Gluten Free Oats
FailPrices span $2.36–$15.43, mostly outside the sweet spot, so Gluten Free Oats is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £97K/yr114K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 31 sellers
Flapen Score
Gluten Free Oats against its category
The dotted line is the Grocery average. Past it, Gluten Free Oats is stronger. Inside it, weaker.
Market
The Gluten Free Oats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gluten Free Oats 114K times last year and spent an estimated £97K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £97Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- gluten free oats76K searches a year
02 · Price
A sale here is worth £6.44.
Listings sell for £6.44 on average, from £2.36 to £15.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.44 that is £6K to £8K a year per listing.
- Average price
- £6.44under the $15 to $100 sweet spot
- Price range
- £2.36–£15.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Breakfast Cereal. It carries 618 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Breakfast Cereal
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 618per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Gluten Free Oats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amisa Organic Gluten-Free Porridge Oats 1kg - Batch Tested High Fibre 100% Recyclable Paper Packaging - Ideal for Breakfast Cooking & Baking Pack of 1
- Price
- £4.74
- Rating
- 4.5/5
- Reviews
- 604
- Age
- 4y ago

Bulk Gluten Free Ultra Fine Oats 1kg
- Price
- £3.65
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 1y ago

Morrisons Free From Oats 1kg (Package may vary)
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 9y ago

Wholefood Earth Jumbo Oats 3kg - Rolled Oats High Fibre Slow Release Energy Low GI Porridge Oats
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 959
- Age
- 5y ago

Quaker Oats So Simple Gluten Free 10 Sachets 350 g
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 9y ago
Trending
90-day click momentum
Morrisons Free From Oats 1kg (Package may vary)
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 9y ago

Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Bulk Gluten Free Ultra Fine Oats 1kg
- Price
- £3.65
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 1y ago

Quaker Oats So Simple Gluten Free 10 Sachets 350 g
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 9y ago

Bobs Red Mill - Old Fashioned Rolled Oats 907g Pouch
- Price
- £8.19
- Rating
- 4.7/5
- Reviews
- 3,446
- Age
- 8y ago
Newest
by launch date
Organic Gluten Free Porridge Oats 2.5kg (BWFO)
- Price
- £6.99
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Bulk Gluten Free Ultra Fine Oats 1kg
- Price
- £3.65
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 1y ago

Glebe Farm Gluten Free PureOaty Organic Porridge Oats 6PK Healthy Wholegrain For Slow Release Energy 100% British All-Natural & High In Fibre Tasty Porridge No Nasties 6x 450g
- Price
- £15.43
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 2y ago

Gluten-Free Rolled Scottish Oats 100% Natural Confectious branded No additives or Preservatives for Porridge & Cooking Baking Toppings 1kg
- Price
- £4.35
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 3y ago

Amisa Organic Gluten-Free Porridge Oats 1kg - Batch Tested High Fibre 100% Recyclable Paper Packaging - Ideal for Breakfast Cooking & Baking Pack of 1
- Price
- £4.74
- Rating
- 4.5/5
- Reviews
- 604
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
31
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
19%
- Amisa31%
- Quaker14%
- Wholefood Earth13%
- Bulk9%
- Morrisons7%
- Nairn's6%
Demand
Gluten Free Oats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Search terms
Top Gluten Free Oats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gluten free oats76K/yr
- gluten free porridge oats13K/yr
- gluten free porridge14K/yr
- organic gluten free oats5K/yr
- gluten free rolled oats4K/yr
- gluten free oats organic3K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten Free Oats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
often gluten free stuff tastes inferior
I hoped I'd ordered oats with a lower glycaemic index than than pinhead oats
NOT GLUTEN FREE
It tastes a little artificial
And have a weird bitter taste
Deeply unpleasant taste
Too milled
l will not buy it again as l am not fond of the soft texture
Texture is chalky
Crazy expensive
Not great value for money
A little more costly than some supermarket oats
no where near the appearance of what was shown
In fact, you get something completely different from what is in the picture
so should not be advertised as gluten free
Love
It is worth every penny for a pure, delicious, and comforting breakfast
Creamy, nutritious and delicious
Delicious Taste
Blends well into protein shakes
This is gluten free
mix well with protein shakes
Good value
Well worth the money
Good value for money
Good quality oats
Quality product
The oats seem of good quality
Great chunky texture
The texture is perfect and its very creamy and tasty
Nice texture
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten Free Oats questions
Answered from the same tracked data.









