Gingerbread House Kit
MaybeThe average product has only 89 reviews. But demand is soft, at -35.6% this quarter, so Gingerbread House Kit is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £95K/yr393K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 54%top-5 click share · 27 brands · 33 sellers
Flapen Score
Gingerbread House Kit against its category
The dotted line is the Grocery average. Past it, Gingerbread House Kit is stronger. Inside it, weaker.
Market
The Gingerbread House Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gingerbread House Kit 393K times last year and spent an estimated £95K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 393K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £95Ka year
- Peak month
- December286.3× the quietest month
- Top search term
- gingerbread house kit232K searches a year
02 · Price
A sale here is worth £11.48.
Listings sell for £11.48 on average, from £4.95 to £30.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.48 that is £3K to £6K a year per listing.
- Average price
- £11.48under the $15 to $100 sweet spot
- Price range
- £4.95–£30.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 77.7% of listings are out of stock. The average listing ranks #2,907 within Hampers & Gourmet Gifts. It carries 89 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 69%
- Out of stock, average day
- 77.7%
- Average rank
- #2,907in Hampers & Gourmet Gifts
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 89per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Gingerbread House Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baker Ross FE937 Gingerbread House Craft Kits - Pack of 2 Christmas Crafts for Kids Make Your Own Xmas Decorations Creative Arts and Crafts Project for Children
- Price
- £4.95
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 4y ago
Make Your Own Gingerbread House Kit 165g No Bake Festive Decorating Kit for Kids & Adults Christmas Family Activity with Icing & Candy Christmas Gifts for Kids
- Price
- £9.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Gingerbread Cottage & North Express Train Pack of 1.935kg - 2 kits
- Price
- £20.33
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 9mo ago
Honicemar 18 Pcs Silver Christmas Gingerbread House Cookie Cutters Biscuit Cutters Stainless Steel Metal Baking Mould 3D Cookie Cutters Shapes Christmas Holiday DIY Baking Tools
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 1y ago
3D Christmas Gingerbread House Cookie Cutters FantasyDay 10 pcs Stainless Steel Cartoon Biscuit Cutter Mould for Holiday DIY Baking Cake Fondant Sugarcraft Muffin Pastry Bakeware Decoration(Gift Box)
- Price
- £6.71
- Rating
- 4.2/5
- Reviews
- 415
- Age
- 8y ago
Trending
90-day click momentumMake Your Own Gingerbread House Kit 165g No Bake Festive Decorating Kit for Kids & Adults Christmas Family Activity with Icing & Candy Christmas Gifts for Kids
- Price
- £9.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
SANSIWU Gingerbread Man Cartoon Doll Cosplay Costume Jumpsuits Outfit Funny Halloween Gingerbread Man Party Costume for Adults (A-Khaki S)
- Price
- £29.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
MiOYOOW Christmas Gingerbread Houses 2.6x2.6x3.2 Christmas Luminous Candy House Decoration LED Light Village House Ornament for Holiday Shop Windows Cafe Tables
- Price
- £8.94
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 8mo ago
Gingerbread House Kit w/Scalloped Roof (Cardboard) - Pack of 5
- Price
- £19.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Rolife DIY Miniature House Kit Henrys Chocolate Shop 330-Piece Model Kit Dolls House for Teens Adults No Glue Needed 3D Puzzle Mini House Building Kit 8-Hour Assembly Book Nook Craft Kit
- Price
- £30.38
- Rating
- 4.8/5
- Reviews
- 366
- Age
- 1y ago
Newest
by launch dateMake Your Own Gingerbread House Kit 165g No Bake Festive Decorating Kit for Kids & Adults Christmas Family Activity with Icing & Candy Christmas Gifts for Kids
- Price
- £9.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
MiOYOOW Christmas Gingerbread Houses 2.6x2.6x3.2 Christmas Luminous Candy House Decoration LED Light Village House Ornament for Holiday Shop Windows Cafe Tables
- Price
- £8.94
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 8mo ago
eBoutik - Large LED Light-Up Gingerbread House Christmas Holiday Decoration with Candy Details - Traditional Cottage Tall Home Decor With Warm White Lights Collectible Figurine
- Price
- £8.57
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 8mo ago
Decorate Your Own Chocolate Flavour Cookie Forest Cabin Kit Fun Family Christmas Activity Build & Decorate Chocolate Gingerbread House with Icing and Candy Decorations Christmas Gifts for Kids
- Price
- £14.13
- Rating
- 2.3/5
- Reviews
- 3
- Age
- 9mo ago
Gingerbread Cottage & North Express Train Pack of 1.935kg - 2 kits
- Price
- £20.33
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
33
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
54%
Top 20: 88%
Open market
43%
- Baker Ross26%
- Beulahziba Mart13%
- Papaval Retail5%
- Honicemar5%
- FantasyDay4%
- JeVenis4%
Demand
Gingerbread House Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 286.3×
Search terms
Top Gingerbread House Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gingerbread house kit232K/yr
- gingerbread house63K/yr
- ginger bread house making kits40K/yr
- gingerbread kit10K/yr
- ginger bread house13K/yr
- gingerbread house kit pre baked5K/yr
- gingerbread house kit edible3K/yr
- christmas gingerbread house5K/yr
- gingerbread houses6K/yr
- ginger bread house kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Gingerbread House Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small and difficult tu use especially for a child
My one problem was one of the cupboards didn't have instructions to make otherwise very pleased with my purchase
although doesn't taste great
I expected better here
not very well thought out
I don't know if that's meant to mean the material is meant to be wood or it's meant to look like a wooden cottage
Love
The parts are of excellent manufacture
These kits are always great quality
Quality product
It's nice that it has a lot of pieces for decorations
found this very satisfying to build
Excellent detail
clear instructions
He was able to follow the instructions without help
Good instructions
the price is reasonable compared to what I have paid for other kits by this company
Good value for money
well worth it
great in all ways: tasty, creative, well packed, delicious, looks awesome, easy to assemble
Return
1.3% Return rate 17% Fixable by listing
I expected better here
not very well thought out
Very small and difficult tu use especially for a child
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gingerbread House Kit questions
Answered from the same tracked data.