Gluten Free Beer
PassGluten Free Beer scores 66 out of 100, a Pass. Shoppers spend $77K a year here, search demand grew +59.2% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 66 / 100Top 2% of 2,976 Grocery niches · +20 vs the category median of 4666
- Market size
- £77K/yr89K searches / yr
- 90-day growth
- +59.2%search demand this quarter
- Competition
- 41%top-5 click share · 24 brands · 50 sellers
Flapen Score
Gluten Free Beer against its category
The dotted line is the Grocery average. Past it, Gluten Free Beer is stronger. Inside it, weaker.
Market
The Gluten Free Beer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gluten Free Beer 89K times last year and spent an estimated £77K. The top 5 brands take 52% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +59.2%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £77Ka year
- Peak month
- July3.5× the quietest month
- Top search term
- gluten free beer64K searches a year
02 · Price
A sale here is worth £17.90.
Listings sell for £17.90 on average, from £5.03 to £38.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £17.90 that is £2K to £4K a year per listing.
- Average price
- £17.90inside the $15 to $100 sweet spot
- Price range
- £5.03–£38.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #225 within Beer, Wine & Spirits. It carries 312 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 85%
- Out of stock, average day
- 6.9%
- Average rank
- #225in Beer, Wine & Spirits
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 312per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Gluten Free Beer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PERONI NASTRO AZZURRO Gluten-Free Beer 5.1% ABV - 24 x 33cl Bottles - Italys Iconic Beer | Citrus Aromatic Notes | Clean Crisp Refreshing Finish | Endorsed by the Italian Coeliac Association
- Price
- £28.15
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 9y ago

Butcombe Brewery Gold Gluten Free Golden Ale Beer Bottles Vegan Friendly Part Bitter Part Sweet 100% Refreshing 8 x 500ml packaging may vary
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

Peroni Nastro Azzurro Gluten Free Bottles 4 x 330ml
- Price
- £6.81
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 4y ago

Stella Artois Gluten Free Lager Beer Bottles 24 x 330ml
- Price
- £28.76
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 2y ago

Old Speckled Hen Gluten Free Beer 8 x 500ml Bottles Pale Ale
- Price
- £14.84
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 3y ago
Trending
90-day click momentum
Cruzcampo 10x440ml Cans
- Price
- £8.51
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 2y ago

Daura DAMM British Gluten Free Lager 330ml Cans ABV 5.4% (12 Pack)
- Price
- £29.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

Skinny Lager Premium Beer Cans 24 x 330ml | Low Calorie Lager | Gluten Free Vegan & Keto Friendly | 3.4% ABV | 76 Calories Per Can
- Price
- £27.81
- Rating
- 4.4/5
- Reviews
- 3,205
- Age
- 6y ago

Infinite Session IPA - Alcohol Free Beer - 12 x 330 ml Cans of Non Alcoholic IPA - Gluten Free Vegan 35 Calories per Can - Award Winning Craft Beer - Brewed in UK
- Price
- £9.53
- Rating
- 4.1/5
- Reviews
- 502
- Age
- 7y ago

JUBEL Mixed Gift Pack With Branded Glass (6x330ml) - Perfect Beer Gift - Award Winning & Gluten Free - Vegan & Low Calorie - Dangerously Refreshing Fruit Lager - Craft Beer Gift Set
- Price
- £23.49
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 2y ago
Newest
by launch date
All the Brummies Mixed Case Gluten Free Beer Vegan Craft Beer Gift Pack 12x330ml Selection of Birmingham-Brewed Gluten Free Beers & Stout
- Price
- £24.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Daura DAMM British Gluten Free Lager 330ml Cans ABV 5.4% (12 Pack)
- Price
- £29.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

San Miguel Especial Gluten Free Lager Beer 4 x 330 ml bottle
- Price
- £5.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Butcombe Brewery Gold Gluten Free Golden Ale Beer Bottles Vegan Friendly Part Bitter Part Sweet 100% Refreshing 8 x 500ml packaging may vary
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

JUBEL Mixed Gift Pack With Branded Glass (6x330ml) - Perfect Beer Gift - Award Winning & Gluten Free - Vegan & Low Calorie - Dangerously Refreshing Fruit Lager - Craft Beer Gift Set
- Price
- £23.49
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
50
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
41%
Top 20: 87%
Open market
42%
- STELLA ARTOIS13%
- Peroni Nastro Azzurro12%
- Peroni11%
- BUTCOMBE8%
- Skinny Brands8%
- Old Speckled Hen6%
Demand
Gluten Free Beer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Gluten Free Beer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gluten free beer64K/yr
- gluten free lager14K/yr
- gluten free peroni5K/yr
- gluten free beer uk3K/yr
- peroni gluten free3K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten Free Beer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
can not taste the difference between normal
the taste is a bit flat
Chemically fruit kind of taste very off-putting
A genuinely nasty flavour
Fruity and gross
Avoid - quite unpleasant flavour
NOT GLUTEN FREE
Unfortunately the drink contained too much wheat, barley, or gluten than was good for my health and I finished up pouring the last two cans down the drain
It's not gluten free
Waste of money
Total waste of time and money
Its not Gluten free at all check the ingredients
Love
Ok alcohol free
It's drinkable
Great alcohol free product
the addition of some decent taste
Tastes nice very refreshing chilled
Great taste
Great value
for the price its ok
Great Deal
It say gluten free
Perfect for diabetics
Great value, great calorie count
As expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten Free Beer questions
Answered from the same tracked data.









