Gluten Free Flour
FailDemand is soft, at -26.0% this quarter, so Gluten Free Flour is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £77K/yr132K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 61%top-5 click share · 16 brands · 74 sellers
Flapen Score
Gluten Free Flour against its category
The dotted line is the Grocery average. Past it, Gluten Free Flour is stronger. Inside it, weaker.
Market
The Gluten Free Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gluten Free Flour 132K times last year and spent an estimated £77K. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £77Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- gluten free flour85K searches a year
02 · Price
A sale here is worth £8.14.
Listings sell for £8.14 on average, from £0.75 to £38.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.14 that is £2K to £4K a year per listing.
- Average price
- £8.14under the $15 to $100 sweet spot
- Price range
- £0.75–£38.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #112 within Baking Supplies. It carries 324 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 68%
- Out of stock, average day
- 6.9%
- Average rank
- #112in Baking Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 324per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Gluten Free Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Doves Farm Gluten Free Self Raising White Flour 1kg
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 10y ago

Doves Farm Plain White Flour 1kg 1000 gram
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 10y ago

Caputo Gluten Free Flour (1kg) - Italian Produce - Alternative to Wheat Flour
- Price
- £8.21
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 6y ago

2 x 1kg gluten free self raising white flour
- Price
- £8.20
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 5y ago

Bobs Red Mill - Gluten Free 1 to 1 Baking Flour 624g Pouch
- Price
- £7.23
- Rating
- 4.6/5
- Reviews
- 2,242
- Age
- 7y ago
Trending
90-day click momentum
Gluten Free Flour Bundle for Doves Farm Free From Gluten Plain White Flour 1kg 2 Pack + Brightdale Kitchen Booklet
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Elephant Atta Medium Chapatti Flour 1.5kg Atta Flour for Roti Naan & Chapattis
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 3y ago

Plain White Flour 1kg (BWFO)
- Price
- £2.61
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 12y ago

Doves Farm Strong Wholemeal Bread Flour 1.5kg
- Price
- £6.41
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 10y ago

Doves Farm Gluten Free Self Raising White Flour 1kg
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 10y ago
Newest
by launch date
Gluten Free Flour Bundle for Doves Farm Free From Gluten Plain White Flour 1kg 2 Pack + Brightdale Kitchen Booklet
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Doves Farm Gluten Free White Bread Flour Refil 1kg | Ideal for Homemade Gluten-Free Loaves Rolls & Pizza Dough | Wheat-Free Baking Mix
- Price
- £7.75
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 6mo ago

by Amazon Self Raising Flour 1.5kg
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 637
- Age
- 2y ago

Freee Bread Flour Selection Pack - 1 x White Bread Flour 1kg & 1 x Brown Bread Flour 1kg - Total 2 Packets - Free from Gluten
- Price
- £8.95
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago

Elephant Atta Medium Chapatti Flour 1.5kg Atta Flour for Roti Naan & Chapattis
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
74
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
19%
- Doves Farm47%
- Prestige Food & Wine12%
- KRISP6%
- Bob's Red Mill5%
- Antimo Caputo5%
- freee5%
Demand
Gluten Free Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Gluten Free Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gluten free flour85K/yr
- doves farm22K/yr
- gluten free self raising flour10K/yr
- gluten free plain flour5K/yr
- gluten free flour self raising3K/yr
- doves farm flour4K/yr
- gluten free flour for baking4K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten Free Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit too costly
then supermarket GF bread is expensive
It's expensive
Taste not good
Everything I bake tastes like soap powder
Flour tastes of soap
Product bag very flimsy
Wasnt expecting the bag to be so small wont be buying it again ok for emergency
Its very hard so i know its not a husk or anything like that
Love
Bakes well
Great bread
Fantastic price, great size and most of all perfect for baking etc
Really good quality flour at amazing price
High quality flour
Excellent Quality
Definitely worth it
Value for money
Fantastic price
Gluten free
Gluten free dough balls were so good I've never bought them again
Really good gluten free flour
dear me, the results were incredibly delicious
Well rounded tasty flour
Taste good
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten Free Flour questions
Answered from the same tracked data.









