gochujang paste
Skip itPrices mostly outside the sweet spot ($2.06–$12.00) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Okay£233K£233K/yr · 166K searches
Review moat
Okay3,139.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.44avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad£2.06–£12.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gochujang paste is a £233K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gochujang paste market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £193K–£258K
- units × avg price
- Conversion rate
- 21.8%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 3.5%
- Avg brand age
- 59 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
2%
- Ajumma Republic49%
- Chung Jung One19%
- Sempio14%
- Sun Hee11%
- Sweet Things3%
- O’Food2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Top gochujang paste search terms
- gochujang paste107K/yr
- gochujang47K/yr
- gojuchang paste6K/yr
- korean chilli paste3K/yr
- gochujang korean chili paste3K/yr
Top gochujang paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ajumma Republic Gochujang Chilli Paste 500g
Ajumma Republic£2.534.8★824 rev
Chung Jung One Gochujang Hot Red Pepper Paste 500 g
Chung Jung One£4.684.6★20,000 rev
Sun Hee Gochujang Chilli Paste 170G
Sun Hee£2.064.7★186 rev
Sempio Gochujang Hot Pepper Paste (1KG)
Sempio£7.864.6★1,629 rev
Sempio Gluten-Free Gochujang 250g
Sempio£5.214.5★2,136 rev
Newest
by launch date
Pureety Korean Gochujang Sauce 1.1kg Sweet & Spicy Korean Chilli Paste Style Sauce No Added MSG Artificial Colours Sweeteners or Preservatives For Bibimbap Korean BBQ & Marinades
Pureety Made at Home£9.5916 rev
Sun Hee Gochujang Chilli Paste 170G
Sun Hee£2.06186 rev
Sempio Gluten-Free Gochujang 250g
Sempio£5.212,136 rev
Gochujang Korean Hot Pepper Paste with Sun-Dried Red Chillies 2 Pack Bundle No preservatives No MSG No Colours - Sweet Things UK TM
Sweet Things£12.00257 rev
Ajumma Republic Gochujang Chilli Paste 500g
Ajumma Republic£2.53824 rev
Trending
90-day click momentumPureety Korean Gochujang Sauce 1.1kg Sweet & Spicy Korean Chilli Paste Style Sauce No Added MSG Artificial Colours Sweeteners or Preservatives For Bibimbap Korean BBQ & Marinades
Pureety Made at Home£9.594.9★
Gochujang Korean Hot Pepper Paste with Sun-Dried Red Chillies 2 Pack Bundle No preservatives No MSG No Colours - Sweet Things UK TM
Sweet Things£12.004.6★
Chung Jung One Sunchang Gochujang 1kg - Korean Chilli Hot Pepper Paste
O’Food£8.854.3★
Ajumma Republic Gochujang Chilli Paste 500g
Ajumma Republic£2.534.8★
Sempio Gochujang Hot Pepper Paste (1KG)
Sempio£7.864.6★
What buyers say about gochujang paste
What buyers praise and complain about, mined from review topics.What buyers love
“This is delicious in certain recipes”
“Very good balanced flavours”
“Great value”
“Makes nice spicy sauce”
“Excellent product”
“Easy to use”
“It perfectly balances a rich heart kick with a subtle sweetness”
“This is the best gochujang paste we have found”
“It is pretty thick”
“It was just like the seller described and advertised”
What buyers complain about
“Danger it contains MSG”
“Just worth noting its not super spicy if thats what youre expecting”
“It does not state this on the Amazon ingredients list”
“Flavour tastes a little like Thai curry paste”
“It is quite thick”
“more of a dark brown”
Common questions
- Is gochujang paste profitable to sell on Amazon United Kingdom?
- The niche generates £233K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the gochujang paste niche?
- 7 brands and 24 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in gochujang paste?
- Top complaints mined from reviews: Ingredients-Overall, Spiciness, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for gochujang paste peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the gochujang paste niche?
- Listings span £2.06–£12.00; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 3,139 reviews — the moat a new listing must climb.