yr -89.6%12.0% conv.

All search terms

Top goji berries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Dried Goji Berries 200 g

by Amazon£3.614.4★1,267 rev

Sevenhills Wholefoods£7.674.6★2,103 rev

Goji Berries 1kg 100% Raw Natural Non GMO Premium Quality Whole Wolf Berry Sun Dried Fresh Wolfberry - Full of Antioxidants Healthy SuperFood - Vegan Vegetarian Friendly - PURIMA

PURIMA£14.784.6★785 rev

Sevenhills Wholefoods£16.554.6★2,103 rev

Aksoy Goji Berries 1000g Raw Sun-Dried Wolfberries 100% Natural Vegan High Fibre Non-GMO Superfood

AKSOY£10.934.7★25 rev

Newest

by launch date

Aksoy Goji Berries 1000g Raw Sun-Dried Wolfberries 100% Natural Vegan High Fibre Non-GMO Superfood

AKSOY£10.9325 rev

5mo ago

Aksoy Goji Berries 500g Raw Sun-Dried Wolfberries 100% Natural Vegan High Fibre Non-GMO Superfood

AKSOY£7.4525 rev

5mo ago

Pepful Organic Goji Berries 1kg - 100% Natural Dried Superfood - Raw Dried Berries for Healthy Snacking Baking & Smoothies - Nutrient-Rich Dried Fruit Alternative to Raisins

Pepful£18.6225 rev

6mo ago

NaturaleBio Organic Goji Berries 450g. Traditional Chinese Dried Fruit. Vegan high in Fibre. Non-GMO and Gluten-Free Snack. Ideal for Smoothies & Healthy Snacking. (Pack of 1)

NaturaleBio£12.91165 rev

1y ago

Raw Farm - Goji Berries Whole fruits Sun Dried Free from additives 1 kg

Raw Farm Organic Natural Fresh£14.56162 rev

2y ago

What buyers say about goji berries

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Very good berries”

Taste-Overall19%

“Taste good”

Value For Money13%

“Good value for money”

Freshness5%

“were fresh”

Flavor5%

“Good flavour”

Health Benefits-Overall5%

“Very Healthy”

Nutritional Content5%

“Nutritious and taste good”

Sweetness5%

“this one is naturally sweet”

Vegan/Organic4%

“Great organic quality”

Ease Of Chewing/Swallowing3%

“chewy as described”

What buyers complain about

Taste-Overall17%

“They don't taste like how I had expected”

Moist/Dry10%

“Dry”

Chunk/Clump/Collection9%

“Unacceptably stuck”

Value For Money5%

“A warning that cheap prices are always a risk”

Quality-Overall5%

“Disappointing quality drop”

Crispiness4%

“Goji berries shouldn't be this crispy”

Flavor4%

“Flavour was very disappointing because of the preservative they are coated with they just taste very bitter and unpleasant”

Hard Feel3%

“Terribly crispy goji berries - not soft”

Sweetness2%

“Very sweet, so I suspect the product is sweetened,”

Size-Overall2%

“BIG bag”

Common questions

Is goji berries profitable to sell on Amazon United Kingdom?: The niche generates £292K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the goji berries niche?: 15 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in goji berries?: Top complaints mined from reviews: Taste-Overall, Moist/Dry, Chunk/Clump/Collection. The return rate is 0.0%.
When does demand for goji berries peak?: Demand peaks in Jan–Feb; the busiest month runs 2.7× the quietest.
What does it cost to enter the goji berries niche?: Listings span £3.61–£23.71; the average listing price is £12.13 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.