How competitive is the Gochujang Paste niche on Amazon United Kingdom?

7 brands and 24 sellers compete in Gochujang Paste on Amazon United Kingdom. The top 5 Gochujang Paste products take 90% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Gochujang Paste?

Gochujang Paste buyers on Amazon United Kingdom complain most about Ingredients-Overall, Spiciness, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Gochujang Paste niche?

Gochujang Paste sells for £6.44 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.06–£12.00. The average incumbent carries 3,139 reviews — the moat a new listing must climb.

Gochujang Paste

prices mostly outside the sweet spot ($2.06–$12.00) — Gochujang Paste doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Gochujang Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gochujang Paste is a £233K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.

Gochujang Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.2% over the last 90 days and 21.8% of searches end in a purchase.

£233K

revenue / yr

Units sold / yr40K

Search volume / yr-28.2%166K

Conversion rate21.8%

Avg price£6.44

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 24

Top-5 product click share90%

Open market5%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Gochujang Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ajumma Republic Gochujang Chilli Paste 500g

Price: £2.53
Rating: 4.8/5
Reviews: 824
Age: 9y ago

Chung Jung One Gochujang Hot Red Pepper Paste 500 g

Price: £4.68
Rating: 4.6/5
Reviews: 20,000
Age: 10y ago

Sun Hee Gochujang Chilli Paste 170G

Price: £2.06
Rating: 4.7/5
Reviews: 186
Age: 1y ago

Sempio Gochujang Hot Pepper Paste (1KG)

Price: £7.86
Rating: 4.6/5
Reviews: 1,629
Age: 10y ago

Sempio Gluten-Free Gochujang 250g

Price: £5.21
Rating: 4.5/5
Reviews: 2,136
Age: 4y ago

Newest

by launch date

Pureety Korean Gochujang Sauce 1.1kg Sweet & Spicy Korean Chilli Paste Style Sauce No Added MSG Artificial Colours Sweeteners or Preservatives For Bibimbap Korean BBQ & Marinades

Price: £9.59
Rating: 4.9/5
Reviews: 16
Age: 5mo ago

Sun Hee Gochujang Chilli Paste 170G

Price: £2.06
Rating: 4.7/5
Reviews: 186
Age: 1y ago

Sempio Gluten-Free Gochujang 250g

Price: £5.21
Rating: 4.5/5
Reviews: 2,136
Age: 4y ago

Gochujang Korean Hot Pepper Paste with Sun-Dried Red Chillies 2 Pack Bundle No preservatives No MSG No Colours - Sweet Things UK TM

Price: £12.00
Rating: 4.6/5
Reviews: 257
Age: 6y ago

Ajumma Republic Gochujang Chilli Paste 500g

Price: £2.53
Rating: 4.8/5
Reviews: 824
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Ajumma Republic49%
Chung Jung One19%
Sempio14%
Sun Hee11%
Sweet Things3%
O’Food2%
Open — no brand owns it (1 brand, 2%)

Gochujang Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR21.8%Products9Brands7Top 5 Brands95%OOS Rate3.5%Rating4.6★Reviews3,139Avg BSR#107

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Gochujang Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gochujang paste107K/yr -25.6%19.7% conv.
gochujang47K/yr -32.7%14.1% conv.
gojuchang paste6K/yr -32.2%16.4% conv.
korean chilli paste3K/yr -8.8%15.4% conv.
gochujang korean chili paste3K/yr -58.8%9.3% conv.

What reviews say buyers love and hate about Gochujang Paste

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall27%

“This is delicious in certain recipes”

Flavor16%

“Very good balanced flavours”

Value For Money11%

“Great value”

Spiciness7%

“Makes nice spicy sauce”

Quality-Overall7%

“Excellent product”

What buyers complain about

51% of reviews

Ingredients-Overall23%

“Danger it contains MSG”

Spiciness15%

“Just worth noting its not super spicy if thats what youre expecting”

Advertised Vs Actual Product5%

“It does not state this on the Amazon ingredients list”

Flavor5%

“Flavour tastes a little like Thai curry paste”

Thickness2%

“It is quite thick”

Common Gochujang Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gochujang Paste 36/100 on Amazon United Kingdom — Skip it. The niche generates £233K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.2% over the last 90 days.