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Goats Milk Powder

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -2.1% this quarter, so Goats Milk Powder is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£122K/yr32K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
54%top-5 click share · 16 brands · 25 sellers

Flapen Score

Goats Milk Powder against its category

The dotted line is the Grocery average. Past it, Goats Milk Powder is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goats Milk Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goats Milk Powder 32K times last year and spent an estimated £122K. The top 5 brands take 80% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
10.8%
Market size, estimated
£122Ka year
Peak month
November1.4× the quietest month
Top search term
goat milk powder12K searches a year

02 · Price

A sale here is worth £35.11.

Listings sell for £35.11 on average, from £8.26 to £131.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £35.11 that is £0 to £4K a year per listing.

Average price
£35.11inside the $15 to $100 sweet spot
Price range
£8.26–£131.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #36 within Baby Foods. It carries 143 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
1.4%
Average rank
#36in Baby Foods
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Goats Milk Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

17%

  • Nannycare36%
  • Hatton Hill23%
  • Pets Purest8%
  • PINK SUN7%
  • AmeizPet5%
  • True Dog3%
  • Open — no brand owns it (10 brands, 17%)

Demand

Goats Milk Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Goats Milk Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goat milk powder12K/yr
  • goats milk powder10K/yr
  • nannycare7K/yr
  • nanny care3K/yr

Reviews and returns

What reviews say buyers love and hate about Goats Milk Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.06

Half a bag not happy for the price

pricey for 1 ltr yoghurt

Unfortunately its a lot of money to waste

Taste-Overall14%−0.06

my dog won't drink it at all as he doesn't like the taste

Tastes like lamb meat

Ingredients-Overall7%−0.05

Concerned with some ingredients eg rapeseed oil etc definitely not needed along with others find a dairy fsrm

Contamination7%−0.05

I have no idea what its polluted with

Durability7%−0.02

Doesn't keep for too long

Love

Pet Friendly36%

great, dogs love it as do their tummies

Dog loves it

A happy dog a happy life

Value For Money11%−0.06

Good value

Excellent value for money

Ita excellent value for money as it has lasted so long

Quality-Overall11%+0.82

milk is of excellent quality

Excellent quality with great storage

Excellent product

Taste-Overall10%−0.06

gives the coffee a nice creamy taste without any of the stomach issues that regular milk causes

Delicious

Great taste in hot drinks dog loves it too

Ease Of Use7%+0.40

It's very easy to use

Easy to use container

Easy to make

Return

0.1% Return rate 11% Fixable by listing

Leak-Proof33%▁▅██▁▁
Velcro Quality11%▁█▁▁▁▁
Residue11%▁█▁▁▁▁
Gifting Purpose11%▁█▁▁▁▁
Size-Overall11%▁▁▁▁█▁

FAQ

Common Goats Milk Powder questions

Answered from the same tracked data.