glass bottled water
Worth a lookShows low returns (0.1%), but a small market ($160K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£17.21avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good£1.30–£33.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,788.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£160K£160K/yr · 173K searches
According to Flapen's Amazon United Kingdom niche tracking, glass bottled water is a £160K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
glass bottled water market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £344K–£430K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 85%
- Out of stock
- 1.7%
- Avg brand age
- 58 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
78
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
22%
- Acqua Panna23%
- Harrogate Spring Water16%
- VOSS13%
- Aqua Carpatica11%
- Harrogate Spa8%
- mynutri7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top glass bottled water search terms
- glass bottled water55K/yr
- glass water23K/yr
- water glass bottle15K/yr
- acqua panna12K/yr
- water in glass bottles12K/yr
- glass bottle water12K/yr
- aqua panna water8K/yr
- still water glass bottle6K/yr
- mineral water glass bottle5K/yr
- acqua panna water4K/yr
Top glass bottled water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Acqua Panna Still Natural Mineral Water Glass 12x750ml
Acqua Panna£21.944.5★113 rev
Harrogate Still Spring Water 750ml Glass Bottle (Pack of 12) G330241S
Harrogate Spring Water£15.714.3★611 rev
Harrogate Spa Still Spring Water Glass Bottle 330 ml (Pack of 24)
Harrogate Spa£17.344.5★321 rev
Acqua Panna Still Natural Mineral Water in Glass 250ml (Pack of 24)
mynutri£24.164.7★26 rev
AQUA Carpatica Glass 750ml x 6 Pure Natural Still Mineral Water - 6-Pack Bottled Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable
Aqua Carpatica£8.304.6★7,547 rev
Newest
by launch date
VANN Natural Mineral Water - 500ml Bottles (Pack of 12) Norwegian Mineral Water
VANN NORWEGIAN NATURAL MINERAL WATER£14.6936 rev
Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design
VOSS£8.00113 rev
Ursu9 - Natural Alkaline CR7 Inspired Mineral Water 6 x 500ml
URSU9£2.85303 rev
Highland Spring Still Water Glass 750ml
Highland Spring£1.3081 rev
Acqua Panna Still Natural Mineral Water in Glass 250ml (Pack of 24)
mynutri£24.1626 rev
Trending
90-day click momentumVANN Natural Mineral Water - 500ml Bottles (Pack of 12) Norwegian Mineral Water
VANN NORWEGIAN NATURAL MINERAL WATER£14.694.2★
Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design
VOSS£8.004.4★
Acqua Panna Still Natural Mineral Water 24x500ml
Acqua Panna£23.054.7★
Hildon Natural Mineral Water 12 x 500ml Glass bottles - Delightfully Still - Sourced from a natural aquifer nestled on our Chalk Valley estate - Low Sodium Naturally Alkaline Kings Royal Warrant
Hildon£19.194.8★
Ursu9 - Natural Alkaline CR7 Inspired Mineral Water 6 x 500ml
URSU9£2.854.4★
What buyers say about glass bottled water
What buyers praise and complain about, mined from review topics.What buyers love
“Nice crisp taste”
“Reasonable price for quality”
“Good value”
“Fresh”
“Good size”
“This is a significant difference from whats advertised”
“Easy to open”
“Nice crisp taste”
“Cleanest there is”
“Great hydration”
What buyers complain about
“Awful tasting water”
“Too expensive”
“Expensive water”
“these are slightly bigger bottles”
“Was left outside my door and eas heavy and i am 67”
“done have been drank out of”
“Nothing special, water quality is ok”
“Bottles not as easy to open compared to standard design bottles”
“Don't buy this it's a scam”
“a gone off smell like wrotten eggs”
Common questions
- Is glass bottled water profitable to sell on Amazon United Kingdom?
- The niche generates £160K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the glass bottled water niche?
- 14 brands and 78 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in glass bottled water?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Dilute/Watery. The return rate is 0.1%.
- When does demand for glass bottled water peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the glass bottled water niche?
- Listings span £1.30–£33.00; the average listing price is £17.21 (sweet spot $15–$100). The average incumbent carries 1,788 reviews — the moat a new listing must climb.