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Gluten Free Beer

Pass

Gluten Free Beer scores 66 out of 100, a Pass. Shoppers spend $77K a year here, search demand grew +59.2% this quarter, and returns run at 0.3% of orders.

Flapen Score
66
66 / 100
Top 2% of 2,976 Grocery niches · +20 vs the category median of 46
Market size
£77K/yr89K searches / yr
90-day growth
+59.2%search demand this quarter
Competition
41%top-5 click share · 24 brands · 50 sellers

Flapen Score

Gluten Free Beer against its category

The dotted line is the Grocery average. Past it, Gluten Free Beer is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Beer 89K times last year and spent an estimated £77K. The top 5 brands take 52% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+59.2%
Conversion, latest week
4.8%
Market size, estimated
£77Ka year
Peak month
July3.5× the quietest month
Top search term
gluten free beer64K searches a year

02 · Price

A sale here is worth £17.90.

Listings sell for £17.90 on average, from £5.03 to £38.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £17.90 that is £2K to £4K a year per listing.

Average price
£17.90inside the $15 to $100 sweet spot
Price range
£5.03–£38.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #225 within Beer, Wine & Spirits. It carries 312 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
85%
Out of stock, average day
6.9%
Average rank
#225in Beer, Wine & Spirits
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
312per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Gluten Free Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

50

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

41%

Top 20: 87%

Open market

42%

  • STELLA ARTOIS13%
  • Peroni Nastro Azzurro12%
  • Peroni11%
  • BUTCOMBE8%
  • Skinny Brands8%
  • Old Speckled Hen6%

Demand

Gluten Free Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Gluten Free Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluten free beer64K/yr
  • gluten free lager14K/yr
  • gluten free peroni5K/yr
  • gluten free beer uk3K/yr
  • peroni gluten free3K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+0.24

can not taste the difference between normal

the taste is a bit flat

Chemically fruit kind of taste very off-putting

Flavor10%−0.15

A genuinely nasty flavour

Fruity and gross

Avoid - quite unpleasant flavour

Nutritional Content8%−0.05

NOT GLUTEN FREE

Unfortunately the drink contained too much wheat, barley, or gluten than was good for my health and I finished up pouring the last two cans down the drain

It's not gluten free

Natural Resource Wastage6%−0.08

Waste of money

Total waste of time and money

Ingredients-Overall6%−0.08

Its not Gluten free at all check the ingredients

Love

Alcohol Flavor41%+3.22

Ok alcohol free

It's drinkable

Great alcohol free product

Taste-Overall22%+0.24

the addition of some decent taste

Tastes nice very refreshing chilled

Great taste

Value For Money13%+0.85

Great value

for the price its ok

Great Deal

Nutritional Content7%−0.05

It say gluten free

Perfect for diabetics

Great value, great calorie count

Advertised Vs Actual Product2%+0.10

As expected

FAQ

Common Gluten Free Beer questions

Answered from the same tracked data.