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Gluten Free Bars

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Gluten Free Bars is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£836K/yr579K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
45%top-5 click share · 3 brands · 182 sellers

Flapen Score

Gluten Free Bars against its category

The dotted line is the Grocery average. Past it, Gluten Free Bars is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Bars 579K times last year and spent an estimated £836K. All 3 brands take every click. Demand peaks in Mar–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.

Searches, last 12 months
579K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
14.5%
Market size, estimated
£836Ka year
Peak month
June6.9× the quietest month
Top search term
nakd bars150K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £1.69 to £26.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £9.96 that is £25K to £30K a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£1.69–£26.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£25K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Breakfast Bars. It carries 1,691 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Breakfast Bars
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,691per listing
Listings tracked
36

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Gluten Free Bars products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

182

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 86%

Open market

0%

  • Nakd55%
  • Nature Valley44%
  • Free From Direct1%

Demand

Gluten Free Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun · busiest ÷ quietest = 6.9×

Search terms

Top Gluten Free Bars search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nakd bars150K/yr
  • nature valley bars124K/yr
  • naked bars57K/yr
  • nature valley protein bars46K/yr
  • nature valley58K/yr
  • nakd46K/yr
  • nakd protein bars36K/yr
  • nakd bar12K/yr
  • naked bar10K/yr
  • healthy snack bars8K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Bars

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not tasty”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Gluten Free Bars questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data