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Gluten Free Bread

Maybe

Returns run at only 0.0% of orders. But products sell for $3.92 on average, outside the sweet spot, so Gluten Free Bread is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£135K/yr195K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
33%top-5 click share · 15 brands · 44 sellers

Flapen Score

Gluten Free Bread against its category

The dotted line is the Grocery average. Past it, Gluten Free Bread is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Bread 195K times last year and spent an estimated £135K. The top 5 brands take 80% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
17.6%
Market size, estimated
£135Ka year
Peak month
October1.3× the quietest month
Top search term
gluten free bread172K searches a year

02 · Price

A sale here is worth £3.92.

Listings sell for £3.92 on average, from £1.44 to £24.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.92 that is £2K to £3K a year per listing.

Average price
£3.92under the $15 to $100 sweet spot
Price range
£1.44–£24.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #12 within Bakery. It carries 238 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
95%
Out of stock, average day
6.1%
Average rank
#12in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
238per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 falling

Sellers

44

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

14%

  • Warburtons44%
  • Schär12%
  • Promise8%
  • Warburtons Ltd8%
  • PROMISE8%
  • Morrisons5%
  • Open — no brand owns it (9 brands, 14%)

Demand

Gluten Free Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Gluten Free Bread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluten free bread172K/yr
  • promise7K/yr
  • free from bread8K/yr
  • warburtons gluten free3K/yr
  • promise bread3K/yr
  • bread gluten free3K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Bread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall11%−0.05

The most disgusting bread Ive ever tasted

everyone's tastes are different

Tastes of nothing

Hard Feel8%−0.08

Far too hard

Not keen very hard

Tough and flavourless

Size-Overall7%

Small in size

slices are very small

tiny

Moist/Dry7%−0.06

It is too dry for me to personally use for a sandwich

A bit dry on their own

Very dry

Value For Money6%+0.44

costly

They are disgracefully expensive

pricey

Love

Taste-Overall24%−0.05

Absolutely Delicious

Much more satisfying taste

Brilliant tastes even better than normal bread

Baking16%+1.50

Nice Cake

Good bread for all sandwiches

best bread

Nutritional Content12%+0.76

Gluten free

Tasty gluten-free bread

These are actually pretty decent for Gluten Free

Quality-Overall9%+0.67

Good quality mix

A very good quality mix

Excellent product

Crispiness6%+0.37

they are light crisp

Love these crisp breads

crunchy

FAQ

Common Gluten Free Bread questions

Answered from the same tracked data.