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Gluten Free Pasta

Fail

Prices span $0.72–$5.03, mostly outside the sweet spot, so Gluten Free Pasta is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£76K/yr171K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
47%top-5 click share · 7 brands · 24 sellers

Flapen Score

Gluten Free Pasta against its category

The dotted line is the Grocery average. Past it, Gluten Free Pasta is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Pasta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Pasta 171K times last year and spent an estimated £76K. The top 5 brands take 99% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 18.0% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
18.0%
Market size, estimated
£76Ka year
Peak month
January1.7× the quietest month
Top search term
gluten free pasta136K searches a year

02 · Price

A sale here is worth £2.48.

Listings sell for £2.48 on average, from £0.72 to £5.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £2.48 that is £3K to £4K a year per listing.

Average price
£2.48under the $15 to $100 sweet spot
Price range
£0.72–£5.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Rice, Pasta & Pulses. It carries 353 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Rice, Pasta & Pulses
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
353per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Gluten Free Pasta products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 94%

Open market

1%

  • Rummo38%
  • Garofalo32%
  • Morrisons20%
  • by Amazon6%
  • Barilla2%
  • White Rabbit1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Gluten Free Pasta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Gluten Free Pasta search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gluten free pasta136K/yr
  • rummo gluten free pasta13K/yr
  • garofalo pasta gluten free7K/yr
  • free from pasta5K/yr
  • pasta gluten free4K/yr
  • rummo gluten free3K/yr
  • garofalo gluten free pasta3K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Pasta

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Nutritional Content”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“a bit of a strange taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Gluten Free Pasta questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data