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Gluten Free Chocolate

Fail

Demand is soft, at -24.7% this quarter, so Gluten Free Chocolate is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£78K/yr229K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
56%top-5 click share · 14 brands · 72 sellers

Flapen Score

Gluten Free Chocolate against its category

The dotted line is the Grocery average. Past it, Gluten Free Chocolate is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Chocolate 229K times last year and spent an estimated £78K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
2.2%
Market size, estimated
£78Ka year
Peak month
December8.4× the quietest month
Top search term
gluten free chocolate110K searches a year

02 · Price

A sale here is worth £15.14.

Listings sell for £15.14 on average, from £1.99 to £101.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.14 that is £8K to £11K a year per listing.

Average price
£15.14inside the $15 to $100 sweet spot
Price range
£1.99–£101.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #693 within Chocolate Candy. It carries 783 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
64%
Out of stock, average day
6.7%
Average rank
#693in Chocolate Candy
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
783per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gluten Free Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

72

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

18%

  • merci50%
  • GALAXY10%
  • Leonidas7%
  • Montezuma's Chocolates5%
  • Montezuma5%
  • merci lovelies5%
  • Open — no brand owns it (8 brands, 18%)

Demand

Gluten Free Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Gluten Free Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluten free chocolate110K/yr
  • merci chocolate48K/yr
  • gluten free chocolates gift box32K/yr
  • merci11K/yr
  • gluten free chocolates15K/yr
  • merci chocolates4K/yr
  • merci chocolates gift box5K/yr
  • gluten-free chocolate4K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%+0.19

Unpleasant taste and smell

Taste not great

Tastes cheap and horrible

Storage Temperature8%−0.12

Melted lump

the chocolate had melted

They were completely melted

Value For Money6%+0.18

Not worth it

The price per kg is definitely high

Overpriced

Sweetness6%−0.03

Very, very sweet and not very smooth

Too much sugar

Far too sweet

Size-Overall5%−0.04

The box is tiny

They are small

Chocolates very small

Love

Taste-Overall39%+0.19

Absolutely delicious

Delicious chocolate

Superb chocolate, delicious

Vegan/Organic19%+2.49

Excellent vegan chocolates

They are vegan

The best vegan treat

Gifting Purpose9%+1.08

Birthday Gift

Great for a gift

Beautiful gift

Quality-Overall6%+0.27

Lovely good quality chocolates

Good quality

24 pieces great variety selection

Value For Money5%+0.18

Price is great

Excellent value

Value for money

FAQ

Common Gluten Free Chocolate questions

Answered from the same tracked data.