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Gluten Free Sweets

Fail

The top 5 brands take 95% of clicks, so Gluten Free Sweets is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£500K/yr664K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
67%top-5 click share · 8 brands · 54 sellers

Flapen Score

Gluten Free Sweets against its category

The dotted line is the Grocery average. Past it, Gluten Free Sweets is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Sweets 664K times last year and spent an estimated £500K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £500K a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
9.5%
Market size, estimated
£500Ka year
Peak month
March7.8× the quietest month
Top search term
jelly beans484K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £1.33 to £20.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £7.93 that is £32K to £40K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£1.33–£20.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£32K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #21 within Confectionery. It carries 2,152 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
94%
Out of stock, average day
5.6%
Average rank
#21in Confectionery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,152per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Gluten Free Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£100K£150K£200K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

54

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • The Jelly Bean Factory73%
  • Kingsway7%
  • Berrymans6%
  • Jelly Belly5%
  • Barratt4%
  • Bargain Gateway2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Gluten Free Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.8×

Search terms

Top Gluten Free Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly beans484K/yr
  • gluten free sweets47K/yr
  • jelly bean factory44K/yr
  • jellybeans17K/yr
  • jelly bean15K/yr
  • the jelly bean factory jelly beans14K/yr
  • jelly beans factory10K/yr
  • the jelly bean factory11K/yr
  • gourmet jelly beans6K/yr
  • jellybean4K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+0.60

A bit too tasty

this batch has a chemical after taste

Don't taste very good

Flavor11%−0.02

Not much flavour

some of the flavours are a bit naff

However the range of flavours are small, nothing special, didnt get a wide range this jar

Size-Overall8%

Beans are smaller

Very large bag

Slightly smaller in size

Color6%−0.04

Lack of colours

Unusual taste and colour, not like in the picture

They were basically full of green ones, very disappointed

Advertised Vs Actual Product6%−0.03

False advertising

not as advertised

Nothing like the photo or the description

Love

Taste-Overall32%+0.60

Absolutely delicious

Deliciously fruity

Delicious Jelly Beans

Flavor17%−0.02

Great flavours

Variety of flavours

The variety of flavours is really impressive

Value For Money16%+1.97

Good value for money

Decent price

Excellent value for money

Sweetness12%+1.34

These are the rtaditional sweets which was great for us as you have so many varieties

the amount of sweets was fabulous

Great sweets

Gifting Purpose5%+0.42

Good gift

Christmas 🎄 gift

Birthday present

FAQ

Common Gluten Free Sweets questions

Answered from the same tracked data.