Gluten Free Bread
MaybeReturns run at only 0.0% of orders. But products sell for $3.92 on average, outside the sweet spot, so Gluten Free Bread is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £135K/yr195K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 33%top-5 click share · 15 brands · 44 sellers
Flapen Score
Gluten Free Bread against its category
The dotted line is the Grocery average. Past it, Gluten Free Bread is stronger. Inside it, weaker.
Market
The Gluten Free Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gluten Free Bread 195K times last year and spent an estimated £135K. The top 5 brands take 80% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
17.6% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 17.6%
- Market size, estimated
- £135Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- gluten free bread172K searches a year
02 · Price
A sale here is worth £3.92.
Listings sell for £3.92 on average, from £1.44 to £24.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.92 that is £2K to £3K a year per listing.
- Average price
- £3.92under the $15 to $100 sweet spot
- Price range
- £1.44–£24.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #12 within Bakery. It carries 238 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 95%
- Out of stock, average day
- 6.1%
- Average rank
- #12in Bakery
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 238per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Gluten Free Bread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Warburtons Gluten Free Tiger Bloomer 400g
- Price
- £3.68
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 8y ago

Warburtons Gluten Free White Loaf 300 g
- Price
- £2.15
- Rating
- 4.3/5
- Reviews
- 387
- Age
- 8y ago

Warburtons Gluten Free Multiseed Loaf 300g
- Price
- £1.98
- Rating
- 4.4/5
- Reviews
- 382
- Age
- 10y ago

Warburtons Gluten Free Multiseed Loaf 300 g
- Price
- £2.17
- Rating
- 4.3/5
- Reviews
- 343
- Age
- 8y ago

Warburtons Gluten Free White Loaf 300g
- Price
- £1.98
- Rating
- 4.2/5
- Reviews
- 299
- Age
- 10y ago
Trending
90-day click momentum
Free From Farmhouse Tiger
- Price
- £2.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Morrisons Free From Brown Loaf 535g
- Price
- £1.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Free From Farmhouse Original White
- Price
- £2.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Promise Gluten Free Halkidiki Olive Bread 400g
- Price
- £4.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Promise Gluten Free Sourdough Rustic White 400g
- Price
- £4.45
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 4mo ago
Newest
by launch date
Free From Farmhouse Tiger
- Price
- £2.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Free From Farmhouse Original White
- Price
- £2.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Promise Gluten Free Halkidiki Olive Bread 400g
- Price
- £4.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Promise Gluten Free Sourdough Rustic White 400g
- Price
- £4.45
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 4mo ago

Promise Gluten Free White Square Rolls 260g
- Price
- £3.87
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
44
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
33%
Top 20: 76%
Open market
14%
- Warburtons44%
- Schär12%
- Promise8%
- Warburtons Ltd8%
- PROMISE8%
- Morrisons5%
- Open — no brand owns it (9 brands, 14%)
Demand
Gluten Free Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Gluten Free Bread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gluten free bread172K/yr
- promise7K/yr
- free from bread8K/yr
- warburtons gluten free3K/yr
- promise bread3K/yr
- bread gluten free3K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten Free Bread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The most disgusting bread Ive ever tasted
everyone's tastes are different
Tastes of nothing
Far too hard
Not keen very hard
Tough and flavourless
Small in size
slices are very small
tiny
It is too dry for me to personally use for a sandwich
A bit dry on their own
Very dry
costly
They are disgracefully expensive
pricey
Love
Absolutely Delicious
Much more satisfying taste
Brilliant tastes even better than normal bread
Nice Cake
Good bread for all sandwiches
best bread
Gluten free
Tasty gluten-free bread
These are actually pretty decent for Gluten Free
Good quality mix
A very good quality mix
Excellent product
they are light crisp
Love these crisp breads
crunchy
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten Free Bread questions
Answered from the same tracked data.









