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Gingerbread Pepsi

Fail

The top 5 brands take 100% of clicks, so Gingerbread Pepsi is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£102K/yr154K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
90%top-5 click share · 1 brands · 46 sellers

Flapen Score

Gingerbread Pepsi against its category

The dotted line is the Grocery average. Past it, Gingerbread Pepsi is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Pepsi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gingerbread Pepsi 154K times last year and spent an estimated £102K. One brand takes every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
10.8%
Market size, estimated
£102Ka year
Top search term
pepsi cream soda32K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £1.09 to £11.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.14 that is £9K to £12K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£1.09–£11.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Fizzy Drinks. It carries 250 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Fizzy Drinks
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
250per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£31K£41K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Pepsi100%

Demand

Gingerbread Pepsi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Gingerbread Pepsi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pepsi cream soda32K/yr
  • pepsi strawberry and cream25K/yr
  • pepsi max cream soda12K/yr
  • pepsi max strawberry and cream13K/yr
  • pepsi max vanilla5K/yr
  • pepsi cream soda 24 cans6K/yr
  • cream soda pepsi5K/yr
  • pepsi max cream soda cans 24pk3K/yr
  • pepsi strawberry3K/yr
  • strawberries and cream pepsi3K/yr

Reviews and returns

What reviews say buyers love and hate about Gingerbread Pepsi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall36%−0.09

taste is very Synthetic

Horrid false taste

Not a fan of taste

Sweetness19%−0.13

This is not as sweet as Ice Cream Soda because it`s mixed with Pepsi

Too sweet and tastes a bit odd

Too sweet

Flavor10%+1.69

The flavour feels incredibly artificial

Not the usual flavour that I buy

Average to no cream soda flavour

Value For Money7%+1.74

an even better price too

very disappointed given the cost

Only problem is the price

Artificial Sweeteners6%−0.05

Pepsi claim that there is a known issue with the sweetener if not stored properly -

A sugary, artificial letdown

little bit synthetic and sickly

Love

Taste-Overall39%−0.09

Amazing taste

Amazing taste for

Unique taste

Flavor21%+1.69

Great flavor for me

I love the flavour of them as they are very refreshing

Interesting flavour,

Value For Money13%+1.74

Good price

Good value for money

Great value for money

Sweetness6%−0.13

The fact that it's sugar free is great

it really hits the sweet spot

Very sweet

Quality-Overall5%+0.50

Excellent quality

very good product

decent enough

FAQ

Common Gingerbread Pepsi questions

Answered from the same tracked data.