Goats Milk
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -5.5% this quarter, so Goats Milk is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £331K/yr83K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 59%top-5 click share · 19 brands · 45 sellers
Flapen Score
Goats Milk against its category
The dotted line is the Grocery average. Past it, Goats Milk is stronger. Inside it, weaker.
Market
The Goats Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Goats Milk 83K times last year and spent an estimated £331K. The top 5 brands take 73% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 15.2%
- Market size, estimated
- £331Ka year
- Top search term
- goats milk50K searches a year
02 · Price
A sale here is worth £26.42.
Listings sell for £26.42 on average, from £1.23 to £131.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £26.42 that is £7K to £13K a year per listing.
- Average price
- £26.42inside the $15 to $100 sweet spot
- Price range
- £1.23–£131.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #316 within Baby Foods. It carries 132 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #316in Baby Foods
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 132per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Goats Milk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nannycare Goat Based First Infant Milk Stage 1 (From Birth) | Baby Powder Made from Whole Goats Milk | Nutritionally Complete Formula for Combination or Bottle Feeding 800g
- Price
- £21.71
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 5y ago

Pets Purest Goats Milk Powder for Dogs - 250g Whole Goats Milk Powder Low-Lactose Nutrient-Rich Dog Milk for Hydration Gut Health Immunity and Improved Appetite in Pets of All Ages
- Price
- £11.21
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 1y ago

Nannycare Goat Based Follow On Milk Stage 2 (612 Months) | Baby Powder from Whole Goats Milk | Nutritionally Complete Formula for Combination or Bottle Feeding 800g (Single Tin)
- Price
- £22.26
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago

Goat Milk Powder 250g - Whole Full Cream Powder by Hatton Hill | High in Calcium & Nutrients
- Price
- £10.50
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

Nannycare Goat Based Toddler Milk Stage 3 (From 1-3 Years) | Baby Powder from Whole Goat Milk | Nutritionally Complete Formula for Combination or Bottle Feeding 800g (Single Tin)
- Price
- £22.15
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Trending
estimated 90-day click momentum
Pawfect Natures Sip Goat Milk Powder with Pumpkin Apple Cinnamon & Pumpkin Seeds for Dogs- Easily Digestible- Pre & Probiotics- Healthy Topper- Hydration Support- 24 Scoops(120g/4.23oz)
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Nanit Breathing Wear Band Works Pro Baby Monitor to Track Babys Breathing Motion Sensor-Free Real-Time Alerts 100 Percent Cotton Large (1 Pack) 12-24 Months Pebble Grey
- Price
- £15.77
- Rating
- 4.8/5
- Reviews
- 1,226
- Age
- 7y ago

Nannycare Goat Based First Infant Milk Stage 1 (From Birth) | Baby Powder Made from Whole Goats Milk | Nutritionally Complete Formula for Combination or Bottle Feeding 800g
- Price
- £21.71
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 5y ago

Goat Milk Powder 250g - Whole Full Cream Powder by Hatton Hill | High in Calcium & Nutrients
- Price
- £10.50
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

Nannycare Goat Based Follow On Milk Stage 2 (612 Months) | Baby Powder from Whole Goats Milk | Nutritionally Complete Formula for Combination or Bottle Feeding 800g (Single Tin)
- Price
- £22.26
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago
Newest
by launch date
Goat Milk Powder 250g - Whole Full Cream Powder by Hatton Hill | High in Calcium & Nutrients
- Price
- £10.50
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

100% Natural Whole Goats Milk Powder for Dogs (500g) by Britten and James
- Price
- £18.19
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 1y ago

Nannycare Goat Based Follow On Milk Stage 2 (612 Months) | Baby Powder from Whole Goats Milk | Nutritionally Complete Formula for Combination or Bottle Feeding 800g (Single Tin)
- Price
- £22.26
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago

Nannycare Goat Based Toddler Milk Stage 3 (From 1-3 Years) | Baby Powder from Whole Goat Milk | Nutritionally Complete Formula for Combination or Bottle Feeding 800g (Single Tin)
- Price
- £22.15
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Nannycare Goat Based First Infant Milk Stage 1 (From Birth) | Baby Powder from Whole Goats Milk | Nutritionally Complete Formula for Combination or Bottle Feeding 800g (6 Pack)
- Price
- £129.64
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
45
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 94%
Open market
24%
- Nannycare45%
- Pets Purest11%
- Hatton Hill11%
- True Dog4%
- The Honest Dog Co3%
- Odysea3%
Demand
Goats Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 9 of 12 months tracked
Search terms
Top Goats Milk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- goats milk50K/yr
- goat milk17K/yr
- nannycare7K/yr
- nanny care3K/yr
- goat milk formula3K/yr
- goats milk formula for babies3K/yr
Reviews and returns
What reviews say buyers love and hate about Goats Milk
We read the reviews and the return reasons for every product selling here.
“Half a bag not happy for the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Goats Milk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









