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Gluten Free Pizza Base

Fail

The top 5 products take 100% of clicks, so Gluten Free Pizza Base is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£82K/yr31K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 16 sellers

Flapen Score

Gluten Free Pizza Base against its category

The dotted line is the Grocery average. Past it, Gluten Free Pizza Base is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Pizza Base market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Pizza Base 31K times last year and spent an estimated £82K. All 2 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
15.6%
Market size, estimated
£82Ka year
Peak month
February2.7× the quietest month
Top search term
caputo gluten free flour24K searches a year

02 · Price

A sale here is worth £17.08.

Listings sell for £17.08 on average, from £7.77 to £38.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £17.08 that is £13K to £17K a year per listing.

Average price
£17.08inside the $15 to $100 sweet spot
Price range
£7.77–£38.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Baking Supplies. It carries 357 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#106in Baking Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Gluten Free Pizza Base products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Prestige Food & Wine53%
  • Antimo Caputo47%

Demand

Gluten Free Pizza Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Gluten Free Pizza Base

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+0.64

It's expensive

then supermarket GF bread is expensive

It's expensive

Taste-Overall11%−0.06

Taste not good

Hard Feel11%−0.09

Its very hard so i know its not a husk or anything like that

Nutritional Content9%+1.54

Turns out 'Deglutenated' Wheat Starch isn't Gluten Free enough for me

It is definitely NOT gluten-free

I am not just gluten intolerant

Allergies9%−0.08

I had a very painful reaction to this

This is no good if you have a Wheat Allergy

Love

Nutritional Content25%+1.54

Gluten free

Gluten free dough balls were so good I've never bought them again

Really good gluten free flour

Baking22%+1.58

Bakes well

Made good bread

Perfect flour

Quality-Overall9%−0.01

High quality flour

Good Product

Amazing product

Taste-Overall8%−0.06

dear me, the results were incredibly delicious

Tasted lovely

can tell that it tastes exactly as usual gluten bread

Ingredients-Overall6%+0.35

Great GF alternative

without the gluten

FAQ

Common Gluten Free Pizza Base questions

Answered from the same tracked data.