Gluten Free Flour
FailDemand is soft, at -26.0% this quarter, so Gluten Free Flour is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £77K/yr132K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 61%top-5 click share · 16 brands · 74 sellers
Flapen Score
Gluten Free Flour against its category
The dotted line is the Grocery average. Past it, Gluten Free Flour is stronger. Inside it, weaker.
Market
The Gluten Free Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gluten Free Flour 132K times last year and spent an estimated £77K. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £77Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- gluten free flour85K searches a year
02 · Price
A sale here is worth £8.14.
Listings sell for £8.14 on average, from £0.75 to £38.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.14 that is £2K to £4K a year per listing.
- Average price
- £8.14under the $15 to $100 sweet spot
- Price range
- £0.75–£38.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #112 within Baking Supplies. It carries 324 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 68%
- Out of stock, average day
- 6.9%
- Average rank
- #112in Baking Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 324per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Gluten Free Flour products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Doves Farm Gluten Free Self Raising White Flour 1kg
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 10y ago

Doves Farm Plain White Flour 1kg 1000 gram
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 10y ago

Caputo Gluten Free Flour (1kg) - Italian Produce - Alternative to Wheat Flour
- Price
- £8.21
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 6y ago

2 x 1kg gluten free self raising white flour
- Price
- £8.20
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 5y ago

Bobs Red Mill - Gluten Free 1 to 1 Baking Flour 624g Pouch
- Price
- £7.23
- Rating
- 4.6/5
- Reviews
- 2,242
- Age
- 7y ago
Trending
estimated 90-day click momentum
Gluten Free Flour Bundle for Doves Farm Free From Gluten Plain White Flour 1kg 2 Pack + Brightdale Kitchen Booklet
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Elephant Atta Medium Chapatti Flour 1.5kg Atta Flour for Roti Naan & Chapattis
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 3y ago

Plain White Flour 1kg (BWFO)
- Price
- £2.61
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 12y ago

Doves Farm Strong Wholemeal Bread Flour 1.5kg
- Price
- £6.41
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 10y ago

Doves Farm Gluten Free Self Raising White Flour 1kg
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 10y ago
Newest
by launch date
Gluten Free Flour Bundle for Doves Farm Free From Gluten Plain White Flour 1kg 2 Pack + Brightdale Kitchen Booklet
- Price
- £9.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Doves Farm Gluten Free White Bread Flour Refil 1kg | Ideal for Homemade Gluten-Free Loaves Rolls & Pizza Dough | Wheat-Free Baking Mix
- Price
- £7.75
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 6mo ago

by Amazon Self Raising Flour 1.5kg
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 637
- Age
- 2y ago

Freee Bread Flour Selection Pack - 1 x White Bread Flour 1kg & 1 x Brown Bread Flour 1kg - Total 2 Packets - Free from Gluten
- Price
- £8.95
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago

Elephant Atta Medium Chapatti Flour 1.5kg Atta Flour for Roti Naan & Chapattis
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
74
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 98%
Open market
19%
- Doves Farm47%
- Prestige Food & Wine12%
- KRISP6%
- Bob's Red Mill5%
- Antimo Caputo5%
- freee5%
Demand
Gluten Free Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Gluten Free Flour search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gluten free flour85K/yr
- doves farm22K/yr
- gluten free self raising flour10K/yr
- gluten free plain flour5K/yr
- gluten free flour self raising3K/yr
- doves farm flour4K/yr
- gluten free flour for baking4K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten Free Flour
We read the reviews and the return reasons for every product selling here.
“a bit too costly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten Free Flour questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









