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Gochugaru

Fail

Prices span $2.53–$10.26, mostly outside the sweet spot, so Gochugaru is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£117K/yr120K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
81%top-5 click share · 8 brands · 19 sellers

Flapen Score

Gochugaru against its category

The dotted line is the Grocery average. Past it, Gochugaru is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gochugaru market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gochugaru 120K times last year and spent an estimated £117K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
12.9%
Market size, estimated
£117Ka year
Peak month
January2.0× the quietest month
Top search term
gochugaru71K searches a year

02 · Price

A sale here is worth £7.55.

Listings sell for £7.55 on average, from £2.53 to £10.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.55 that is £8K to £9K a year per listing.

Average price
£7.55under the $15 to $100 sweet spot
Price range
£2.53–£10.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #13 within Herbs, Spices & Seasonings. It carries 357 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#13in Herbs, Spices & Seasonings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Gochugaru products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

19

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • WaNaHong27%
  • Kimchi with Everything22%
  • Angus & Oink20%
  • Starry Mart12%
  • The Spice Specialist9%
  • ChoripDong5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Gochugaru search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Gochugaru search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gochugaru71K/yr
  • gochugaru korean chilli flakes19K/yr
  • korean chilli flakes12K/yr
  • kimchi powder5K/yr
  • gochugaru powder5K/yr
  • korean chilli powder5K/yr
  • korean red pepper flakes3K/yr

Reviews and returns

What reviews say buyers love and hate about Gochugaru

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.21

Too small

Smaller than it looks

To small, too little

Value For Money21%+0.50

A bit pricey for what is just a pot of mild chilli flakes

pricey for small pack

Price can be a bit steep sometimes, though

Spiciness14%−0.05

Not as spicy as it's supost to be

Quality-Overall5%+2.58

Cheap as it is

Flavor5%+0.01

Tasteless

Love

Taste-Overall20%0.00

I love the taste

Authentic Flavour Profile with a Premium Price Point

Great taste good size

Quality-Overall18%+2.58

Good quality and arrived promptly

Very good quality of the Pepper flakes

Excellent product

Spiciness16%−0.05

Spicy

Good level of spice

fairly hot spicy pepper flakes

Flavor12%+0.01

Really nice flavour and good heat

quite a nice fruity flavour

Love this powder, flavours food and healthy

Value For Money7%+0.50

Great value

Good for the price

good value

FAQ

Common Gochugaru questions

Answered from the same tracked data.