gluten free bars
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Good£836K£836K/yr · 579K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,691.31avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.69–£26.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gluten free bars is a £836K/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gluten free bars market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- £797K–£996K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
182
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
0%
- Nakd55%
- Nature Valley44%
- Free From Direct1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.Peak months: Mar, May, Jun · busiest ÷ quietest = 6.9×
Top gluten free bars search terms
- nakd bars150K/yr
- nature valley bars124K/yr
- naked bars57K/yr
- nature valley protein bars46K/yr
- nature valley58K/yr
- nakd46K/yr
- nakd protein bars36K/yr
- nakd bar12K/yr
- naked bar10K/yr
- healthy snack bars8K/yr
Top gluten free bars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nakd Blueberry Muffin Natural Fruit & Nut Bars - Vegan - Gluten Free - Healthy Snack 35 g (Pack of 18)
Nakd£7.204.6★3,616 rev
Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g
Nature Valley£10.824.7★4,513 rev
Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)
Nakd£10.604.5★1,216 rev
nakd. Variety pack - Raw fruit & nut bars - 100% natural ingredients - No added sugar - Vegan - Gluten free - 18 x 35g bars - 630g
Nakd£10.524.5★6,224 rev
Nature Valley Crunchy Granola Bars Oats n Honey 40 Pack 2 Bars Per Pack
Nature Valley£9.124.7★2,837 rev
Newest
by launch date
Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g x 3
Nakd£2.42121 rev
nakd. Fruit & Fibre bars - Apple & Cinnamon - High in fibre - 100% Natural ingredients - No added sugar - Vegan - 16 x 44g bars - 704g
Nakd£10.58235 rev
nakd. Variety pack - Protein bars - 7g Plant-based protein - 100% natural ingredients - No added sugar - Vegan - 16 x 45g bars - 720g
Nakd£13.471,116 rev
Nakd 24 bars Variety Mixed Case - Fruit And Nut 24 x 35-45g - Breakfast Food - Vegan Dairy Free Wheat Free Gluten Free - Raw
Free From Direct£21.20274 rev
Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)
Nakd£10.601,216 rev
Trending
90-day click momentum
Nakd Salted Caramel Natural Fruit & Nut Bars - Vegan - Healthy Snack - Gluten Free - 35g x 18 bars
Nakd£7.654.5★
Nakd Berry Delight Natural Fruit & Nut Bars - Vegan - Healthy Snack - Gluten Free 35 g (Multipack case 48 Bars)
Nakd£20.424.9★
Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g x 3
Nakd£2.424.4★
Nakd Nudies Blueberry Muffin
Nakd£2.554.5★
Nakd Blueberry Muffin Natural Fruit & Nut Bars - Vegan - Gluten Free - Healthy Snack 35 g (Pack of 18)
Nakd£7.204.6★
What buyers say about gluten free bars
What buyers praise and complain about, mined from review topics.What buyers love
“tasty snack”
“Excellent Value”
“This bar of protein is good for you”
“Good healthy product”
“Good quality, and arrived on time”
“Great flavour”
“I love these for a sweet snack”
“Crispy treat”
“As advertised”
“not too chewy”
What buyers complain about
“Not tasty”
“far too pricey”
“They arent too sweet as no added sugar”
“Very dry”
“Low in protein though”
“not advertised as such”
“mostly peanut which is not my favourite flavour”
“and the texture was quite rubbery”
“made me constipated”
“Something changed, not for the better”
Common questions
- Is gluten free bars profitable to sell on Amazon United Kingdom?
- The niche generates £836K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the gluten free bars niche?
- 3 brands and 182 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gluten free bars?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- When does demand for gluten free bars peak?
- Demand peaks in Mar–May–Jun; the busiest month runs 6.9× the quietest.
- What does it cost to enter the gluten free bars niche?
- Listings span £1.69–£26.19; the average listing price is £9.96 (sweet spot $15–$100). The average incumbent carries 1,691 reviews — the moat a new listing must climb.