Gluten Free
MaybeReturns run at only 0.0% of orders. But products sell for $4.86 on average, outside the sweet spot, so Gluten Free is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,976 Grocery niches · +17 vs the category median of 4663
- Market size
- £580K/yr1.3M searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 33%top-5 click share · 32 brands · 117 sellers
Flapen Score
Gluten Free against its category
The dotted line is the Grocery average. Past it, Gluten Free is stronger. Inside it, weaker.
Market
The Gluten Free market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gluten Free 1.3M times last year and spent an estimated £580K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £580K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £580Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- gluten free1.1M searches a year
02 · Price
A sale here is worth £4.86.
Listings sell for £4.86 on average, from £0.98 to £25.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £4.86 that is £4K to £5K a year per listing.
- Average price
- £4.86under the $15 to $100 sweet spot
- Price range
- £0.98–£25.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #261 within Bakery. It carries 479 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 98%
- Out of stock, average day
- 1.8%
- Average rank
- #261in Bakery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 479per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Gluten Free products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kikkoman Tamari Gluten Free Soy Sauce 1 L
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 12y ago

Tim Tam Gluten Free Original 150g
- Price
- £2.65
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago

Gluten Free Ramen Noodles Plain ramen noodles. Restaurant grade. Gluten free pasta Japanese ramen Gluten Free Super noodles from brown rice 10 x 59g (10 Pack)
- Price
- £17.21
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 2y ago

Rosie & Jim Crispy Shredded Chicken Gluten Free 380g
- Price
- £4.10
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago
Trending
90-day click momentum
Morrisons The Best Gluten Free Cajun Style Chicken & Sweet Pepper Pizz
- Price
- £4.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

LEON Hash Brown Bites 340g 5 veg Potato Cauliflower Onion Cabbage Parsnip Gluten-free High-fibre Vegetarian Frozen For airfryer/oven
- Price
- £3.15
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

Morrisons Free from Pepperoni Pizza Gluten Free Pizza 310g
- Price
- £2.69
- Rating
- 4.2/5
- Reviews
- 113
- Age
- 2y ago

Rosie & Jim Gluten Free Southern Fried Goujon 400g
- Price
- £4.10
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 8mo ago
Newest
by launch date
Morrisons The Best Gluten Free Cajun Style Chicken & Sweet Pepper Pizz
- Price
- £4.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Rosie & Jim Gluten Free Southern Fried Goujon 400g
- Price
- £4.10
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 8mo ago

Delicio Gluten Free Garlic Baguette 170g
- Price
- £2.55
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 1y ago

Yutaka Organic Tamari Soy Sauce 150ml | Naturally Brewed Japanese Soy Sauce | Premium Gluten-Free & Vegan Seasoning | Rich Umami Flavor for Sushi Stir-Fries Marinades & Dressings
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Rosie & Jim Crispy Shredded Chicken Gluten Free 380g
- Price
- £4.10
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
117
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
33%
Top 20: 67%
Open market
48%
- Kikkoman17%
- Nairn's9%
- Rosie & Jim9%
- Schär7%
- Tim Tam6%
- Real Naturals4%
Demand
Gluten Free search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Gluten Free search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gluten free1.1M/yr
- gluten free soy sauce33K/yr
- gluten free food36K/yr
- tamari25K/yr
- gluten free foods9K/yr
- gluten-free6K/yr
- tamari soy sauce7K/yr
- gluten free tim tams7K/yr
- tamari sauce4K/yr
- tim tams gluten free3K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten Free
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste absolutely awful
Taste slightly different to the normal
Taste has changed
on the expensive side
a little pricey
expensive for what they are
Not a lot of choice for gluten-free snacks
alot of free from foods have not been good
Low content protein - only 10g
Too salty for me
It is quite salty I think
Very salty
Not as good as usual
Low quality ramen
just not as good as they could
Love
Absolutely delicious
Yummy biscuits
the taste is good and versatile
Excellent value
good value
Good price
made with relatively healthy ingredients
Gluten free snack
Gluten free
the quality has been consistent
Great variety
Excellent product
Love the crunch
Tasty, fresh crispy
Fresh crispy biscuits
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten Free questions
Answered from the same tracked data.









