Gochujang Paste
FailPrices span $2.06–$12.00, mostly outside the sweet spot, so Gochujang Paste is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £233K/yr166K searches / yr
- 90-day growth
- -28.2%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 24 sellers
Flapen Score
Gochujang Paste against its category
The dotted line is the Grocery average. Past it, Gochujang Paste is stronger. Inside it, weaker.
Market
The Gochujang Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gochujang Paste 166K times last year and spent an estimated £233K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
21.8% of searches ended in a purchase last week.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -28.2%
- Conversion, latest week
- 21.8%
- Market size, estimated
- £233Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- gochujang paste107K searches a year
02 · Price
A sale here is worth £6.44.
Listings sell for £6.44 on average, from £2.06 to £12.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £6.44 that is £19K to £26K a year per listing.
- Average price
- £6.44under the $15 to $100 sweet spot
- Price range
- £2.06–£12.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £19K–£26K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #107 within Condiments & Sauces. It carries 3,139 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #107in Condiments & Sauces
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,139per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Gochujang Paste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ajumma Republic Gochujang Chilli Paste 500g
- Price
- £2.53
- Rating
- 4.8/5
- Reviews
- 824
- Age
- 9y ago

Chung Jung One Gochujang Hot Red Pepper Paste 500 g
- Price
- £4.68
- Rating
- 4.6/5
- Reviews
- 20,000
- Age
- 10y ago

Sun Hee Gochujang Chilli Paste 170G
- Price
- £2.06
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 1y ago

Sempio Gochujang Hot Pepper Paste (1KG)
- Price
- £7.86
- Rating
- 4.6/5
- Reviews
- 1,629
- Age
- 10y ago

Sempio Gluten-Free Gochujang 250g
- Price
- £5.21
- Rating
- 4.5/5
- Reviews
- 2,136
- Age
- 4y ago
Trending
90-day click momentum
Pureety Korean Gochujang Sauce 1.1kg Sweet & Spicy Korean Chilli Paste Style Sauce No Added MSG Artificial Colours Sweeteners or Preservatives For Bibimbap Korean BBQ & Marinades
- Price
- £9.59
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago

Gochujang Korean Hot Pepper Paste with Sun-Dried Red Chillies 2 Pack Bundle No preservatives No MSG No Colours - Sweet Things UK TM
- Price
- £12.00
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 6y ago

Chung Jung One Sunchang Gochujang 1kg - Korean Chilli Hot Pepper Paste
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 13y ago

Ajumma Republic Gochujang Chilli Paste 500g
- Price
- £2.53
- Rating
- 4.8/5
- Reviews
- 824
- Age
- 9y ago

Sempio Gochujang Hot Pepper Paste (1KG)
- Price
- £7.86
- Rating
- 4.6/5
- Reviews
- 1,629
- Age
- 10y ago
Newest
by launch date
Pureety Korean Gochujang Sauce 1.1kg Sweet & Spicy Korean Chilli Paste Style Sauce No Added MSG Artificial Colours Sweeteners or Preservatives For Bibimbap Korean BBQ & Marinades
- Price
- £9.59
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 5mo ago

Sun Hee Gochujang Chilli Paste 170G
- Price
- £2.06
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 1y ago

Sempio Gluten-Free Gochujang 250g
- Price
- £5.21
- Rating
- 4.5/5
- Reviews
- 2,136
- Age
- 4y ago

Gochujang Korean Hot Pepper Paste with Sun-Dried Red Chillies 2 Pack Bundle No preservatives No MSG No Colours - Sweet Things UK TM
- Price
- £12.00
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 6y ago

Ajumma Republic Gochujang Chilli Paste 500g
- Price
- £2.53
- Rating
- 4.8/5
- Reviews
- 824
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
2%
- Ajumma Republic49%
- Chung Jung One19%
- Sempio14%
- Sun Hee11%
- Sweet Things3%
- O’Food2%
- Open — no brand owns it (1 brand, 2%)
Demand
Gochujang Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Search terms
Top Gochujang Paste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gochujang paste107K/yr
- gochujang47K/yr
- gojuchang paste6K/yr
- korean chilli paste3K/yr
- gochujang korean chili paste3K/yr
Reviews and returns
What reviews say buyers love and hate about Gochujang Paste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Danger it contains MSG
It does not state this on the Amazon ingredients list
Repurchasing unfortunately corn syrup is now the second ingredient - unnecessary and unhealthy
Just worth noting its not super spicy if thats what youre expecting
not spicy enough for me,
Its quite spicy
It does not state this on the Amazon ingredients list
Flavour tastes a little like Thai curry paste
It is quite thick
Love
This is delicious in certain recipes
it tastes incredibly authentic
Amazing taste
Very good balanced flavours
Adds a really deep flavour
Nice flavour
Great value
It offers exceptional value for money given the generous volume I imagine it lasting for a long time
Very nice, good value
Makes nice spicy sauce
Spicy
For a touch of spice this is a good option
Excellent product
The quality is unmatched compared to other brands I have tried
good item ty
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gochujang Paste questions
Answered from the same tracked data.









