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Gluten Free Noodles

Fail

The top 5 brands take 100% of clicks, so Gluten Free Noodles is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£84K/yr154K searches / yr
90-day growth
-47.6%search demand this quarter
Competition
96%top-5 click share · 4 brands · 23 sellers

Flapen Score

Gluten Free Noodles against its category

The dotted line is the Grocery average. Past it, Gluten Free Noodles is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Noodles 154K times last year and spent an estimated £84K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-47.6%
Conversion, latest week
4.9%
Market size, estimated
£84Ka year
Peak month
February3.9× the quietest month
Top search term
gluten free noodles53K searches a year

02 · Price

A sale here is worth £11.23.

Listings sell for £11.23 on average, from £4.38 to £17.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.23 that is £3K to £6K a year per listing.

Average price
£11.23under the $15 to $100 sweet spot
Price range
£4.38–£17.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #18 within Instant Meals & Sides. It carries 108 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
6.3%
Average rank
#18in Instant Meals & Sides
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
6

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Gluten Free Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£67K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Real Naturals78%
  • Itsu9%
  • Tiger Tiger8%
  • Clearspring5%

Demand

Gluten Free Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9×

Search terms

Top Gluten Free Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluten free noodles53K/yr
  • gluten free ramen noodles45K/yr
  • gluten free ramen18K/yr
  • real naturals gluten free ramen noodles15K/yr
  • gluten free noodles ramen6K/yr
  • gluten free instant noodles6K/yr
  • gluten free egg noodles6K/yr
  • gluten free noodles instant5K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nutritional Content12%+0.60

NOT GLUTEN FREE

Frustratingly, these arent gluten free so arent Ceoliac friendly

Not gluten free like pots

Value For Money10%+0.68

on the expensive side

a little pricey

But Expensive

Salt Content7%−0.07

just that they clearly contain lots of salt

Way too salty

The noodles themselves were VERY salty

Taste-Overall7%+1.85

certainly didn't taste of chicken

The taste isn't that impressive either

Tastes like someone dissolved an Oxo cube

Allergies5%−0.06

Incorrect allergen information

May contain wheat so not suitable for coeliacs or other allergies

Love

Nutritional Content23%+0.60

Gluten free

Gluten free noodles

Gluten free snack

Taste-Overall22%+1.85

Taste delicious

they are surprisingly tasty

Lovely peanut taste

Flavor8%−0.03

Chicken Flavour

Amazing flavour

The chicken flavour is really good

Texture/Consistency-Overall7%+0.15

Really good texture and flavour

Ok texture,

Good texture

Cooking Instructions6%+0.29

easy to cook

They cook easily

Easy to prepare

FAQ

Common Gluten Free Noodles questions

Answered from the same tracked data.