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Gluten Free Lady Fingers

Fail

Prices span $1.10–$12.35, mostly outside the sweet spot, so Gluten Free Lady Fingers is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£82K/yr105K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
65%top-5 click share · 14 brands · 44 sellers

Flapen Score

Gluten Free Lady Fingers against its category

The dotted line is the Grocery average. Past it, Gluten Free Lady Fingers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Lady Fingers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Lady Fingers 105K times last year and spent an estimated £82K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
9.8%
Market size, estimated
£82Ka year
Peak month
December4.3× the quietest month
Top search term
lady fingers biscuits for tiramisu20K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £1.10 to £12.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.93 that is £2K to £4K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£1.10–£12.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #246 within Bakery. It carries 209 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
69%
Out of stock, average day
23.1%
Average rank
#246in Bakery
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gluten Free Lady Fingers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

44

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • Gunz21%
  • Tokov16%
  • Generic15%
  • Forno Bonomi10%
  • KoalaKoi9%
  • フードライナー8%

Demand

Gluten Free Lady Fingers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Gluten Free Lady Fingers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lady fingers biscuits for tiramisu20K/yr
  • lady fingers22K/yr
  • savoiardi biscuits15K/yr
  • tiramisu biscuits9K/yr
  • sponge fingers for tiramisu9K/yr
  • ladyfingers for tiramisu5K/yr
  • ladyfingers5K/yr
  • savoiardi5K/yr
  • lady fingers biscuits4K/yr
  • finger biscuits3K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Lady Fingers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.05

They break very easily as they are very thin

They are very thin biscuits

Value For Money10%−0.01

too expensive

Moist/Dry7%−0.02

made the dessert overly soggy

Durability7%−0.02

they always seem to be broken

Broken Biscuits

Texture/Consistency-Overall7%−0.03

The texture was very airy and hollow, which meant it couldnt absorb or hold the coffee properly

Love

Taste-Overall33%+2.98

Great taste

They also taste good straight out of the package with coffee or tea

The biscuits were delicious

Baking20%−0.11

make an excellent tiramisu

Great biscuits

Perfect for making desserts

Quality-Overall13%+0.12

Great quality used in my tiramisu

Good quality

great product

Nutritional Content10%+0.65

Delicious gluten free

Great gluten free alternative

Low Fat ect

Value For Money4%−0.01

Great value

Great value for money

FAQ

Common Gluten Free Lady Fingers questions

Answered from the same tracked data.