Gluten Free Chocolate
FailDemand is soft, at -24.7% this quarter, so Gluten Free Chocolate is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £78K/yr229K searches / yr
- 90-day growth
- -24.7%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 72 sellers
Flapen Score
Gluten Free Chocolate against its category
The dotted line is the Grocery average. Past it, Gluten Free Chocolate is stronger. Inside it, weaker.
Market
The Gluten Free Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gluten Free Chocolate 229K times last year and spent an estimated £78K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -24.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £78Ka year
- Peak month
- December8.4× the quietest month
- Top search term
- gluten free chocolate110K searches a year
02 · Price
A sale here is worth £15.14.
Listings sell for £15.14 on average, from £1.99 to £101.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.14 that is £8K to £11K a year per listing.
- Average price
- £15.14inside the $15 to $100 sweet spot
- Price range
- £1.99–£101.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #693 within Chocolate Candy. It carries 783 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 64%
- Out of stock, average day
- 6.7%
- Average rank
- #693in Chocolate Candy
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 783per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Gluten Free Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Merci Finest Milk Chocolate Box 4 Flavour Varieties Gluten-Free Classic Milk Chocolate Gift Box (Packaging may vary) 250 g (Pack of 1)
- Price
- £5.57
- Rating
- 4.5/5
- Reviews
- 1,830
- Age
- 13y ago

Merci Finest Milk & Dark Chocolate Variety Pack Premium Selection Gluten-Free (Packaging may vary) 400 g (Pack of 1)
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 879
- Age
- 8y ago

Merci Finest Milk & Dark Chocolate Box 8 Flavour Varieties Gluten-Free Vegetarian Treats with Gold-Wrapped Bars for Gifting (Packaging may vary) 250 g (Pack of 1)
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 1,902
- Age
- 5y ago

Montezumas Happy Birthday Truffle Collection Box Contains 9 Truffles Gluten Free 110g Box
- Price
- £8.38
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 1y ago

Galaxy Dairy Free Chocolate Bar Classic Dairy Free Vegan Plant-Based Smooth & Creamy Gluten Free Milk Alternative Suitable for Vegans Lactose Free Delicious Vegan Snack 100g
- Price
- £1.99
- Rating
- 4.3/5
- Reviews
- 545
- Age
- 3y ago
Trending
90-day click momentum
Merci personalised chocolate gift box - Customise your delicacy selection of chocolate mix from Merci chocolate the gift for women and gift for men (675 grams Merci)
- Price
- £25.11
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 2y ago

Merci - Finest Selection Assorti - 6x 675g
- Price
- £101.34
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4y ago

Merci personalised chocolate gift box - Customise your delicacy selection of chocolate mix from Merci chocolate the gift for women and gift for men (400 grams Merci)
- Price
- £16.53
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 2y ago

Gluten Free Hamper Gift Box with Truffles & Hot Chocolate Set Gift Hamper For Women & Men by EDEN & CO
- Price
- £19.15
- Rating
- 3.9/5
- Reviews
- 190
- Age
- 2y ago

Montezumas Happy Birthday Truffle Collection Box Contains 9 Truffles Gluten Free 110g Box
- Price
- £8.38
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 1y ago
Newest
by launch date
Montezumas Giant Milk Chocolate Buttons Gluten Free 120g Bag
- Price
- £2.70
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago

Venchi Mini Blend Murrine Gift Box with 16 Assorted Chocolates 1.66 oz Gluten-Free No Artificial Colours No Preservatives Murrine Collection Gift Idea
- Price
- £9.05
- Rating
- 4.2/5
- Reviews
- 152
- Age
- 1y ago

Montezumas Happy Birthday Truffle Collection Box Contains 9 Truffles Gluten Free 110g Box
- Price
- £8.38
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 1y ago

Merci personalised chocolate gift box - Customise your delicacy selection of chocolate mix from Merci chocolate the gift for women and gift for men (675 grams Merci)
- Price
- £25.11
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 2y ago

Merci personalised chocolate gift box - Customise your delicacy selection of chocolate mix from Merci chocolate the gift for women and gift for men (400 grams Merci)
- Price
- £16.53
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
72
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
18%
- merci50%
- GALAXY10%
- Leonidas7%
- Montezuma's Chocolates5%
- Montezuma5%
- merci lovelies5%
- Open — no brand owns it (8 brands, 18%)
Demand
Gluten Free Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
Search terms
Top Gluten Free Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gluten free chocolate110K/yr
- merci chocolate48K/yr
- gluten free chocolates gift box32K/yr
- merci11K/yr
- gluten free chocolates15K/yr
- merci chocolates4K/yr
- merci chocolates gift box5K/yr
- gluten-free chocolate4K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten Free Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unpleasant taste and smell
Taste not great
Tastes cheap and horrible
Melted lump
the chocolate had melted
They were completely melted
Not worth it
The price per kg is definitely high
Overpriced
Very, very sweet and not very smooth
Too much sugar
Far too sweet
The box is tiny
They are small
Chocolates very small
Love
Absolutely delicious
Delicious chocolate
Superb chocolate, delicious
Excellent vegan chocolates
They are vegan
The best vegan treat
Birthday Gift
Great for a gift
Beautiful gift
Lovely good quality chocolates
Good quality
24 pieces great variety selection
Price is great
Excellent value
Value for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten Free Chocolate questions
Answered from the same tracked data.









