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Gluten Free Bars

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Gluten Free Bars is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£836K/yr579K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
45%top-5 click share · 3 brands · 182 sellers

Flapen Score

Gluten Free Bars against its category

The dotted line is the Grocery average. Past it, Gluten Free Bars is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Free Bars 579K times last year and spent an estimated £836K. All 3 brands take every click. Demand peaks in Mar–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.

Searches, last 12 months
579K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
14.5%
Market size, estimated
£836Ka year
Peak month
June6.9× the quietest month
Top search term
nakd bars150K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £1.69 to £26.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £9.96 that is £25K to £30K a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£1.69–£26.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£25K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Breakfast Bars. It carries 1,691 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Breakfast Bars
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,691per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Gluten Free Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

182

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

0%

  • Nakd55%
  • Nature Valley44%
  • Free From Direct1%

Demand

Gluten Free Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun · busiest ÷ quietest = 6.9×

Search terms

Top Gluten Free Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nakd bars150K/yr
  • nature valley bars124K/yr
  • naked bars57K/yr
  • nature valley protein bars46K/yr
  • nature valley58K/yr
  • nakd46K/yr
  • nakd protein bars36K/yr
  • nakd bar12K/yr
  • naked bar10K/yr
  • healthy snack bars8K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+1.02

Not tasty

Not my taste

Taste has changed

Value For Money9%+1.87

far too pricey

Over priced

Expensive

Sweetness6%−0.02

They arent too sweet as no added sugar

lots of sugar

A bit too sweet

Moist/Dry6%−0.04

Very dry

drier than I would've liked

as the bars are very dry they are hard to swallow

Nutritional Content5%+0.25

Low in protein though

There is less protein than typical bars

Ridiculously high calories per bar

Love

Taste-Overall35%+1.02

tasty snack

Delicious and Healthy

Absolutely delicious

Value For Money19%+1.87

Excellent Value

Good price

good value

Nutritional Content8%+0.25

This bar of protein is good for you

made with relatively healthy ingredients

Gluten free

Health Benefits-Overall6%+0.61

Good healthy product

Healthy snack

Delicious and Healthy

Quality-Overall5%+0.40

Good quality, and arrived on time

the quality has been consistent with every order

Excellent product

FAQ

Common Gluten Free Bars questions

Answered from the same tracked data.