Is ginger wine profitable to sell on Amazon United Kingdom?

The niche generates £138K/yr across 5 tracked products. 90-day search growth is -32.0%. Flapen's verdict: Skip it (39/100).

How competitive is the ginger wine niche?

5 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ginger wine?

Top complaints mined from reviews: Value For Money, Ease Of Use. The return rate is 0.2%.

When does demand for ginger wine peak?

Demand peaks in Nov–Dec; the busiest month runs 9.6× the quietest.

What does it cost to enter the ginger wine niche?

Listings span £5.62–£58.25; the average listing price is £17.86 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.

ginger wine

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great£17.86

avg listing price — sweet spot $15–$100

Price range

Great£5.62–£58.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great489

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£138K

£138K/yr · 85K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-32.0%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, ginger wine is a £138K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ginger wine market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: £179K–£223K; units × avg price
Conversion rate: 9.1%
Avg BSR: #4
Page quality: 0%
Prime: 80%
Sponsored: 20%
Out of stock: 0.0%
Avg brand age: 92 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Crabbie48%
Stone's25%
Morrisons18%
The Lyme Bay Winery5%
GENERIC5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Open Trend

Top ginger wine search terms

ginger wine41K/yr -29.0%9.0% conv.
stones ginger wine19K/yr -34.1%5.4% conv.
crabbies green ginger wine14K/yr -37.7%15.4% conv.
ginger wine alcoholic7K/yr -32.1%8.3% conv.
crabbies ginger wine5K/yr -32.6%12.0% conv.

All search terms

Top ginger wine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crabbies Green Ginger Wine 70cl

Crabbie£6.104.7★1,651 rev

Stones Original Green Ginger Wine 700ml

Stone's£8.834.7★250 rev

Morrisons Fine Green Ginger Wine 70cl

Morrisons£5.624.5★53 rev

The Lyme Bay Winery Ginger Wine 75cl

The Lyme Bay Winery£10.524.4★491 rev

Stones Original Green Ginger Wine I 700ML I Alcoholic Volume 13.5% I Flavours of Raisin and Ginger I Pack of 6 I Whole Case

GENERIC£58.250.0★0 rev

Newest

by launch date

Stones Original Green Ginger Wine I 700ML I Alcoholic Volume 13.5% I Flavours of Raisin and Ginger I Pack of 6 I Whole Case

GENERIC£58.250 rev

1y ago

Crabbies Green Ginger Wine 70cl

Crabbie£6.101,651 rev

6y ago

Morrisons Fine Green Ginger Wine 70cl

Morrisons£5.6253 rev

10y ago

The Lyme Bay Winery Ginger Wine 75cl

The Lyme Bay Winery£10.52491 rev

12y ago

Stones Original Green Ginger Wine 700ml

Stone's£8.83250 rev

15y ago

What buyers say about ginger wine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Great product”

Flavor27%

“High in strength and awesome taste, a great choice for my whiskey mack, delicious”

Value For Money20%

“Great value thanks”

Taste-Overall17%

“proper ginger kick”

What buyers complain about

Value For Money50%

“Price increase is too much”

Ease Of Use17%

“Why so difficult to come by”

Common questions

Is ginger wine profitable to sell on Amazon United Kingdom?: The niche generates £138K/yr across 5 tracked products. 90-day search growth is -32.0%. Flapen's verdict: Skip it (39/100).
How competitive is the ginger wine niche?: 5 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ginger wine?: Top complaints mined from reviews: Value For Money, Ease Of Use. The return rate is 0.2%.
When does demand for ginger wine peak?: Demand peaks in Nov–Dec; the busiest month runs 9.6× the quietest.
What does it cost to enter the ginger wine niche?: Listings span £5.62–£58.25; the average listing price is £17.86 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.