How competitive is the Gluten Free Biscuits niche on Amazon United Kingdom?

17 brands and 58 sellers compete in Gluten Free Biscuits on Amazon United Kingdom. The top 5 Gluten Free Biscuits products take 34% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Gluten Free Biscuits?

Gluten Free Biscuits buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Gluten Free Biscuits niche?

Gluten Free Biscuits sells for £8.50 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.98–£23.62. The average incumbent carries 185 reviews — the moat a new listing must climb.

Gluten Free Biscuits

Gluten Free Biscuits shows low returns (0.0%), but soft demand (-11.9% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Gluten Free Biscuits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gluten Free Biscuits is a £231K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Gluten Free Biscuits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.9% over the last 90 days and 9.6% of searches end in a purchase.

£231K

revenue / yr

Units sold / yr40K

Search volume / yr-11.9%283K

Conversion rate9.6%

Avg price£8.50

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers17 · 58

Top-5 product click share34%

Open market14%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 51 products

Top Gluten Free Biscuits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McVities Gluten Free Hobnobs Biscuits 150g

Price: £1.77
Rating: 4.5/5
Reviews: 365
Age: 9y ago

Nairns Oat Biscuit Breaks - Gluten Free Variety Pack - Healthy Snacks - Biscuits Chunky Oat Bisc.: Choc Chip Stem Ginger Fruit Caramelised Bisc. Dark Choc Coconut Blueberry & Raspberry - 6 Pack

Price: £13.83
Rating: 4.7/5
Reviews: 205
Age: 3y ago

Nairns Gluten Free Variety Pack Oat Biscuit Breaks Flavors inc. Chocolate Chip Fruit Caramelised Biscuit Moments. Pack of 16 (3 Biscuits Per Pack)

Price: £12.91
Rating: 4.7/5
Reviews: 119
Age: 2y ago

Nairns Gluten Free Biscuit Breaks Chunky Oats Dark

Price: £2.09
Rating: 4.5/5
Reviews: 160
Age: 8y ago

Nairns Oat Biscuits - Pick Any 10 - Gluten-Free & Non Gluten-Free Variety Pack Biscuits - Healthy Snacks - Assorted Flavours: Chocolate Chip Cheese Salted Caramel & More

Price: £17.65
Rating: 4.8/5
Reviews: 248
Age: 3y ago

Newest

by launch date

Walkers Gluten Free Biscuits All Butter and Chocolate Chip Shortbread Rounds Pack of 2

Price: £9.69
Rating: 4.4/5
Reviews: 37
Age: 8mo ago

Gluten Free Biscuits Hamper - Contains 13x items (29xTotal). Gluten Free Walkers Shortbread & Nairns Biscuit Breaks. Coeliac Gifts Set. Suitable Present For Celiacs or Anyone Following A GF Diet.

Price: £16.90
Rating: 4.1/5
Reviews: 29
Age: 1y ago

Nairns Gluten Free Variety Pack Oat Biscuit Breaks Flavors inc. Chocolate Chip Fruit Caramelised Biscuit Moments. Pack of 16 (3 Biscuits Per Pack)

Price: £12.91
Rating: 4.7/5
Reviews: 119
Age: 2y ago

Nairns Gluten Free Chocolate Chip Oat Biscuit Breaks Pack of 48 (3 Biscuits Per Pack)

Price: £23.62
Rating: 4.4/5
Reviews: 54
Age: 3y ago

Nairns Oat Biscuit Breaks - Variety Pack - Gluten-Free Oat Biscuits - Healthy Snacks - 3 Flavours: Choc Chip Fruit & Caramelised Biscuit Moments - Pack of 48 (3 Biscuits per Pack)

Price: £23.23
Rating: 4.6/5
Reviews: 68
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

34%

Top 20: 74%

Open market

12%

Nairn's65%
McVitie's12%
Walkers3%
A Amousa3%
Schär3%
Mrs Crimbles2%
Open — no brand owns it (11 brands, 12%)

Gluten Free Biscuits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume283KCVR9.6%Products51Brands17Top 5 Brands86%OOS Rate1.0%Rating4.5★Reviews185Avg BSR#110

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Gluten Free Biscuits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gluten free biscuits181K/yr -11.3%7.5% conv.
nairns34K/yr +4.5%17.0% conv.
nairns oat biscuits28K/yr -24.6%4.3% conv.
nairns gluten free biscuits17K/yr -32.9%4.1% conv.
nairns gluten free6K/yr -2.2%6.3% conv.
gluten free biscuits individually wrapped5K/yr -3.1%4.8% conv.
nairn5K/yr -14.6%14.6% conv.
nairns biscuits3K/yr -14.6%6.3% conv.
nairns chocolate chip oat biscuits3K/yr +9.3%4.0% conv.

What reviews say buyers love and hate about Gluten Free Biscuits

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall31%

“Delicious and great for a snack”

Value For Money11%

“Excellent value for money”

Baking10%

“Perfect for Baking or Snacking”

Nutritional Content10%

“Gluten free”

Flavor8%

“Very consistent with their flavours and texture too”

What buyers complain about

65% of reviews

Taste-Overall16%

“Odd taste”

Value For Money10%

“Not quite as cheap as when supermarkets have them on offer”

Moist/Dry6%

“The coconut wasnt moist at all”

Sweetness6%

“Far too sweet for me”

Stale/Rotten/Spoiled6%

“Rip off”

Common Gluten Free Biscuits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gluten Free Biscuits 55/100 on Amazon United Kingdom — Worth a look. The niche generates £231K/yr across 51 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -11.9% over the last 90 days.