Gluten Free Biscuits
MaybeReturns run at only 0.0% of orders. But demand is soft, at -11.9% this quarter, so Gluten Free Biscuits is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £231K/yr283K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 34%top-5 click share · 17 brands · 58 sellers
Flapen Score
Gluten Free Biscuits against its category
The dotted line is the Grocery average. Past it, Gluten Free Biscuits is stronger. Inside it, weaker.
Market
The Gluten Free Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gluten Free Biscuits 283K times last year and spent an estimated £231K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £231Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- gluten free biscuits181K searches a year
02 · Price
A sale here is worth £8.50.
Listings sell for £8.50 on average, from £0.98 to £23.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £8.50 that is £4K to £6K a year per listing.
- Average price
- £8.50under the $15 to $100 sweet spot
- Price range
- £0.98–£23.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #110 within Bakery. It carries 185 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 82%
- Out of stock, average day
- 1.0%
- Average rank
- #110in Bakery
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 185per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Gluten Free Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McVities Gluten Free Hobnobs Biscuits 150g
- Price
- £1.77
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 9y ago

Nairns Oat Biscuit Breaks - Gluten Free Variety Pack - Healthy Snacks - Biscuits Chunky Oat Bisc.: Choc Chip Stem Ginger Fruit Caramelised Bisc. Dark Choc Coconut Blueberry & Raspberry - 6 Pack
- Price
- £13.83
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 3y ago

Nairns Gluten Free Variety Pack Oat Biscuit Breaks Flavors inc. Chocolate Chip Fruit Caramelised Biscuit Moments. Pack of 16 (3 Biscuits Per Pack)
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 119
- Age
- 2y ago

Nairns Gluten Free Biscuit Breaks Chunky Oats Dark
- Price
- £2.09
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 8y ago

Nairns Oat Biscuits - Pick Any 10 - Gluten-Free & Non Gluten-Free Variety Pack Biscuits - Healthy Snacks - Assorted Flavours: Chocolate Chip Cheese Salted Caramel & More
- Price
- £17.65
- Rating
- 4.8/5
- Reviews
- 248
- Age
- 3y ago
Trending
90-day click momentum
NAIRNS OATCAKES Dark Chocolate Chip Oat Biscuit 200g (PACK OF 1)
- Price
- £3.13
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 15y ago

Nairns Fair Trade Cheese Oatcakes 200g
- Price
- £1.47
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 15y ago

McVities Gluten Free Hobnobs Biscuits 150g
- Price
- £1.77
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 9y ago

Nairns Fruit And Seed Oatcakes 230g
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 10y ago

Nairns Fine Oatcake Crackers 218 g
- Price
- £1.11
- Rating
- 4.5/5
- Reviews
- 371
- Age
- 17y ago
Newest
by launch date
Walkers Gluten Free Biscuits All Butter and Chocolate Chip Shortbread Rounds Pack of 2
- Price
- £9.69
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 8mo ago

Gluten Free Biscuits Hamper - Contains 13x items (29xTotal). Gluten Free Walkers Shortbread & Nairns Biscuit Breaks. Coeliac Gifts Set. Suitable Present For Celiacs or Anyone Following A GF Diet.
- Price
- £16.90
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago

Nairns Gluten Free Variety Pack Oat Biscuit Breaks Flavors inc. Chocolate Chip Fruit Caramelised Biscuit Moments. Pack of 16 (3 Biscuits Per Pack)
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 119
- Age
- 2y ago

Nairns Gluten Free Chocolate Chip Oat Biscuit Breaks Pack of 48 (3 Biscuits Per Pack)
- Price
- £23.62
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 3y ago

Nairns Oat Biscuit Breaks - Variety Pack - Gluten-Free Oat Biscuits - Healthy Snacks - 3 Flavours: Choc Chip Fruit & Caramelised Biscuit Moments - Pack of 48 (3 Biscuits per Pack)
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
58
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
34%
Top 20: 74%
Open market
12%
- Nairn's65%
- McVitie's12%
- Walkers3%
- A Amousa3%
- Schär3%
- Mrs Crimbles2%
- Open — no brand owns it (11 brands, 12%)
Demand
Gluten Free Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Gluten Free Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gluten free biscuits181K/yr
- nairns34K/yr
- nairns oat biscuits28K/yr
- nairns gluten free biscuits17K/yr
- nairns gluten free6K/yr
- gluten free biscuits individually wrapped5K/yr
- nairn5K/yr
- nairns biscuits3K/yr
- nairns chocolate chip oat biscuits3K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten Free Biscuits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Odd taste
Dry and tasteless
Tastes like bi carb
Not quite as cheap as when supermarkets have them on offer
they have been getting a little more expensive
A bit pricey
The coconut wasnt moist at all
Dry and tasteless
I found them a bit dry
Far too sweet for me
This has little taste apart from sweetness
Rip off
the biscuits were stale
Love
Delicious and great for a snack
Delicious snack
Good taste
Excellent value for money
Good price
Excellent value for money
Perfect for Baking or Snacking
These oatcakes are wonderful
Perfect biscuits all good
Gluten free
Great GF Snack
Gluten free snack
Very consistent with their flavours and texture too
Good choice of flavours at a decent price
Great flavour
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten Free Biscuits questions
Answered from the same tracked data.









