gluten free chocolate
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great£1.99–£101.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.14avg listing price — sweet spot $15–$100
Review moat
Good782.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£78K£78K/yr · 229K searches
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gluten free chocolate is a £78K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gluten free chocolate market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £227K–£303K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #693
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 24%
- Out of stock
- 6.7%
- Avg brand age
- 44 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
72
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
18%
- merci50%
- GALAXY10%
- Leonidas7%
- Montezuma's Chocolates5%
- Montezuma5%
- merci lovelies5%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
Top gluten free chocolate search terms
- gluten free chocolate110K/yr
- merci chocolate48K/yr
- gluten free chocolates gift box32K/yr
- merci11K/yr
- gluten free chocolates15K/yr
- merci chocolates4K/yr
- merci chocolates gift box5K/yr
- gluten-free chocolate4K/yr
Top gluten free chocolate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Merci Finest Milk Chocolate Box 4 Flavour Varieties Gluten-Free Classic Milk Chocolate Gift Box (Packaging may vary) 250 g (Pack of 1)
merci£5.574.5★1,830 rev
Merci Finest Milk & Dark Chocolate Variety Pack Premium Selection Gluten-Free (Packaging may vary) 400 g (Pack of 1)
merci£9.484.6★879 rev
Merci Finest Milk & Dark Chocolate Box 8 Flavour Varieties Gluten-Free Vegetarian Treats with Gold-Wrapped Bars for Gifting (Packaging may vary) 250 g (Pack of 1)
merci£5.404.4★1,902 rev
Montezumas Happy Birthday Truffle Collection Box Contains 9 Truffles Gluten Free 110g Box
Montezuma's Chocolates£8.385.0★13 rev
Galaxy Dairy Free Chocolate Bar Classic Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Delicious Vegan Snack 100g
GALAXY£1.994.3★545 rev
Newest
by launch date
Montezumas Giant Milk Chocolate Buttons Gluten Free 120g Bag
Montezuma£2.7083 rev
Venchi Mini Blend Murrine Gift Box with 16 Assorted Chocolates 1.66 oz Gluten-Free No Artificial Colours No Preservatives Murrine Collection Gift Idea
Venchi£9.05152 rev
Montezumas Happy Birthday Truffle Collection Box Contains 9 Truffles Gluten Free 110g Box
Montezuma's Chocolates£8.3813 rev
Merci personalised chocolate gift box - Customise your delicacy selection of chocolate mix from Merci chocolate the gift for women and gift for men (675 grams Merci)
your surprise£25.11201 rev
Merci personalised chocolate gift box - Customise your delicacy selection of chocolate mix from Merci chocolate the gift for women and gift for men (400 grams Merci)
your surprise£16.53201 rev
Trending
90-day click momentumMerci personalised chocolate gift box - Customise your delicacy selection of chocolate mix from Merci chocolate the gift for women and gift for men (675 grams Merci)
your surprise£25.114.4★
Merci - Finest Selection Assorti - 6x 675g
merci£101.345.0★
Merci personalised chocolate gift box - Customise your delicacy selection of chocolate mix from Merci chocolate the gift for women and gift for men (400 grams Merci)
your surprise£16.534.4★
Gluten Free Hamper Gift Box with Truffles & Hot Chocolate Set Gift Hamper For Women & Men by EDEN & CO
EDEN£19.153.9★
Montezumas Happy Birthday Truffle Collection Box Contains 9 Truffles Gluten Free 110g Box
Montezuma's Chocolates£8.385.0★
What buyers say about gluten free chocolate
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Excellent vegan chocolates”
“Birthday Gift”
“Lovely good quality chocolates”
“Price is great”
“sublime chocolates”
“Gluten free”
“as the whole bar was eaten within minutes I think I can say this is excellent”
“a special gift, delicious flavours”
“were a good size”
What buyers complain about
“Unpleasant taste and smell”
“Melted lump”
“Not worth it”
“Very, very sweet and not very smooth”
“The box is tiny”
“there really is no flavour even whilst tasting bitter”
“texturely a little weird”
“NOT GLUTEN FREE”
“It tastes of pure sugar”
“bizarre smell”
Common questions
- Is gluten free chocolate profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 25 tracked products. 90-day search growth is -24.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the gluten free chocolate niche?
- 14 brands and 72 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in gluten free chocolate?
- Top complaints mined from reviews: Taste-Overall, Storage Temperature, Value For Money. The return rate is 0.1%.
- When does demand for gluten free chocolate peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.
- What does it cost to enter the gluten free chocolate niche?
- Listings span £1.99–£101.34; the average listing price is £15.14 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.