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Ginger Liqueur

Fail

The top 5 brands take 100% of clicks, so Ginger Liqueur is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£37K/yr18K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
96%top-5 click share · 5 brands · 11 sellers

Flapen Score

Ginger Liqueur against its category

The dotted line is the Grocery average. Past it, Ginger Liqueur is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ginger Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ginger Liqueur 18K times last year and spent an estimated £37K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
14.0%
Market size, estimated
£37Ka year
Peak month
December7.7× the quietest month
Top search term
ginger liqueur10K searches a year

02 · Price

A sale here is worth £14.79.

Listings sell for £14.79 on average, from £5.54 to £20.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £14.79 that is £1K to £4K a year per listing.

Average price
£14.79under the $15 to $100 sweet spot
Price range
£5.54–£20.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #385 within Beer, Wine & Spirits. It carries 410 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#385in Beer, Wine & Spirits
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
410per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Ginger Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • King's Ginger60%
  • Kaveri19%
  • The Lyme Bay Winery9%
  • Bottega8%
  • Giffard4%
  • Open — no brand owns it (0%)

Demand

Ginger Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Ginger Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ginger liqueur10K/yr
  • kings ginger liqueur7K/yr
  • kings ginger liqueur original82/yr

Reviews and returns

What reviews say buyers love and hate about Ginger Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.23

Price increase

But Plenty Pricey Enough

Alcohol Content17%−0.18

And the design new taste and alcohol content, although around for a while now, is still disappointing

lower the alcohol content which just accelerates degradation

Taste-Overall17%−0.18

And the design new taste and alcohol content, although around for a while now, is still disappointing

Love

Alcohol Flavor50%+4.90

Great Ginger drink

Excellent liqueur

Sweetness8%

followed rapidly by a kind of thick sweetness

Size-Overall8%

size is available

Flavor8%

I love ginger

Quality-Overall8%

This product has an interesting provenance

FAQ

Common Ginger Liqueur questions

Answered from the same tracked data.