Is gluten free sweets profitable to sell on Amazon United Kingdom?

The niche generates £500K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (44/100).

How competitive is the gluten free sweets niche?

8 brands and 54 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in gluten free sweets?

Top complaints mined from reviews: Taste-Overall, Flavor, Size-Overall. The return rate is 0.0%.

When does demand for gluten free sweets peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 7.8× the quietest.

What does it cost to enter the gluten free sweets niche?

Listings span £1.33–£20.46; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 2,152 reviews — the moat a new listing must climb.

gluten free sweets

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Market size

Good£500K

£500K/yr · 664K searches

Review moat

Okay2,152.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.33–£20.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.93

avg listing price — sweet spot $15–$100

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, gluten free sweets is a £500K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

gluten free sweets market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: £476K–£634K; units × avg price
Conversion rate: 9.5%
Avg BSR: #21
Page quality: 0%
Prime: 94%
Sponsored: 17%
Out of stock: 5.6%
Avg brand age: 49 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

The Jelly Bean Factory73%
Kingsway7%
Berrymans6%
Jelly Belly5%
Barratt4%
Bargain Gateway2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -10.3% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.8×

Open Trend

Top gluten free sweets search terms

jelly beans484K/yr -11.4%9.8% conv.
gluten free sweets47K/yr +2.7%2.3% conv.
jelly bean factory44K/yr +2.1%11.9% conv.
jellybeans17K/yr -12.8%9.7% conv.
jelly bean15K/yr -5.2%5.8% conv.
the jelly bean factory jelly beans14K/yr -30.2%12.7% conv.
jelly beans factory10K/yr -31.4%12.2% conv.
the jelly bean factory11K/yr -7.2%8.9% conv.
gourmet jelly beans6K/yr -1.7%9.1% conv.
jellybean4K/yr +1.6%4.4% conv.

All search terms

Top gluten free sweets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Jelly Bean Factory Jelly Beans 900 g Jar

The Jelly Bean Factory£7.894.8★1,048 rev

The Jelly Bean Factory Jelly Beans 1.4 KG Gift Jar - 36 Huge Gourmet Flavours Gluten Free Plant Based Natural Flavours - Pick and Mix Jellybeans Sweets Fruity Chewy for Adults Kids Birthday

The Jelly Bean Factory£13.994.8★15,698 rev

The Jelly Bean Factory 36 Huge Flavours 200 g Cup

The Jelly Bean Factory£2.644.3★483 rev

Jelly Beans 1 Kilo Bag

Kingsway£5.854.4★3,593 rev

Barratt Jelly Beans (3kg Bag)

Barratt£12.734.5★2,753 rev

Newest

by launch date

Morrisons Jelly Beans 200g

Morrisons£1.3333 rev

12mo ago

The Jelly Bean Factory Jelly Beans 900 g Jar

The Jelly Bean Factory£7.891,048 rev

2y ago

Jelly Beans - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.

THE SWEET JAR CO.£7.5430 rev

2y ago

Jelly Beans Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Berrymans£10.04475 rev

3y ago

BG Gluten-Free Quality Pick & Mix Sweets - Large Retro Candy Sweeties 800g Pouch Gummy Jelly Fizzy Chewy Pick n Mix

Bargain Gateway£8.59287 rev

4y ago

What buyers say about gluten free sweets

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Absolutely delicious”

Flavor17%

“Great flavours”

Value For Money16%

“Good value for money”

Sweetness12%

“These are the rtaditional sweets which was great for us as you have so many varieties”

Gifting Purpose5%

“Good gift”

Size-Overall3%

“Fit for purpose”

Quality-Overall3%

“The quality of this jelly beans is very good”

Advertised Vs Actual Product2%

“As advertised”

Ease Of Chewing/Swallowing1%

“Tiny little beans of addictive chewy sugar pops”

Freshness1%

“Fresh”

What buyers complain about

Taste-Overall20%

“A bit too tasty”

Flavor11%

“Not much flavour”

Size-Overall8%

“Beans are smaller”

Color6%

“Lack of colours”

Advertised Vs Actual Product6%

“False advertising”

Contamination6%

“Could have been contaminated with any number of things”

Blend/Ratio6%

“Not the usual mix hardly any dark beans”

Ease Of Chewing/Swallowing4%

“Hard to chew”

Value For Money3%

“Not the cheapest beans”