Gingerbread
MaybeReturns run at only 0.1% of orders. But demand is soft, at -28.9% this quarter, so Gingerbread is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £210K/yr186K searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 48 sellers
Flapen Score
Gingerbread against its category
The dotted line is the Grocery average. Past it, Gingerbread is stronger. Inside it, weaker.
Market
The Gingerbread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gingerbread 186K times last year and spent an estimated £210K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £210Ka year
- Peak month
- December18.7× the quietest month
- Top search term
- gingerbread86K searches a year
02 · Price
A sale here is worth £11.29.
Listings sell for £11.29 on average, from £0.93 to £31.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.29 that is £3K to £6K a year per listing.
- Average price
- £11.29under the $15 to $100 sweet spot
- Price range
- £0.93–£31.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.5% of listings are out of stock. The average listing ranks #976 within Bakery. It carries 126 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 26.5%
- Average rank
- #976in Bakery
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 126per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Gingerbread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mcvities Mini Gingerbread Men (Pack of 6)
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 6y ago

Morrisons Gingerbread Man
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 9y ago

SANSIWU Gingerbread Man Cartoon Doll Cosplay Costume Jumpsuits Outfit Funny Halloween Gingerbread Man Party Costume for Adults (A-Khaki S)
- Price
- £29.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Morrisons Lion & Unicorn Gingerbread Biscuit
- Price
- £1.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Lottie Shaws Pack of 4 Gingerbread Men - Individually Wrapped Perfect for Lunch Boxes Great Snack Smartie Chocolate Buttons Suitable for Vegetarians - 200g
- Price
- £8.59
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 5y ago
Trending
90-day click momentum
Multipack Mini Gingerbread Men Biscuits 19g x 24 bags Christmas Snack Treat By Zamfoods Lunch box kids lover
- Price
- £10.18
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

OLAOLA Unisex Adult Christmas Costume Plush Flannel Gingerbread Onesie One-Piece Cosplay Pyjamas XMAS Party
- Price
- £25.31
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 1y ago

SANSIWU Gingerbread Man Cartoon Doll Cosplay Costume Jumpsuits Outfit Funny Halloween Gingerbread Man Party Costume for Adults (A-Khaki S)
- Price
- £29.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

ensswliz Adults Kids Gingerbread Man Costume Christmas Halloween Gingerbread One Piece Costume Cosplay Jumpsuit Outfits (Brown Women XXL)
- Price
- £20.36
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago

SANSIWU Gingerbread Man Cartoon Doll Cosplay Costume Jumpsuits Outfit Funny Halloween Gingerbread Man Party Costume for Adults (A-Khaki XXL)
- Price
- £31.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
Multipack Mini Gingerbread Men Biscuits 19g x 24 bags Christmas Snack Treat By Zamfoods Lunch box kids lover
- Price
- £10.18
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Hills Mini Ginerbread Men Biscuits 30g x 16 bags 48 Gingerbread biscuits Christmas Snack Treat Perfect Christmas Kids Gift in beautiful Snackify Gift Box Vegan Biscuits Gift Kids Lunch (1 Box)
- Price
- £8.44
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 9mo ago

Morrisons Lion & Unicorn Gingerbread Biscuit
- Price
- £1.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

OLAOLA Unisex Adult Christmas Costume Plush Flannel Gingerbread Onesie One-Piece Cosplay Pyjamas XMAS Party
- Price
- £25.31
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 1y ago

Maomoto Gingerbread Man Christmas Plush Toy 30 cm Stuffed Cookie Doll Gingerbread Man Pillow The Christmas Gingerbread Gingy Plush Stuffed Toys for Kids Birthday Xms Gift
- Price
- £8.44
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
48
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
19%
- McVitie's30%
- Morrisons25%
- SANSIWU8%
- ensswliz6%
- Lottie Shaw's5%
- Hill Biscuits5%
Demand
Gingerbread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 18.7×
Search terms
Top Gingerbread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gingerbread86K/yr
- gingerbread man50K/yr
- gingerbread men16K/yr
- ginger bread9K/yr
- gingerbread biscuits12K/yr
- gingerbread men biscuits7K/yr
- gingerbread man biscuits6K/yr
Reviews and returns
What reviews say buyers love and hate about Gingerbread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rock hard and
rather thin
it's making us question our loyalty to the brand - I can't afford to waste money like this
Spicy ginger thins
they are expensive
Love
Great taste and just the right consistency- not too hard like some others
Excellent tasting gingerbread
These are delicious
Yummy and crunchy ginger biscuits
i like more crisp crumbly gingerbread
crispy forms
Excellent value
Value for money
good value for money
High quality
I think the quality justifies the price
Exactly what we needed for story time well made colourful and good quality
Good flavour, not bland, and they go well with tea or coffee
Delicious ginger biscuits
A merry collection of gingerbread companions, FIBRE-RICH, LIGHT, and wonderfully HEALTHY
Return
0.1% Return rate 43% Fixable by listing
it's making us question our loyalty to the brand - I can't afford to waste money like this
they are expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gingerbread questions
Answered from the same tracked data.









