How competitive is the Gluten Free Sweets niche on Amazon United Kingdom?

8 brands and 54 sellers compete in Gluten Free Sweets on Amazon United Kingdom. The top 5 Gluten Free Sweets products take 67% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Gluten Free Sweets?

Gluten Free Sweets buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Gluten Free Sweets niche?

Gluten Free Sweets sells for £7.93 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.33–£20.46. The average incumbent carries 2,152 reviews — the moat a new listing must climb.

Gluten Free Sweets

brand-locked demand (top 5 brands take 95% of clicks) — Gluten Free Sweets doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Gluten Free Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gluten Free Sweets is a £500K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 44/100.

Gluten Free Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.3% over the last 90 days and 9.5% of searches end in a purchase.

£500K

revenue / yr

Units sold / yr80K

Search volume / yr-10.3%664K

Conversion rate9.5%

Avg price£7.93

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 54

Top-5 product click share67%

Open market5%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Gluten Free Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The Jelly Bean Factory Jelly Beans 900 g Jar

Price: £7.89
Rating: 4.8/5
Reviews: 1,048
Age: 2y ago

The Jelly Bean Factory Jelly Beans 1.4 KG Gift Jar - 36 Huge Gourmet Flavours Gluten Free Plant Based Natural Flavours - Pick and Mix Jellybeans Sweets Fruity Chewy for Adults Kids Birthday

Price: £13.99
Rating: 4.8/5
Reviews: 15,698
Age: 15y ago

The Jelly Bean Factory 36 Huge Flavours 200 g Cup

Price: £2.64
Rating: 4.3/5
Reviews: 483
Age: 15y ago

Jelly Beans 1 Kilo Bag

Price: £5.85
Rating: 4.4/5
Reviews: 3,593
Age: 15y ago

Barratt Jelly Beans (3kg Bag)

Price: £12.73
Rating: 4.5/5
Reviews: 2,753
Age: 10y ago

Newest

by launch date

Morrisons Jelly Beans 200g

Price: £1.33
Rating: 4.5/5
Reviews: 33
Age: 12mo ago

The Jelly Bean Factory Jelly Beans 900 g Jar

Price: £7.89
Rating: 4.8/5
Reviews: 1,048
Age: 2y ago

Jelly Beans - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.

Price: £7.54
Rating: 4.4/5
Reviews: 30
Age: 2y ago

Jelly Beans Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £10.04
Rating: 4.6/5
Reviews: 475
Age: 3y ago

BG Gluten-Free Quality Pick & Mix Sweets - Large Retro Candy Sweeties 800g Pouch Gummy Jelly Fizzy Chewy Pick n Mix

Price: £8.59
Rating: 4.5/5
Reviews: 287
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

The Jelly Bean Factory73%
Kingsway7%
Berrymans6%
Jelly Belly5%
Barratt4%
Bargain Gateway2%
Open — no brand owns it (2 brands, 3%)

Gluten Free Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume664KCVR9.5%Products18Brands8Top 5 Brands95%OOS Rate5.6%Rating4.5★Reviews2,152Avg BSR#21

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.8×

Top Gluten Free Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jelly beans484K/yr -11.4%9.8% conv.
gluten free sweets47K/yr +2.7%2.3% conv.
jelly bean factory44K/yr +2.1%11.9% conv.
jellybeans17K/yr -12.8%9.7% conv.
jelly bean15K/yr -5.2%5.8% conv.
the jelly bean factory jelly beans14K/yr -30.2%12.7% conv.
jelly beans factory10K/yr -31.4%12.2% conv.
the jelly bean factory11K/yr -7.2%8.9% conv.
gourmet jelly beans6K/yr -1.7%9.1% conv.
jellybean4K/yr +1.6%4.4% conv.

What reviews say buyers love and hate about Gluten Free Sweets

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall32%

“Absolutely delicious”

Flavor17%

“Great flavours”

Value For Money16%

“Good value for money”

Sweetness12%

“These are the rtaditional sweets which was great for us as you have so many varieties”

Gifting Purpose5%

“Good gift”

What buyers complain about

73% of reviews

Taste-Overall20%

“A bit too tasty”

Flavor11%

“Not much flavour”

Size-Overall8%

“Beans are smaller”

Color6%

“Lack of colours”

Advertised Vs Actual Product6%

“False advertising”

Common Gluten Free Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gluten Free Sweets 44/100 on Amazon United Kingdom — Skip it. The niche generates £500K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -10.3% over the last 90 days.