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Gluten Free Pasta

Fail

Prices span $0.72–$5.03, mostly outside the sweet spot, so Gluten Free Pasta is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£76K/yr171K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
47%top-5 click share · 7 brands · 24 sellers

Flapen Score

Gluten Free Pasta against its category

The dotted line is the Grocery average. Past it, Gluten Free Pasta is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Pasta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Pasta 171K times last year and spent an estimated £76K. The top 5 brands take 99% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
18.0%
Market size, estimated
£76Ka year
Peak month
January1.7× the quietest month
Top search term
gluten free pasta136K searches a year

02 · Price

A sale here is worth £2.48.

Listings sell for £2.48 on average, from £0.72 to £5.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £2.48 that is £3K to £4K a year per listing.

Average price
£2.48under the $15 to $100 sweet spot
Price range
£0.72–£5.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Rice, Pasta & Pulses. It carries 353 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Rice, Pasta & Pulses
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
353per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Gluten Free Pasta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

1%

  • Rummo38%
  • Garofalo32%
  • Morrisons20%
  • by Amazon6%
  • Barilla2%
  • White Rabbit1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Gluten Free Pasta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Gluten Free Pasta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluten free pasta136K/yr
  • rummo gluten free pasta13K/yr
  • garofalo pasta gluten free7K/yr
  • free from pasta5K/yr
  • pasta gluten free4K/yr
  • rummo gluten free3K/yr
  • garofalo gluten free pasta3K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Pasta

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.17

a bit of a strange taste

the taste was most unpleasant

Tastes horrible

Value For Money15%0.00

Pricey

they are expensive though

It is a bit on the expensive side

Cooking Instructions10%−0.09

Stodgy, even when following the cooking instructions

My only comment is I find it cooks in a minute or two less than the instructions say - I always find gluten free pasta cooks faster

It was not possible to cook this pasta to 'al dente' level

Nutritional Content6%+4.24

worst gluten free pasta I have tried

I was really disappointed with this gluten-free pasta

It's not as high in protein as others

Moist/Dry5%−0.06

Was old and dry, even after doubling cooking time still all rock solid

get too soggy

Love

Nutritional Content31%+4.24

Gluten free

I enjoy it as a healthier option

Tastes great and a good way of getting some extra protein in

Taste-Overall29%−0.17

Lovely pasta

this one is the one that tastes normal

Absolutely delicious

Quality-Overall9%+0.10

One of the best all round pasta brands

Good quality pasta

Excellent quality

Value For Money7%0.00

Good value

Excellent value

Good value for money

Cooking Instructions6%−0.09

It cooks well

Easy to prepare

Very easy to cook with

FAQ

Common Gluten Free Pasta questions

Answered from the same tracked data.