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Gluten Free Hamper

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -19.2% this quarter, so Gluten Free Hamper is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£116K/yr185K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
56%top-5 click share · 14 brands · 15 sellers

Flapen Score

Gluten Free Hamper against its category

The dotted line is the Grocery average. Past it, Gluten Free Hamper is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Hamper 185K times last year and spent an estimated £116K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
3.4%
Market size, estimated
£116Ka year
Peak month
December12.9× the quietest month
Top search term
gluten free hamper73K searches a year

02 · Price

A sale here is worth £18.49.

Listings sell for £18.49 on average, from £6.80 to £25.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £18.49 that is £2K to £5K a year per listing.

Average price
£18.49inside the $15 to $100 sweet spot
Price range
£6.80–£25.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #233 within Chocolate Candy. It carries 132 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
81%
Out of stock, average day
13.6%
Average rank
#233in Chocolate Candy
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
132per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gluten Free Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

16%

  • A Amousa28%
  • Hattie's Gifts24%
  • Clermont Bundles10%
  • House of Gifts8%
  • EDEN8%
  • Urban Wellbeing7%
  • Open — no brand owns it (8 brands, 16%)

Demand

Gluten Free Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Gluten Free Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluten free hamper73K/yr
  • gluten free gifts37K/yr
  • gluten free gifts for women14K/yr
  • gluten free treats11K/yr
  • gluten free gift12K/yr
  • gluten free hamper gifts for women12K/yr
  • gluten free hampers8K/yr
  • celiac gifts7K/yr
  • gluten free biscuits gift6K/yr
  • gluten free christmas hamper6K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.13

Not great value

Not worth it

Total Rip-off Avoid At All Costs

Taste-Overall12%−0.09

Scones did not taste like scones

I did not like the scones

Unpleasant taste and smell

Allergies9%−0.08

Not all items are Gluten free - if you have NUTS PEANUT allergies these items aren't for you

Moist/Dry8%−0.04

This was not good Scones too dry and flakes

He said the scones were a little dry

Little dry

Quality-Overall8%−0.01

Very disappointed,expensive for quality and quantity

Love

Gifting Purpose30%+2.38

Thoughtful gift

Birthday Gift

Beautiful gift

Nutritional Content15%+1.17

It's gluten free

Gluten free snacks

Great selection ideal for my gluten free husband for Xmas super quality

Taste-Overall13%−0.09

Delicious biscuits

Great taste on tastebuds

It was delicious

Value For Money7%−0.13

Value for money

Good value

worth it

Quality-Overall6%−0.01

Excellent product

Good quality

Not had any complaints so I assume they're good

FAQ

Common Gluten Free Hamper questions

Answered from the same tracked data.