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Gluten Free Flour

Fail

Demand is soft, at -26.0% this quarter, so Gluten Free Flour is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£77K/yr132K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
61%top-5 click share · 16 brands · 74 sellers

Flapen Score

Gluten Free Flour against its category

The dotted line is the Grocery average. Past it, Gluten Free Flour is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Flour 132K times last year and spent an estimated £77K. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
7.2%
Market size, estimated
£77Ka year
Peak month
February1.7× the quietest month
Top search term
gluten free flour85K searches a year

02 · Price

A sale here is worth £8.14.

Listings sell for £8.14 on average, from £0.75 to £38.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.14 that is £2K to £4K a year per listing.

Average price
£8.14under the $15 to $100 sweet spot
Price range
£0.75–£38.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #112 within Baking Supplies. It carries 324 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
68%
Out of stock, average day
6.9%
Average rank
#112in Baking Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
324per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Gluten Free Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

74

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

19%

  • Doves Farm47%
  • Prestige Food & Wine12%
  • KRISP6%
  • Bob's Red Mill5%
  • Antimo Caputo5%
  • freee5%

Demand

Gluten Free Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Gluten Free Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluten free flour85K/yr
  • doves farm22K/yr
  • gluten free self raising flour10K/yr
  • gluten free plain flour5K/yr
  • gluten free flour self raising3K/yr
  • doves farm flour4K/yr
  • gluten free flour for baking4K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Flour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+1.20

a bit too costly

then supermarket GF bread is expensive

It's expensive

Taste-Overall12%−0.05

Taste not good

Everything I bake tastes like soap powder

Flour tastes of soap

Strength8%−0.06

Product bag very flimsy

Size-Overall8%−0.05

Wasnt expecting the bag to be so small wont be buying it again ok for emergency

Hard Feel8%−0.06

Its very hard so i know its not a husk or anything like that

Love

Baking24%+1.13

Bakes well

Great bread

Fantastic price, great size and most of all perfect for baking etc

Quality-Overall15%+0.23

Really good quality flour at amazing price

High quality flour

Excellent Quality

Value For Money14%+1.20

Definitely worth it

Value for money

Fantastic price

Nutritional Content12%+0.84

Gluten free

Gluten free dough balls were so good I've never bought them again

Really good gluten free flour

Taste-Overall8%−0.05

dear me, the results were incredibly delicious

Well rounded tasty flour

Taste good

FAQ

Common Gluten Free Flour questions

Answered from the same tracked data.