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Glass Cleaner

Fail

The top 5 products take 100% of clicks, so Glass Cleaner is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£627K/yr642K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 66 sellers

Flapen Score

Glass Cleaner against its category

The dotted line is the Grocery average. Past it, Glass Cleaner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Cleaner 642K times last year and spent an estimated £627K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £627K a year.

Searches, last 12 months
642K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
20.7%
Market size, estimated
£627Ka year
Peak month
September2.1× the quietest month
Top search term
glass cleaner242K searches a year

02 · Price

A sale here is worth £4.72.

Listings sell for £4.72 on average, from £0.80 to £10.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At £4.72 that is £118K to £142K a year per listing.

Average price
£4.72under the $15 to $100 sweet spot
Price range
£0.80–£10.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
25,000–30,000
Revenue per listing a year
£118K–£142K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Household Cleaners. It carries 3,890 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Household Cleaners
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,890per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Glass Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£94K£188K£282K£376K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Elbow Grease52%
  • Method26%
  • Mr Muscle16%
  • Windolene6%
  • Open — no brand owns it (0%)

Demand

Glass Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Glass Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass cleaner242K/yr
  • glass cleaner spray93K/yr
  • window cleaner spray54K/yr
  • mirror cleaner38K/yr
  • windolene34K/yr
  • method glass cleaner26K/yr
  • mr muscle window and glass cleaner22K/yr
  • windowlean16K/yr
  • elbow grease glass cleaner14K/yr
  • windolene spray16K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning22%+1.59

looking worse than before cleaning

Probably the worst glass cleaner I've ever bought

I hate cleaning windows

Functionality-Overall20%−0.15

it doesn't work

Leaves streaks on windows

Not effective

Smell15%+0.25

very faint smell so not to strong highly recommend

No scent

Smells and sprays out all over

Stain Resistance8%−0.04

Left my shower screen smeared despite polishing with cloth for ages

It left awful smudges

Mirrors left with smears

Quality-Overall8%0.00

Cheap and decent product

Not the best

Very poor quality

Love

Ease Of Cleaning33%+1.59

Good cleaner

Good cleaning product

Good value and cleans well

Value For Money19%+1.48

good value for money

Fantastic price

Excellent value for money

Quality-Overall11%0.00

The bottle is well made

Excellent product

Yes the older brand is reliable

Smell9%+0.25

It's has quite a strong scent to it

great scent

A nice fresh smell

Efficiency6%−0.02

Surprisingly effective

Works well

Jet to fine a window cleaner that really works

Return

0.1% Return rate 6% Fixable by listing

Leak-Proof81%▆█▇▇▅▇
Advertised Vs Actual Product6%▁▁█▁█▁
Ease Of Use4%▁▁▁█▅▁
Value For Money2%▁▁▁▁▁█

For an expensive product not good results

Moist/Dry2%▁▁▁▁█▅

Drys cloudy and streaky

FAQ

Common Glass Cleaner questions

Answered from the same tracked data.