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Goats Milk

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -5.5% this quarter, so Goats Milk is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£331K/yr83K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
59%top-5 click share · 19 brands · 45 sellers

Flapen Score

Goats Milk against its category

The dotted line is the Grocery average. Past it, Goats Milk is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goats Milk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goats Milk 83K times last year and spent an estimated £331K. The top 5 brands take 73% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
15.2%
Market size, estimated
£331Ka year
Top search term
goats milk50K searches a year

02 · Price

A sale here is worth £26.42.

Listings sell for £26.42 on average, from £1.23 to £131.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £26.42 that is £7K to £13K a year per listing.

Average price
£26.42inside the $15 to $100 sweet spot
Price range
£1.23–£131.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£7K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #316 within Baby Foods. It carries 132 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#316in Baby Foods
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
132per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Goats Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£99K£133K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

45

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

24%

  • Nannycare45%
  • Pets Purest11%
  • Hatton Hill11%
  • True Dog4%
  • The Honest Dog Co3%
  • Odysea3%

Demand

Goats Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 9 of 12 months tracked

Search terms

Top Goats Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goats milk50K/yr
  • goat milk17K/yr
  • nannycare7K/yr
  • nanny care3K/yr
  • goat milk formula3K/yr
  • goats milk formula for babies3K/yr

Reviews and returns

What reviews say buyers love and hate about Goats Milk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.06

Half a bag not happy for the price

Unfortunately its a lot of money to waste

Blend/Ratio7%−0.04

I have now had to decant the whole Plenish into an electric blender to do finish the blending process that Plenish never managed ro do

Taste-Overall7%−0.05

my dog won't drink it at all as he doesn't like the taste

Nutritional Content7%−0.05

goats milk experts are apparently clueless about nutrition pushing slop

Contamination7%−0.05

I have no idea what its polluted with

Love

Pet Friendly34%

great, dogs love it as do their tummies

Dog loves it

A happy dog a happy life

Quality-Overall13%+0.83

Excellent quality with great storage

Excellent product

milk is of excellent quality

Value For Money9%−0.06

Good value

Value for money

Ita excellent value for money as it has lasted so long

Taste-Overall7%−0.05

the taste of something milky would encourage her to eat

gives the coffee a nice creamy taste without any of the stomach issues that regular milk causes

Delicious

Ease Of Use7%+0.41

It's very easy to use

Easy to use container

Easy to make

Return

0.0% Return rate 11% Fixable by listing

Leak-Proof33%▁▅██▁▁
Velcro Quality11%▁█▁▁▁▁
Residue11%▁█▁▁▁▁
Contamination11%▁▁▁█▁▁

I have no idea what its polluted with

Gifting Purpose11%▁█▁▁▁▁

FAQ

Common Goats Milk questions

Answered from the same tracked data.