Gluten Free Pasta
FailPrices span $0.72–$5.03, mostly outside the sweet spot, so Gluten Free Pasta is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £76K/yr171K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 47%top-5 click share · 7 brands · 24 sellers
Flapen Score
Gluten Free Pasta against its category
The dotted line is the Grocery average. Past it, Gluten Free Pasta is stronger. Inside it, weaker.
Market
The Gluten Free Pasta market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gluten Free Pasta 171K times last year and spent an estimated £76K. The top 5 brands take 99% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
18.0% of searches ended in a purchase last week.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 18.0%
- Market size, estimated
- £76Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- gluten free pasta136K searches a year
02 · Price
A sale here is worth £2.48.
Listings sell for £2.48 on average, from £0.72 to £5.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £2.48 that is £3K to £4K a year per listing.
- Average price
- £2.48under the $15 to $100 sweet spot
- Price range
- £0.72–£5.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Rice, Pasta & Pulses. It carries 353 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #98in Rice, Pasta & Pulses
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 353per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Gluten Free Pasta products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Garofalo Gluten Free Penne Italian Dried Pasta 400g - Suitable for Coeliac and Vegan diets (Pack of 1)
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 725
- Age
- 7y ago

Rummo Gluten-Free Mezzi Rigatoni No. 51 Premium Italian Pasta Artisan Crafted Short Tubular Shape 400 g (Pack of 1)
- Price
- £2.49
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

Morrisons Free From Fusilli Pasta 500g
- Price
- £1.13
- Rating
- 4.5/5
- Reviews
- 586
- Age
- 7y ago

Rummo Gluten Free Fusilli Pasta No.48 - Exquisite Italian Artisan Pasta Perfectly Twisted for Sauce Retention 400 g (Pack of 1)
- Price
- £2.97
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 5y ago

by Amazon Free from Fusilli 500g
- Price
- £0.72
- Rating
- 4.0/5
- Reviews
- 444
- Age
- 2y ago
Trending
90-day click momentum
Rummo Mezzi Rigatoni N51 400g
- Price
- £2.48
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 8y ago

Garofalo Gluten Free Penne Italian Dried Pasta 400g - Suitable for Coeliac and Vegan diets (Pack of 1)
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 725
- Age
- 7y ago

Rummo Gluten Free Fusilli Pasta No.48 - Exquisite Italian Artisan Pasta Perfectly Twisted for Sauce Retention 400 g (Pack of 1)
- Price
- £2.97
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 5y ago

by Amazon Free from Fusilli 500g
- Price
- £0.72
- Rating
- 4.0/5
- Reviews
- 444
- Age
- 2y ago

Rummo Gluten Free Linguine No.13 - Premium Italian Long-Strand Pasta Perfect for Luxurious Dishes 400 g (Pack of 1)
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago
Newest
by launch date
Rummo Gluten-Free Mezzi Rigatoni No. 51 Premium Italian Pasta Artisan Crafted Short Tubular Shape 400 g (Pack of 1)
- Price
- £2.49
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

Rummo Gnocchi Gluten Free Pasta No.117 - Authentic Italian Potato Pillows Delicately Crafted for a Divine Texture 500 g (Pack of 1)
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 2y ago

by Amazon Free from Fusilli 500g
- Price
- £0.72
- Rating
- 4.0/5
- Reviews
- 444
- Age
- 2y ago

Rummo Gluten Free Linguine No.13 - Premium Italian Long-Strand Pasta Perfect for Luxurious Dishes 400 g (Pack of 1)
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago

Garofalo Gluten Free Farfalle Italian Dried Pasta 400g - Suitable for Coeliac and Vegan diets (Pack of 1)
- Price
- £2.87
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
24
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
1%
- Rummo38%
- Garofalo32%
- Morrisons20%
- by Amazon6%
- Barilla2%
- White Rabbit1%
- Open — no brand owns it (1 brand, 1%)
Demand
Gluten Free Pasta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Gluten Free Pasta search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gluten free pasta136K/yr
- rummo gluten free pasta13K/yr
- garofalo pasta gluten free7K/yr
- free from pasta5K/yr
- pasta gluten free4K/yr
- rummo gluten free3K/yr
- garofalo gluten free pasta3K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten Free Pasta
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit of a strange taste
the taste was most unpleasant
Tastes horrible
Pricey
they are expensive though
It is a bit on the expensive side
Stodgy, even when following the cooking instructions
My only comment is I find it cooks in a minute or two less than the instructions say - I always find gluten free pasta cooks faster
It was not possible to cook this pasta to 'al dente' level
worst gluten free pasta I have tried
I was really disappointed with this gluten-free pasta
It's not as high in protein as others
Was old and dry, even after doubling cooking time still all rock solid
get too soggy
Love
Gluten free
I enjoy it as a healthier option
Tastes great and a good way of getting some extra protein in
Lovely pasta
this one is the one that tastes normal
Absolutely delicious
One of the best all round pasta brands
Good quality pasta
Excellent quality
Good value
Excellent value
Good value for money
It cooks well
Easy to prepare
Very easy to cook with
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten Free Pasta questions
Answered from the same tracked data.









